Is fuel filter profitable to sell on Amazon United States?

The niche generates $1.7M/yr across 104 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Worth a look (69/100).

How competitive is the fuel filter niche?

48 brands and 184 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in fuel filter?

Top complaints mined from reviews: Filtration, Leak-Proof, Quality-Overall. The return rate is 1.2%.

When does demand for fuel filter peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the fuel filter niche?

Listings span $5.08–$129.55; the average listing price is $22.58 (sweet spot $15–$100). The average incumbent carries 722 reviews — the moat a new listing must climb.

fuel filter

Worth a look

Shows a sweet-spot price point ($22.58 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Great$22.58

avg listing price — sweet spot $15–$100

Market size

Great$1.7M

$1.7M/yr · 1.6M searches

Competition

Great25%

top-5 click share — an open shelf

Returns

Great1.2%

return rate — above 6% kills the launch gate

Brand share

Great48%

top-5 brand share — no brand owns this niche

Review moat

Good721.63

avg incumbent reviews — the moat a new listing must climb

Price range

Good$5.08–$129.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-4.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, fuel filter is a $1.7M/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 48% of demand. Verdict: Worth a look — 69/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 60K–80K; avg 500–750/product
Revenue / yr: $1.4M–$1.8M; units × avg price
Launch success: 14%; 1 of 7 new (360d)
Conversion rate: 4.8%
Avg BSR: #390
Page quality: 0%
Prime: 100%
Sponsored: 61%
Out of stock: 0.3%
Avg brand age: 55 months
Avg seller age: 144 days

Competition

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

48 rising

Sellers

184

Top-5 brand share

48%

Top 20: 86%

Top-5 click share

25%

Top 20: 58%

Open market

48%

K&N13%
Wix12%
Purolator9%
GM GENUINE PARTS8%
CocoMocart6%
Motorcraft4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 104 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CocoMocart 10 Pack 1/4 Inch Inline Fuel Filter for Kawasaki Briggs & Stratton Kohler Engines - Universal Replacement Gasoline Filters with Magnet 1/4 and 5/16 For John Deere

CocoMocart$9.954.4★2,127 rev

GM Genuine Parts TP1015 (13539108) Fuel Filter Kit with Seals

GM GENUINE PARTS$20.924.8★4,212 rev

Purolator F33144 Fuel Filter

Purolator$8.184.7★2,021 rev

K&N 81-0300 Replacement Fuel Filter

K&N$9.214.5★3,954 rev

K&N Gasoline Fuel Filter: High Performance Fuel Filter Premium Engine Protection Compatible with 1982-2013 GM Truck/Passenger Car Fuel Injected Gasoline Engines PF-1000

K&N$19.064.7★3,959 rev

Newest

by launch date

3/16 Fuel Line Gas Filter Kits 5mm Fuel Hose Inline Fuel Filters Shut Off Valve Petcock Petrol Switch Set for Go Kart ATV Motorcycle Pitbike Scooter Moped Quad Buggy Parts (Orange)

CocoMocart$10.9330 rev

5mo ago

ESWW Fuel Filter for Honda Acura Engine Gasoline Fuel Filter Compatable with 1988-2004 Honda Accord CR-V Civic Odyssey Prelude Acura CL EL RL TL Replacement OEM# PF-1200 16010S01A31 16010ST5932 GF735

ESWW$14.516 rev

6mo ago

WZP Car Fuel Filter Detachable Washable Alloy Filter Oil Cup Transparent Tempered Glass Visible Oil Level Vehicle Inline Fuel Filters Universal for Truck Motorcycle SUV (Red)

WZP$8.0911 rev

8mo ago

TRHSIFF 10 PCS 1/4 Inch and 5/16 Inch Gas Inline Fuel Filters with Magnet for Kawasaki Kohler John Deere Lawn Mower Small Engine Upgrade Universal Replacement Fuel Filter with 10 Clips

TRHSIFF$7.3196 rev

8mo ago

SWPHRT 5/16 Billet Car Inline Fuel Filter Aluminum Alloy Vehicle Fuel Filter High Pressure In-Line Auto Filtering Accessories Universal for Motorcycles ATVs Dirt Bike Small Engines (Black)

SWPHRT$6.9511 rev

8mo ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall20%

“Fit as it should”

Filtration19%

“the air filter for perfect”

Quality-Overall14%

“Decent quality”

Value For Money13%

“Great Value”

Advertised Vs Actual Product9%

“Just as described”

Assembly/Installation5%

“installed without any issues”

Fuel Efficiency4%

“fuel no problem”

Efficiency3%

“The clear filter helps keep an eye on debris”

Leak-Proof2%

“Does not leak”

Ease Of Use1%

“Easy and works great”

What buyers complain about

Filtration18%

“Filter are junk”

Leak-Proof13%

“Leaked”

Quality-Overall13%

“no quality control”

Size-Overall12%

“Too Long”

Durability6%

“Cracks easily”

Fuel Efficiency5%

“Not for gasoline”

Compatibility-Overall3%

“does not fit 2011-2015 mustangs”

Advertised Vs Actual Product3%

“False advertising”

Value For Money2%

“expensive”

Assembly/Installation1%

“Can not install”

Top return reasons

Size-Overall45%

Filtration20%

Compatibility-Overall12%

Advertised Vs Actual Product5%

Defective Material/Parts4%

Value For Money3%

Leak-Proof2%

Functionality-Overall1%

Assembly/Installation1%

Fuel Efficiency1%

Common questions

Is fuel filter profitable to sell on Amazon United States?: The niche generates $1.7M/yr across 104 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Worth a look (69/100).
How competitive is the fuel filter niche?: 48 brands and 184 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 48% of demand.
What do buyers complain about in fuel filter?: Top complaints mined from reviews: Filtration, Leak-Proof, Quality-Overall. The return rate is 1.2%.
When does demand for fuel filter peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the fuel filter niche?: Listings span $5.08–$129.55; the average listing price is $22.58 (sweet spot $15–$100). The average incumbent carries 722 reviews — the moat a new listing must climb.

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fuel filter

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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