form a funnel
Skip itSoft demand (-30.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$17.94avg listing price — sweet spot $15–$100
Price range
Great$6.72–$41.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good672.4avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad$78K$78K/yr · 94K searches
Competition
Bad84%top-5 click share — a locked-up shelf
Growth
Bad-30.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, form a funnel is a $78K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 38/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
form a funnel market data
- Units sold / yr
- 10K–13K
- avg 750–1,000/product
- Revenue / yr
- $179K–$224K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #60
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 6.7%
- Avg brand age
- 37 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
30
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
5%
- LOVTRAVEL40%
- Form-A-Funnel28%
- SZTJHN13%
- DGCGCZ6%
- WYIRONG4%
- B-Forest4%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -30.8% search growth over the last 90 days.Peak months: Mar, Apr · busiest ÷ quietest = 1.8×
Top form a funnel search terms
- form a funnel61K/yr
- form-a-funnel11K/yr
- form a funnel flexible draining tool8K/yr
- oil deflector4K/yr
- forma funnel7K/yr
- form funnel3K/yr
Top form a funnel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Reusable Flexible Oil Drain Funnel Form a Foldable Bendable Flex Funnel for Car Motorcycle Truck Lawnmower Snowplow Reused Oil Change Spill-Free Filling Draining Tools Easy to Store and Clean
LOVTRAVEL$6.724.6★250 rev
Formafunnel Inc GP-102 General Purpose Form A Funnel
Form-A-Funnel$22.874.8★2,196 rev
SZTJHN Reused Flexible Foldable Oil Funnel Multi-Purpose Form a Funnels for Automotive Use Easy to Clean Small Wide Mouth Funnel for Oil Drain Available in Green
SZTJHN$10.304.6★317 rev
3PCS Reusable Oil Funnel Flexible Draining Tool Form a Foldable Funnel Moldable Filter Spill-Free Oil Change Filling for Cars Motorcycles Trucks Lawnmowers Snowplows Automotive Use Mechanics Tools
DGCGCZ$18.144.5★34 rev
3PCS Reusable Flexible Oil Drain Funnel Form a Foldable Flex Funnel for Car Motorcycle Automotive Use Oil Change Spill-Free Filling Draining Tools Easy to Store and Clean
LOVTRAVEL$19.094.6★76 rev
Newest
by launch date3PCS Reusable Oil Funnel Flexible Draining Tool Form a Foldable Funnel Moldable Filter Spill-Free Oil Change Filling for Cars Motorcycles Trucks Lawnmowers Snowplows Automotive Use Mechanics Tools
DGCGCZ$18.1434 rev
Reusable Flexible Oil Drain Funnel Form a Foldable Bendable Flex Funnel for Car Motorcycle Truck Lawnmower Snowplow Reused Oil Change Spill-Free Filling Draining Tools Easy to Store and Clean
LOVTRAVEL$6.72250 rev
3PCS Reusable Flexible Oil Drain Funnel Form a Foldable Flex Funnel for Car Motorcycle Automotive Use Oil Change Spill-Free Filling Draining Tools Easy to Store and Clean
LOVTRAVEL$19.0976 rev
Flexible Funnel Multi-Purpose Form a Funnel Flexible Draining Tool Oil Drain Change Flex Foldable Filter Funnels for Automotive Use Bendable Moldable for Various Applications
WYIRONG$9.66113 rev
Flexible Moldable 3rd Gen Oil Funnel Spill-Free Oil Change Tool Funnels for Car Motorcycle Truck Lawnmower & Snowplow Draining Tools
B-Forest$6.83332 rev
Trending
90-day click momentum3PCS Reusable Oil Funnel Flexible Draining Tool Form a Foldable Funnel Moldable Filter Spill-Free Oil Change Filling for Cars Motorcycles Trucks Lawnmowers Snowplows Automotive Use Mechanics Tools
DGCGCZ$18.144.5★
Reusable Flexible Oil Drain Funnel Form a Foldable Bendable Flex Funnel for Car Motorcycle Truck Lawnmower Snowplow Reused Oil Change Spill-Free Filling Draining Tools Easy to Store and Clean
LOVTRAVEL$6.724.6★
3PCS Reusable Flexible Oil Drain Funnel Form a Foldable Flex Funnel for Car Motorcycle Automotive Use Oil Change Spill-Free Filling Draining Tools Easy to Store and Clean
LOVTRAVEL$19.094.6★
Form-A-Funnel Flexible Draining Tool (2 Piece Kit)
Form-A-Funnel$41.914.8★
Flexible Funnel Multi-Purpose Form a Funnel Flexible Draining Tool Oil Drain Change Flex Foldable Filter Funnels for Automotive Use Bendable Moldable for Various Applications
WYIRONG$9.664.6★
What buyers say about form a funnel
What buyers praise and complain about, mined from review topics.What buyers love
“Very flexible”
“Comes in handy”
“Easy to clean”
“As advertised”
“Product is awesome performs great”
“Works ok”
“reasonable price”
“Works great to change the oil in our riding lawnmower”
“Great idea for reducing spills”
“It is a durable”
What buyers complain about
“these are too large”
“Lacking on flexibility”
“Not thin thicker than expected”
“Poor quality”
“There are a lot cheaper funnels out there”
“does not hold shape”
“The only clean up is wiping this tool down”
“I didnt find it easy to use”
“Little flimsy”
“My Acuras filter placement is awful”
Top return reasons
Common questions
- Is form a funnel profitable to sell on Amazon United States?
- The niche generates $78K/yr across 10 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -30.8%. Flapen's verdict: Skip it (38/100).
- How competitive is the form a funnel niche?
- 8 brands and 30 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in form a funnel?
- Top complaints mined from reviews: Size-Overall, Flexibility, Thickness. The return rate is 0.5%.
- When does demand for form a funnel peak?
- Demand peaks in Mar–Apr; the busiest month runs 1.8× the quietest.
- What does it cost to enter the form a funnel niche?
- Listings span $6.72–$41.91; the average listing price is $17.94 (sweet spot $15–$100). The average incumbent carries 672 reviews — the moat a new listing must climb.