Fox

Shoppers searched for this 3.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $406K a year.

Searches, last 12 months

3.4M

Growth, 90 days vs prior 90

-15.0%

Conversion, latest week

0.3%

Market size, estimated

$406Ka year

Peak month

December2.4× the quietest month

Top search term

fox2.1M searches a year

Listings sell for $38.40 on average, from $4.03 to $146.83. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $38.40 that is $10K to $19K a year per listing.

Average price

$38.40inside the $15 to $100 sweet spot

Price range

$4.03–$146.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

250–500

Revenue per listing a year

$10K–$19K

Returns

2.4%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #4,490 within Protective Gear. It carries 2,237 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

0.5%

Average rank

#4,490in Protective Gear

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

2,237per listing

Listings tracked

56

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

37 months