fuel filter
Worth a lookShows a sweet-spot price point ($22.58 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$22.58avg listing price — sweet spot $15–$100
Market size
Great$1.7M$1.7M/yr · 1.6M searches
Competition
Great25%top-5 click share — an open shelf
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Review moat
Good721.63avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.08–$129.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, fuel filter is a $1.7M/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 48% of demand. Verdict: Worth a look — 69/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
fuel filter market data
- Units sold / yr
- 60K–80K
- avg 500–750/product
- Revenue / yr
- $1.4M–$1.8M
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #390
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 61%
- Out of stock
- 0.3%
- Avg brand age
- 55 months
- Avg seller age
- 144 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
48 rising
Sellers
184
Top-5 brand share
48%
Top 20: 86%
Top-5 click share
25%
Top 20: 58%
Open market
48%
- K&N13%
- Wix12%
- Purolator9%
- GM GENUINE PARTS8%
- CocoMocart6%
- Motorcraft4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top fuel filter search terms
- fuel filter1.2M/yr
- inline fuel filter113K/yr
- fuel filters36K/yr
- gas filter35K/yr
- diesel fuel filter34K/yr
- filtro de gasolina32K/yr
- automotive replacement fuel filters27K/yr
- in line fuel filter25K/yr
- wix fuel filter24K/yr
- fuel filter for my car19K/yr
Top fuel filter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CocoMocart 10 Pack 1/4 Inch Inline Fuel Filter for Kawasaki Briggs & Stratton Kohler Engines - Universal Replacement Gasoline Filters with Magnet 1/4 and 5/16 For John Deere
CocoMocart$9.954.4★2,127 rev
GM Genuine Parts TP1015 (13539108) Fuel Filter Kit with Seals
GM GENUINE PARTS$20.924.8★4,212 rev
Purolator F33144 Fuel Filter
Purolator$8.184.7★2,021 rev
K&N 81-0300 Replacement Fuel Filter
K&N$9.214.5★3,954 rev
K&N Gasoline Fuel Filter: High Performance Fuel Filter Premium Engine Protection Compatible with 1982-2013 GM Truck/Passenger Car Fuel Injected Gasoline Engines PF-1000
K&N$19.064.7★3,959 rev
Newest
by launch date
ESWW Fuel Filter for Honda Acura Engine Gasoline Fuel Filter Compatable with 1988-2004 Honda Accord CR-V Civic Odyssey Prelude Acura CL EL RL TL Replacement OEM# PF-1200 16010S01A31 16010ST5932 GF735
ESWW$14.516 rev
WZP Car Fuel Filter Detachable Washable Alloy Filter Oil Cup Transparent Tempered Glass Visible Oil Level Vehicle Inline Fuel Filters Universal for Truck Motorcycle SUV (Red)
WZP$8.0911 rev
Inline Fuel Filter 1/4x5/16 2-Pack - Universal Fit for John Deere Kawasaki Kohler Briggs & Lawn Equip
ATMOAUS$7.00106 rev
Snwoygr 10 PCS Gas Inline Fuel Filters with Magnet for Kawasaki Kohler John Deere Lawn Mower Small Engine Third Generation Universal Replacement Fuel Filter for 1/4 IN and 5/16 IN
Snwoygr$6.81612 rev
Icyhaws Automotive Fuel Filter Detachable Washable Metal Glass Vehicle Inline Waterproof Fuel Filters 1.1 x 3.46 x 0.31 Universal Accessories for Truck Motorcycle SUV Car
Icyhaws$6.53174 rev
Trending
90-day click momentumWZP Car Fuel Filter Detachable Washable Alloy Filter Oil Cup Transparent Tempered Glass Visible Oil Level Vehicle Inline Fuel Filters Universal for Truck Motorcycle SUV (Red)
WZP$8.094.2★
ESWW Fuel Filter for Honda Acura Engine Gasoline Fuel Filter Compatable with 1988-2004 Honda Accord CR-V Civic Odyssey Prelude Acura CL EL RL TL Replacement OEM# PF-1200 16010S01A31 16010ST5932 GF735
ESWW$14.513.2★
Strongthium 691035 1/4 Inline Fuel Filter Kit for Briggs and Stratton Engine Kawasaki 490190027 493629 84001895 80025019 Toro Craftsman MTD Kawasaki Snapper Lawn Tractor Generator 40 Micron
Strongthium$6.914.6★
FUEL FILTERS INDUSTRIAL HIGH PERFORMANCE UNIVERSAL INLINE GAS FUEL LINE 3/8 2 Pack
Deflife$9.514.5★
K&N 81-0300 Replacement Fuel Filter
K&N$9.214.5★
What buyers say about fuel filter
What buyers praise and complain about, mined from review topics.What buyers love
“Fit as it should”
“the air filter for perfect”
“Decent quality”
“Great Value”
“Just as described”
“installed without any issues”
“fuel no problem”
“The clear filter helps keep an eye on debris”
“Does not leak”
“Easy and works great”
What buyers complain about
“Filter are junk”
“Leaked”
“no quality control”
“Too Long”
“Cracks easily”
“Not for gasoline”
“does not fit 2011-2015 mustangs”
“False advertising”
“expensive”
“Can not install”
Top return reasons
Common questions
- Is fuel filter profitable to sell on Amazon United States?
- The niche generates $1.7M/yr across 104 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Worth a look (69/100).
- How competitive is the fuel filter niche?
- 48 brands and 184 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in fuel filter?
- Top complaints mined from reviews: Filtration, Leak-Proof, Quality-Overall. The return rate is 1.2%.
- When does demand for fuel filter peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the fuel filter niche?
- Listings span $5.08–$129.55; the average listing price is $22.58 (sweet spot $15–$100). The average incumbent carries 722 reviews — the moat a new listing must climb.