Is graphite powder profitable to sell on Amazon United States?

The niche generates $194K/yr across 23 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -20.6%. Flapen's verdict: Worth a look (54/100).

How competitive is the graphite powder niche?

19 brands and 63 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 51% of demand.

What do buyers complain about in graphite powder?

Top complaints mined from reviews: Functionality-Overall, Advertised Vs Actual Product, Ease Of Cleaning. The return rate is 0.8%.

When does demand for graphite powder peak?

Demand peaks in Jan–Feb; the busiest month runs 2.5× the quietest.

What does it cost to enter the graphite powder niche?

Listings span $6.00–$21.49; the average listing price is $11.69 (sweet spot $15–$100). The average incumbent carries 524 reviews — the moat a new listing must climb.

graphite powder

Worth a look

Shows low returns (0.8%), but soft demand (-20.6% this quarter) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Great10.7%

search→purchase rate — share of searches ending in a sale

Brand share

Great51%

top-5 brand share — no brand owns this niche

Review moat

Good523.96

avg incumbent reviews — the moat a new listing must climb

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$11.69

avg listing price — sweet spot $15–$100

Price range

Okay$6.00–$21.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$194K

$194K/yr · 155K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-20.6%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, graphite powder is a $194K/yr Amazon United States market (155K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 54/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

graphite powder market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: $175K–$234K; units × avg price
Conversion rate: 10.7%
Avg BSR: #412
Page quality: 0%
Prime: 96%
Sponsored: 83%
Out of stock: 8.6%
Avg brand age: 71 months
Avg seller age: 170 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

Top-5 brand share

51%

Top 20: 100%

Top-5 click share

53%

Top 20: 96%

Open market

41%

Hillman12%
ninesung12%
bayisam10%
AGS RUST SOLUTIONS9%
Godora8%
Kypikosp7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.6% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 2.5×

Open Trend

Top graphite powder search terms

graphite powder118K/yr -21.3%10.2% conv.
powdered graphite12K/yr -15.3%11.5% conv.
graphite powder lubricant8K/yr -10.8%12.1% conv.
powdered graphite lubricant4K/yr +52.8%18.3% conv.
powdered graphite dry lubricant5K/yr -62.2%5.9% conv.
powder graphite lubricant3K/yr -22.9%16.9% conv.
grafite3K/yr -22.6%5.6% conv.
powder graphite3K/yr -41.2%10.1% conv.

All search terms

Top graphite powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hillman 703185 Graphite Tube 3G White Key Lock Lubricant

Hillman$6.164.5★2,864 rev

Ninesung Pure Graphite Powder 44-Micron Ultra-Fine Graphite Powder Excellent Dry Powdered Graphites Lubricant Amazing Artistic Powdered Graphites for Sketching Drawing Pencils Locks - 8 oz

ninesung$11.454.2★131 rev

AGS Company MR. ZIP Extra Fine Dry Graphite Lubricants Bottle 1.76oz. Advanced Dry Film Lubricant Robust Home Improvement Aid Diminish Friction and Midigate Wear

AGS RUST SOLUTIONS$7.954.6★1,291 rev

Godora 340 Gram Pure Graphite Powder - Amazing Artistic Powdered Graphite for Sketching Etc - Professional Powdered Easy Melt Color

Godora$14.954.6★280 rev

1LB Pure Graphite Powder 3000 Mesh Microfine Dry Graphite Lubricant Powder for Locks Pinewood Cars Bearings Reels Sketches Paintings

bayisam$18.004.6★106 rev

Newest

by launch date

Graphite Powder Lubricant 0.5oz Dry Lube for Pinewood Cars Door Hinge & Lock Lubricant Reduces Friction Increases Speed Compatible with Derby Car Weights Wheels & Axles

RanLanBox$6.933 rev

2mo ago

JAOJAO Charcoal Powder for Drawing Graphite Powder Charcoal Drawing Supplies High Purity and Fine Texture Strong Adhesion Easy to Spread and Blend for Sketching Drawing Locks 150ml

JAOJAO$11.302 rev

4mo ago

OverZyn 4oz Graphite Powder for Locks Graphite Spray Dry Graphite Lubricant The Powder is Fine and Suitable for Use with Pine Wood Locks Door Hinges Window Tracks Etc

OverZyn$10.4613 rev

6mo ago

Graphite Powder for Pinewood Car Derby Racing 1.2oz Dry Graphite Lubricant with Precision Tip Nozzle Axle and Wheel Lube Non-Oily for Faster Runs

FATSTORE$7.3035 rev

6mo ago

JAOJAO Graphite Powder for Locks Graphite Lock Lubricant Graphite Powder Lock Lubricant Solve Problems Such As Dryness Jamming and Abnormal Noise in The Locks Cylinder 120ML

JAOJAO$11.4942 rev

7mo ago

What buyers say about graphite powder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Great product and works exactly as expected”

Advertised Vs Actual Product15%

“As advertised”

Value For Money14%

“Truly a great overall value for the amount of product you can use and store”

Ease Of Use10%

“Ease of use”

Efficiency9%

“Works well”

Lubrication6%

“Good dry lubricant”

Size-Overall3%

“Amazing value and size”

Locking Mechanism3%

“the lock started working smoothly within 30 seconds”

Paint Quality3%

“acrylic paint from the dollar store arts and crafts section, and you're good to go”

Durability3%

“My luck feels so much more durable”

What buyers complain about

Functionality-Overall11%

“didnt completely make them smooth”

Advertised Vs Actual Product9%

“Container different than picture”

Ease Of Cleaning9%

“Very fine, a real mess to work with”

Value For Money8%

“That's a lot of graphite for 20 bucks”

Quality-Overall6%

“Garbage”

Locking Mechanism5%

“Trying to get my frozen locks to unlock this didn't help”

Size-Overall4%

“Way too small for the price involved”

Adhesion/Stickiness3%

“So I had two lots that kept sticking pretty badly”

Brightness/Shine/Glow3%

“Even as it got on my fingers there wasn't any shine”

Leak-Proof3%

“Bought 2 bottle both arrived leaking graphite all over the package”

Top return reasons

Functionality-Overall19%

Advertised Vs Actual Product13%

Leak-Proof13%

Value For Money10%

Size-Overall9%

Color7%

Product Condition6%

Defective Material/Parts5%

Compatibility-Overall3%

Lubrication1%

Common questions

Is graphite powder profitable to sell on Amazon United States?: The niche generates $194K/yr across 23 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -20.6%. Flapen's verdict: Worth a look (54/100).
How competitive is the graphite powder niche?: 19 brands and 63 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 51% of demand.
What do buyers complain about in graphite powder?: Top complaints mined from reviews: Functionality-Overall, Advertised Vs Actual Product, Ease Of Cleaning. The return rate is 0.8%.
When does demand for graphite powder peak?: Demand peaks in Jan–Feb; the busiest month runs 2.5× the quietest.
What does it cost to enter the graphite powder niche?: Listings span $6.00–$21.49; the average listing price is $11.69 (sweet spot $15–$100). The average incumbent carries 524 reviews — the moat a new listing must climb.