Is fram ph8a oil filter profitable to sell on Amazon United States?

The niche generates $134K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +111.7%. Flapen's verdict: Worth a look (50/100).

How competitive is the fram ph8a oil filter niche?

6 brands and 78 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in fram ph8a oil filter?

Top complaints mined from reviews: Filtration, Size-Overall, Compatibility-Overall. The return rate is 0.8%.

What does it cost to enter the fram ph8a oil filter niche?

Listings span $3.93–$57.60; the average listing price is $18.55 (sweet spot $15–$100). The average incumbent carries 1,479 reviews — the moat a new listing must climb.

fram ph8a oil filter

Worth a look

Shows low returns (0.8%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Growth

Incredible+111.7%

90-day search growth — must beat 0% to launch

Avg price

Great$18.55

avg listing price — sweet spot $15–$100

Price range

Great$3.93–$57.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,478.92

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$134K

$134K/yr · 111K searches

Competition

Bad82%

top-5 click share — a locked-up shelf

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Brand share

Bad98%

top-5 brand share — brand-locked demand

Signals Trending

According to Flapen's Amazon United States niche tracking, fram ph8a oil filter is a $134K/yr Amazon United States market (111K searches/yr). The top 5 brands hold 98% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

fram ph8a oil filter market data

Units sold / yr: 13K–15K; avg 1,250–1,500/product
Revenue / yr: $232K–$278K; units × avg price
Conversion rate: 6.5%
Avg BSR: #630
Page quality: 0%
Prime: 75%
Sponsored: 33%
Out of stock: 16.1%
Avg brand age: 77 months
Avg seller age: 151 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Wix70%
Motorcraft19%
Ford5%
Purolator3%
Generic2%
ECOGARD2%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 10 weeks — +111.7% search growth over the last 90 days.

Open Trend

Top fram ph8a oil filter search terms

wix 5151523K/yr +66.9%10.5% conv.
fram ph8a oil filter13K/yr +302.1%1.1% conv.
fl1a motorcraft oil filter12K/yr +99.6%4.1% conv.
wix 51515 oil filter14K/yr +68.7%13.6% conv.
ph8a oil filter8K/yr +102.6%2.6% conv.
fram ph8a5K/yr +167.9%1.0% conv.
motorcraft fl1a oil filter4K/yr +147.4%4.5% conv.
motorcraft fl-1a oil filter4K/yr +189.3%5.1% conv.
fl-1a motorcraft oil filter4K/yr +183.1%4.1% conv.
ph8a5K/yr +58.0%2.0% conv.

All search terms

Top fram ph8a oil filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

WIX Racing Filters Spin-On Lube Filter

Wix$6.444.7★1,273 rev

Wix Oil Filter - 51515

Wix$6.554.8★479 rev

WIX 51515XP WIX XP Oil Filter Replacement Built for Synthetic Oil - Compatible With Chrysler (57-70) Ford (57-00) Mazda Trucks (94-00) Toyota Landcruiser (71-96)

Wix$13.714.8★777 rev

Motorcraft Engine Oil Filter- FL-1-A (OE Replacement Part for Select Models and Years of Ford Lincoln and Mercury Vehicles)

Motorcraft$11.494.8★2,371 rev

Ford Racing (CM-6731-FL1A) Oil Filter

Ford$23.214.6★175 rev

Newest

by launch date

51515 Spin-On Lube Filter (6 Pack)

Generic$57.603 rev

8mo ago

Motorcraft FL-1-A Oil Filter(4 Pack)

Motorcraft$52.1313 rev

6y ago

Wix Oil Filter - 51515

Wix$6.55479 rev

13y ago

WIX 51515XP WIX XP Oil Filter Replacement Built for Synthetic Oil - Compatible With Chrysler (57-70) Ford (57-00) Mazda Trucks (94-00) Toyota Landcruiser (71-96)

Wix$13.71777 rev

14y ago

Ford Racing (CM-6731-FL1A) Oil Filter

Ford$23.21175 rev

16y ago

What buyers say about fram ph8a oil filter

What buyers praise and complain about, mined from review topics.

What buyers love

Filtration36%

“Excellent quality filters”

Quality-Overall15%

“Great quality”

Size-Overall15%

“Fits great”

Value For Money12%

“Worth the money”

Advertised Vs Actual Product7%

“Works as it should”

Assembly/Installation2%

“Seemed to install correctly”

Motor Power2%

“Motorcraft parts are great”

Leak-Proof1%

“Solid construction, great sealing, and you know its doing its job right”

Spray/Flow1%

“Higher flow rate oil filter works well with high volume oil pump”

Portability1%

“Thanks amazon for carrying this”

What buyers complain about

Filtration24%

“All three filters were no good”

Size-Overall14%

“The filter is munch bigger than the ones you get from walmart”

Compatibility-Overall13%

“Did not fit my 2015 honda crv”

Quality-Overall9%

“All three filters were no good”

Value For Money7%

“But a fraction of dealer cost”

Leak-Proof5%

“which causes leakage through the filtration path”

Lubrication4%

“oil still looks dirty after 15000 miles”

Advertised Vs Actual Product4%

“It certainly does not represent the oil filter pictured in the ad you have”

Product Condition4%

“I have received a used oil filter two times”

Thickness2%

“the outer box was paper thin”

Top return reasons

Size-Overall44%

Filtration24%

Compatibility-Overall14%

Advertised Vs Actual Product3%

Defective Material/Parts3%

Value For Money3%

Product Condition2%

Functionality-Overall1%

Smell1%