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Gorilla Wheel Locks

Fail

The top 5 brands take 99% of clicks, so Gorilla Wheel Locks is a Fail.

Flapen Score
26
26 / 100
Ranks 7,166 of 7,287 Automotive niches · −23 vs the category median of 49
Market size
$76K/yr112K searches / yr
90-day growth
-11.0%search demand this quarter
Competition
63%top-5 click share · 6 brands · 91 sellers

Flapen Score

Gorilla Wheel Locks against its category

The dotted line is the Automotive average. Past it, Gorilla Wheel Locks is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gorilla Wheel Locks market on Amazon at a glance

Shoppers on Amazon United States searched for Gorilla Wheel Locks 112K times last year and spent an estimated $76K. The top 5 brands take 99% of clicks. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
-11.0%
Conversion, latest week
1.2%
Market size, estimated
$76Ka year
Peak month
August1.3× the quietest month
Top search term
gorilla lug nuts47K searches a year

02 · Price

A sale here is worth $57.65.

Listings sell for $57.65 on average, from $9.09 to $487.52. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $57.65 that is $0 to $6K a year per listing.

Average price
$57.65inside the $15 to $100 sweet spot
Price range
$9.09–$487.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
7.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

12% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #744 within Tires & Wheels. It carries 1,447 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
12%
Prime listings
96%
Out of stock, average day
6.5%
Average rank
#744in Tires & Wheels
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
1,447per listing
Listings tracked
26

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Gorilla Wheel Locks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

91

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

63%

Top 20: 94%

Open market

0%

  • Brand 184%
  • Brand 28%
  • Brand 33%
  • Brand 42%
  • Brand 51%
  • Brand 61%

Demand

Gorilla Wheel Locks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Gorilla Wheel Locks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gorilla lug nuts47K/yr
  • advanced wheel locks17K/yr
  • gorilla wheel locks17K/yr
  • gorilla lug nuts 14mm x 1.512K/yr
  • gorilla locking lug nuts7K/yr
  • gorilla lug nuts f1505K/yr
  • advance wheel locks3K/yr
  • gorilla automotive2K/yr
  • gorilla lug nut2K/yr

Reviews and returns

What reviews say buyers love and hate about Gorilla Wheel Locks

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Size-Overall”
48%of negative reviews mention “Rusts/Corrodes”
7.1%of orders come back
“Completely rusted after a year”
A buyer, on “Rusts/Corrodes”48% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Gorilla Wheel Locks questions

Answered from the same tracked data.