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Glow Plug

Fail

Demand is soft, at -33.9% this quarter, so Glow Plug is a Fail.

Flapen Score
49
49 / 100
Ranks 3,500 of 7,287 Automotive niches · on the category median
Market size
$53K/yr59K searches / yr
90-day growth
-33.9%search demand this quarter
Competition
44%top-5 click share · 20 brands · 52 sellers

Flapen Score

Glow Plug against its category

The dotted line is the Automotive average. Past it, Glow Plug is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glow Plug market on Amazon at a glance

Shoppers on Amazon United States searched for Glow Plug 59K times last year and spent an estimated $53K. The top 5 brands take 65% of clicks. Demand peaks in Jan–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -33.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-33.9%
Conversion, latest week
2.8%
Market size, estimated
$53Ka year
Peak month
January1.9× the quietest month
Top search term
glow plugs39K searches a year

02 · Price

A sale here is worth $32.39.

Listings sell for $32.39 on average, from $10.14 to $112.98. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $32.39 that is $0 to $3K a year per listing.

Average price
$32.39inside the $15 to $100 sweet spot
Price range
$10.14–$112.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #199 within Ignition Parts. It carries 229 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
91%
Out of stock, average day
3.0%
Average rank
#199in Ignition Parts
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
229per listing
Listings tracked
34

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Glow Plug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

52

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

44%

Top 20: 82%

Open market

31%

  • Brand 135%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Glow Plug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.9×

Reviews and returns

What reviews say buyers love and hate about Glow Plug

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Size-Overall”
30%of negative reviews mention “Quality-Overall”
2.4%of orders come back
“Cheap”
A buyer, on “Quality-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Glow Plug questions

Answered from the same tracked data.