fox
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Avg price
Incredible$38.40avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Returns
Good2.4%return rate — above 5% kills the launch gate
Price range
Good$4.03–$146.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$406K$406K/yr · 3.4M searches
Review moat
Okay2,237.16avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-15.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, fox is a $406K/yr Amazon United States market (3.4M searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
fox market data
- Units sold / yr
- 30K–40K
- avg 250–500/product
- Revenue / yr
- $1.2M–$1.5M
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #4,490
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.5%
- Avg brand age
- 37 months
- Avg seller age
- 155 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
18 falling
Sellers
103
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
36%
Top 20: 69%
Open market
10%
- Fox Racing73%
- Aurora7%
- Douglas4%
- Mewaii2%
- WILD REPUBLIC2%
- WEIGEDU2%
- Open — no brand owns it (12 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Top fox search terms
- fox2.1M/yr
- fox racing291K/yr
- fox plush240K/yr
- fox stuffed animal221K/yr
- fox decor93K/yr
- foxes47K/yr
- fox figurine41K/yr
- fox toy46K/yr
- fox gifts59K/yr
- fox plushies39K/yr
Top fox products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fox Racing Unisex Main Motocross Dirt Bike Goggle Black OS
Fox Racing$37.574.8★622 rev
Fox Racing Dirtpaw Motocross Gloves
Fox Racing$35.134.7★709 rev
Fox Racing Absolute MESH Snapback Black One Size
Fox Racing$32.504.7★334 rev
Aurora Adorable Mini Flopsie Foxxie Stuffed Animal - Mini Companions Ready for Playful Adventures - for Kids All Ages Toddlers Adults and Families - Orange 8 Inches
Aurora$10.814.8★75,065 rev
Fox Racing Mens Ranger Mountain Bike Glove Black Large
Fox Racing$30.734.3★696 rev
Newest
by launch date
Mewaii Cute Fox Plush Pillow Kawaii Plushies Red Fox Stuffed Animals Squishy Plushies Cuddle Foxes Plush Pillow for Kids & Girls (13 Inch)
Mewaii$19.541,969 rev
Fox Racing Youth Ranger Mountain Bike Pant Black 28
Fox Racing$79.766 rev
Fox Racing Mens Ranger Mountain Bike Glove Black Large
Fox Racing$30.73696 rev
Fox Racing Mens Ranger Mountain Bike Glove Black Small
Fox Racing$30.82696 rev
Fox Racing Unisex Main Motocross Dirt Bike Goggle Black OS
Fox Racing$37.57622 rev
Trending
90-day click momentumFox Racing Youth Ranger Mountain Bike Pant Black 28
Fox Racing$79.764.3★
Fox Racing Dirtpaw Motocross Gloves
Fox Racing$35.134.7★
Fox Racing 180 BNKR Motocross Jersey Black CAMO Large
Fox Racing$43.064.8★
Fox Racing Womens 180 Motocross Dirt Bike Jersey Black/Black Medium
Fox Racing$41.954.5★
Fox Racing Youth Peewee Titan Roost Motocross Dirt Bike Deflector Chest Guard Black/Silver Small/Medium
Fox Racing$48.764.6★
What buyers say about fox
What buyers praise and complain about, mined from review topics.What buyers love
“It's soft fluffy”
“Really well made”
“True to size”
“Very fun”
“Exactly what I wanted”
“Worth the price”
“Birthday gift”
“Really comfortable”
“has not popped of broken even with many uses”
“Cute creative design”
What buyers complain about
“Bad fit”
“not very well made”
“Not worth the price”
“Not as durable as I'd like”
“Pictures of product are misleading in my case”
“Im 33 very hard to build myself even with the app”
“Never really fluffed up enough”
“Crap product, they ripped on my 3rd ride at the seam”
“Looked too cheap to gift”
“There were no instructions or any pamphlets in the box”
Top return reasons
Common questions
- Is fox profitable to sell on Amazon United States?
- The niche generates $406K/yr across 56 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -15.0%. Flapen's verdict: Skip it (45/100).
- How competitive is the fox niche?
- 18 brands and 103 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in fox?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 2.4%.
- When does demand for fox peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the fox niche?
- Listings span $4.03–$146.83; the average listing price is $38.40 (sweet spot $15–$100). The average incumbent carries 2,237 reviews — the moat a new listing must climb.