Frame Paint
MaybeAn estimated 0.1% of orders come back. But the top 5 brands take 89% of clicks, so Frame Paint is a Maybe.
- Flapen Score
- 50 / 100Top 44% of 7,287 Automotive niches · +1 vs the category median of 4950
- Market size
- $168K/yr124K searches / yr
- 90-day growth
- +12.9%search demand this quarter
- Competition
- 46%top-5 click share · 10 brands · 115 sellers
Flapen Score
Frame Paint against its category
The dotted line is the Automotive average. Past it, Frame Paint is stronger. Inside it, weaker.
Market
The Frame Paint market on Amazon at a glance
Shoppers on Amazon United States searched for Frame Paint 124K times last year and spent an estimated $168K. The top 5 brands take 89% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $168K a year.
- Searches, last 12 months
- 124K
- Growth, 90 days vs prior 90
- +12.9%
- Conversion, latest week
- 3.1%
- Market size, estimated
- $168Ka year
- Peak month
- April2.3× the quietest month
- Top search term
- chassis paint33K searches a year
02 · Price
A sale here is worth $43.22.
Listings sell for $43.22 on average, from $7.47 to $129.60. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $43.22 that is $4K to $11K a year per listing.
- Average price
- $43.22inside the $15 to $100 sweet spot
- Price range
- $7.47–$129.60
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$11K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
66% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #218 within Finishing. It carries 3,342 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 66%
- Prime listings
- 56%
- Out of stock, average day
- 0.2%
- Average rank
- #218in Finishing
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 3,342per listing
- Listings tracked
- 32
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Frame Paint products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Magnet Paint & Shellac UCP99-01 Chassis Saver Paint Gloss Black 1 Gallon Can
- Price
- $116.34
- Rating
- 4.6/5
- Reviews
- 656
- Age
- 15y ago

Rust-Oleum 248657-6PK Stops Rust Undercoating Spray 15 oz Rubberized Black 6 Pack
- Price
- $34.53
- Rating
- 4.6/5
- Reviews
- 3,797
- Age
- 3y ago

Magnet Paint Co Chassis Saver - Gloss Black - MPC-UCP99-04 (Quarts)
- Price
- $34.97
- Rating
- 4.6/5
- Reviews
- 481
- Age
- 15y ago

2 in 1 Rust Converter & Metal Primer 35 oz Black Rust Reformer Paint for Metal Trailer Truck Frame Car Chassis Ultra Rust Encapsulator & Inhibitor Heat Resistance Rust Neutralizer & Conversion
- Price
- $27.25
- Rating
- 4.6/5
- Reviews
- 962
- Age
- 2y ago

Eastwood Extreme Chassis Black Satin Qt Improves Corrosion Scratches Resistant
- Price
- $56.82
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 5y ago
Trending
estimated 90-day click momentum
Eastwood Internal Frame Coating Plus and Rust Encapsulator Plus Aerosol Chassis Protection Kit | 2 Pack of Each | Black
- Price
- $129.60
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago

Rust-Oleum 248658-6PK Stops Rust Reformer Spray Paint 10.25 oz Black 6 Pack
- Price
- $51.42
- Rating
- 4.7/5
- Reviews
- 11,246
- Age
- 9y ago

Eastwood Extreme Chassis Black Satin Qt Improves Corrosion Scratches Resistant
- Price
- $56.82
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 5y ago

2 in 1 Rust Converter & Metal Primer 35 oz Black Rust Reformer Paint for Metal Trailer Truck Frame Car Chassis Ultra Rust Encapsulator & Inhibitor Heat Resistance Rust Neutralizer & Conversion
- Price
- $27.25
- Rating
- 4.6/5
- Reviews
- 962
- Age
- 2y ago

Rust-Oleum 248656 Professional Grade Rubberized Undercoating Spray 15 oz Black
- Price
- $8.98
- Rating
- 4.6/5
- Reviews
- 7,524
- Age
- 16y ago
Newest
by launch date
Eastwood Internal Frame Coating Plus and Rust Encapsulator Plus Aerosol Chassis Protection Kit | 2 Pack of Each | Black
- Price
- $129.60
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago

Ultra 2-in-1 Rust Converter Paint & Metal Primer 35 oz Heat-Stable Rust Reformer & Encapsulator for Frame Chassis Trailer Truck Paint Directly Over Rust No-Topcoat Needed Matte Black
- Price
- $25.52
- Rating
- 4.4/5
- Reviews
- 185
- Age
- 1y ago

Rust Converter & Metal Primer 141 Fl Oz Black Rust Inhibitor Paint for Metal Automotive Rust Reformer Industrial Grade Water Based Heat Resistance & UV Resistant
- Price
- $36.35
- Rating
- 4.3/5
- Reviews
- 386
- Age
- 1y ago

2 in 1 Rust Converter & Metal Primer 35 oz Black Rust Reformer Paint for Metal Trailer Truck Frame Car Chassis Ultra Rust Encapsulator & Inhibitor Heat Resistance Rust Neutralizer & Conversion
- Price
- $27.25
- Rating
- 4.6/5
- Reviews
- 962
- Age
- 2y ago

2 in 1 Rust Converter & Metal Primer 35 oz Black Rust Reformer Paint for Metal Frame Trailer Truck Car Chassis Heat-Resistant Rust Encapsulator & Inhibitor with Long-Term Protection Matte Black
- Price
- $23.09
- Rating
- 4.4/5
- Reviews
- 605
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 flat
Sellers
115
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
46%
Top 20: 89%
Open market
8%
- Magnetic Paint34%
- Rust-Oleum24%
- Eastwood19%
- Meuvcol7%
- VHT5%
- LISRUX3%
- Open — no brand owns it (4 brands, 8%)
Demand
Frame Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 2.3×
Search terms
Top Frame Paint search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- chassis paint33K/yr
- frame paint23K/yr
- chassis saver21K/yr
- chassis saver paint9K/yr
- truck frame paint9K/yr
- pintura para chasis de carro oxidado8K/yr
- black chassis paint6K/yr
- frame paint for truck8K/yr
- chassis black paint7K/yr
Reviews and returns
What reviews say buyers love and hate about Frame Paint
We read the reviews and the return reasons for every product selling here.
“rust started to show through it”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Frame Paint questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









