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Fuel Filter

Pass

Fuel Filter scores 69 out of 100, a Pass. Shoppers spend an estimated $1.7M a year here, demand is soft, at -4.5% this quarter, and an estimated 1.2% of orders come back.

Flapen Score
69
69 / 100
Top 1% of 7,287 Automotive niches · +20 vs the category median of 49
Market size
$1.7M/yr1.6M searches / yr
90-day growth
-4.5%search demand this quarter
Competition
25%top-5 click share · 48 brands · 184 sellers

Flapen Score

Fuel Filter against its category

The dotted line is the Automotive average. Past it, Fuel Filter is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fuel Filter market on Amazon at a glance

Shoppers on Amazon United States searched for Fuel Filter 1.6M times last year and spent an estimated $1.7M. The top 5 brands take 48% of clicks. Flapen scores it 69 out of 100, a Pass.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
4.8%
Market size, estimated
$1.7Ma year
Peak month
April1.3× the quietest month
Top search term
fuel filter1.2M searches a year

02 · Price

A sale here is worth $22.58.

Listings sell for $22.58 on average, from $5.08 to $129.55. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At $22.58 that is $11K to $17K a year per listing.

Average price
$22.58inside the $15 to $100 sweet spot
Price range
$5.08–$129.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
500–750
Revenue per listing a year
$11K–$17K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #390 within Filters. It carries 722 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#390in Filters
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
722per listing
Listings tracked
104

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Fuel Filter products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 25% of clicks, no more. An open shelf where new products get seen.

$0$34K$69K$103K$138K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

48 rising

Sellers

184

Est. top-5 brand share

48%

Top 20: 86%

Est. top-5 click share

25%

Top 20: 58%

Open market

48%

  • K&N13%
  • Wix12%
  • Purolator9%
  • GM GENUINE PARTS8%
  • CocoMocart6%
  • Motorcraft4%

Demand

Fuel Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Fuel Filter search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fuel filter1.2M/yr
  • inline fuel filter113K/yr
  • fuel filters36K/yr
  • gas filter35K/yr
  • diesel fuel filter34K/yr
  • filtro de gasolina32K/yr
  • automotive replacement fuel filters27K/yr
  • in line fuel filter25K/yr
  • wix fuel filter24K/yr
  • fuel filter for my car19K/yr

Reviews and returns

What reviews say buyers love and hate about Fuel Filter

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
18%of negative reviews mention “Filtration”
1.2%of orders come back
“Filter are junk”
A buyer, on “Filtration”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Fuel Filter questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data