Is generac oil filter profitable to sell on Amazon United States?

The niche generates $201K/yr across 11 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +15.1%. Flapen's verdict: Worth a look (53/100).

How competitive is the generac oil filter niche?

10 brands and 28 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in generac oil filter?

Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Filtration. The return rate is 0.7%.

When does demand for generac oil filter peak?

Demand peaks in Oct; the busiest month runs 2.2× the quietest.

What does it cost to enter the generac oil filter niche?

Listings span $8.52–$49.61; the average listing price is $20.67 (sweet spot $15–$100). The average incumbent carries 177 reviews — the moat a new listing must climb.

generac oil filter

Worth a look

Shows searches that convert (15.2% search→purchase), but a concentrated shelf (top 5 take 81% of clicks) keeps it on the watch list.

Conversion

Incredible15.2%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Review moat

Great177.18

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$20.67

avg listing price — sweet spot $15–$100

Price range

Great$8.52–$49.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+15.1%

90-day search growth — must beat 0% to launch

Market size

Okay$201K

$201K/yr · 64K searches

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad81%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, generac oil filter is a $201K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Oct. Verdict: Worth a look — 53/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

generac oil filter market data

Units sold / yr: 10K–13K; avg 1,000–1,250/product
Revenue / yr: $207K–$258K; units × avg price
Conversion rate: 15.2%
Avg BSR: #571
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.8%
Avg brand age: 49 months
Avg seller age: 166 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 rising

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

11%

Generac47%
TONYCO16%
Qagea8%
YGQ7%
TRSCJXN6%
powmx5%
Open — no brand owns it (4 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — +15.1% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 2.2×

Open Trend

Top generac oil filter search terms

generac oil filter27K/yr +16.3%8.8% conv.
070185es generac oil filter7K/yr +41.4%11.5% conv.
generac oil filter 070185e6K/yr +11.0%14.1% conv.
070185es4K/yr +4.8%12.7% conv.
generac generator oil filter3K/yr +45.5%4.4% conv.
070185e4K/yr -2.0%10.6% conv.
generac 070185e oil filter3K/yr +10.2%14.5% conv.
generac 070185es3K/yr +31.2%17.7% conv.
070185e oil filter4K/yr +8.7%13.9% conv.
generac oil filters3K/yr -24.3%4.4% conv.

All search terms

Top generac oil filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Generac 2 Pack Genuine 070185ES Oil Filter Fits 070185E 70185 OEM

Generac$20.954.8★1,212 rev

070185E Extended Life Oil Filter (Orange 90mm) Replaces 070185ES 70185 070185B Fits Generac Guardian 8kw-24kw Series Air-Cooled Home Standby Generators & Portable Outdoor Generators (Pack of 1)

TONYCO$9.974.7★71 rev

Qagea 070185ES Oil Filters Compatible with Generac Engines 8-24kw Guardian Portable Outdoor Generator 760cc 990cc Replaces 070185E 70185 (2 Pack)

Qagea$17.004.5★73 rev

YGQ 070185ES Oil Filter Fit For Generac 8kw-24kw Guardian Home Standby Portable Air Cooled Generator 90mm High Capacity

YGQ$9.844.8★27 rev

070185ES Oil Filter Compatible with Generac Guardian 8-24kw Series Air-Cooled Home Standby Generators & Portable Outdoor Generators Replace 070185E 70185 070185B(3 Pack)

TRSCJXN$16.404.4★17 rev

Newest

by launch date

YGQ 070185ES Oil Filter Fit For Generac 8kw-24kw Guardian Home Standby Portable Air Cooled Generator 90mm High Capacity

YGQ$9.8427 rev

1mo ago

Lushview 2 Pack 070185ES 070185E Oil Filter for Generac Guardian 8-24kW Air Cooled Home Standby Portable Generators 90mm High Capacity

Lushview$16.487 rev

3mo ago

070185ES Oil Filter Fit for Guardian 10-20KW Generator 760cc 990cc Engines Compatible With 070185E4 pack

TidiRob$20.1510 rev

5mo ago

070185ES Oil Filter Compatible with Generac Guardian 8-24kw Series Air-Cooled Home Standby Generators & Portable Outdoor Generators Replace 070185E 70185 070185B(3 Pack)

TRSCJXN$16.4017 rev

6mo ago

070185E Extended Life Oil Filter (Orange 90mm) Replaces 070185ES 70185 070185B Fits Generac Guardian 8kw-24kw Series Air-Cooled Home Standby Generators & Portable Outdoor Generators (Pack of 1)

TONYCO$9.9771 rev

1y ago

What buyers say about generac oil filter

What buyers praise and complain about, mined from review topics.

What buyers love

Filtration26%

“Good filters for a fair price”

Quality-Overall18%

“The build quality feels solid”

Size-Overall18%

“Fit perfectly”

Value For Money14%

“much less expensive”

Advertised Vs Actual Product5%

“As advertised”

Ease Of Use3%

“easy to use”

Maintenance And Repair3%

“finish that matches the Oem product at a better price point which makes maintenance easier”

Leak-Proof2%

“have not leaked or had any issues since installing”

Lubrication2%

“Perfect kit for Generac oil change”

Motor Power2%

“Perfect for my 20 kW generator”

What buyers complain about

Size-Overall25%

“Not the Same Size as OEM Air Filter”

Advertised Vs Actual Product15%

“Incorrect site description”

Filtration14%

“Initially the filter did not fill with oil immediately”

Ease Of Cleaning8%

“Time to get your hands dirty”

Quality-Overall8%

“Top quality wouldnt buy anything else”

Compatibility-Overall2%

“This creates a compatibility issue for me”

Top return reasons

Filtration35%

Size-Overall31%

Advertised Vs Actual Product16%

Compatibility-Overall6%

Defective Material/Parts4%

Rusts/Corrodes2%

Value For Money1%

Drop/Impact Protection1%

Color1%

Leak-Proof1%

Common questions

Is generac oil filter profitable to sell on Amazon United States?: The niche generates $201K/yr across 11 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +15.1%. Flapen's verdict: Worth a look (53/100).
How competitive is the generac oil filter niche?: 10 brands and 28 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in generac oil filter?: Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Filtration. The return rate is 0.7%.
When does demand for generac oil filter peak?: Demand peaks in Oct; the busiest month runs 2.2× the quietest.
What does it cost to enter the generac oil filter niche?: Listings span $8.52–$49.61; the average listing price is $20.67 (sweet spot $15–$100). The average incumbent carries 177 reviews — the moat a new listing must climb.