Fram 7317 Oil Filter

Shoppers searched for this 241K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +48.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months

241K

Growth, 90 days vs prior 90

+48.5%

Conversion, latest week

1.8%

Market size, estimated

$71Ka year

Top search term

fram ph731743K searches a year

Listings sell for $16.08 on average, from $4.29 to $44.58. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $16.08 that is $12K to $16K a year per listing.

Average price

$16.08inside the $15 to $100 sweet spot

Price range

$4.29–$44.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

750–1,000

Revenue per listing a year

$12K–$16K

Returns

0.7%of orders · Amazon United States median 2.1%

44% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #1,275 within Filters. It carries 2,107 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

44%

Prime listings

78%

Out of stock, average day

15.8%

Average rank

#1,275in Filters

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

2,107per listing

Listings tracked

18

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

67 months