Go Light

Shoppers searched for this 297K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months

297K

Growth, 90 days vs prior 90

-19.6%

Conversion, latest week

1.3%

Market size, estimated

$1.0Ma year

Peak month

December1.9× the quietest month

Top search term

go light140K searches a year

Listings sell for $276.08 on average, from $81.53 to $592.83. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $276.08 that is $28K to $69K a year per listing.

Average price

$276.08above the $15 to $100 sweet spot

Price range

$81.53–$592.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

100–250

Revenue per listing a year

$28K–$69K

Returns

1.9%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #755 within Lights, Bulbs & Indicators. It carries 36 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

6.6%

Average rank

#755in Lights, Bulbs & Indicators

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

36per listing

Listings tracked

10

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

44 months