ford touch up paint
Skip itA small market ($66K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Good$14.71avg listing price — sweet spot $15–$100
Price range
Good$9.85–$22.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Okay+4.6%90-day search growth — must beat 0% to launch
Review moat
Bad6,790avg incumbent reviews — the moat a new listing must climb
Market size
Bad$66K$66K/yr · 36K searches
Competition
Bad80%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, ford touch up paint is a $66K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jul. Verdict: Skip it — 49/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
ford touch up paint market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $59K–$74K
- units × avg price
- Conversion rate
- 12.5%
- Avg BSR
- #144
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 70%
- Out of stock
- 0.0%
- Avg brand age
- 31 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
50
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
10%
- Artbreath44%
- Dupli-Color24%
- Konexial7%
- COSLAKE6%
- SYOAUTO6%
- SNSIR5%
- Open — no brand owns it (3 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — +4.6% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 2.0×
Top ford touch up paint search terms
- ford oxford white touch up paint15K/yr
- ford white touch up paint9K/yr
- oxford white touch up paint6K/yr
- ford yz touch up paint2K/yr
- ford oxford white touch-up paint3K/yr
Top ford touch up paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oxford White(YZ/Z1/M6887) Touch Up Paint for Ford -Exact MatchChips and Nicks Car Paint Scratch Repair Kit Automotive Paint Pen for F-150/Mustang/Transit/Explorer/Ranger/Escape/Edge
Artbreath$16.974.3★279 rev
Dupli-Color AFM0229 Oxford White Ford Exact-Match Scratch Fix All-in-1 Touch-Up Paint - 0.5 oz (0.25 oz. paint color and 0.25 oz. of clear)
Dupli-Color$17.804.2★23,465 rev
Dupli-Color EBFM02297 Perfect Match Automotive Spray Paint Ford Oxford White 9L/A9/YO/YZ 8 oz. Aerosol Can
Dupli-Color$16.434.2★41,399 rev
Oxford White(YZ/Z1/M6887) Touch up Paint Compatible with Ford Premium Car Scratch Remover for Deep Scratches Car Paint Pen Scratch Repair Two-In-One Touch Up Paint
Konexial$13.153.0★4 rev
COSLAKE Car Touch Up Paint(Oxford White(Z1)) for Ford Car Paint Scratch Repair Kit Quick & Easy Solution to Repair 2 in 1 Scratch Remover Pen with 2PCS Disposable Micro Applicators
COSLAKE$13.694.3★596 rev
Newest
by launch date
ViennJeea Car Touch Up Paint for Ford (Oxford White(Z1)) 3rd generation Car Paint Scratch Repair Kit Pen tip and brush 2-in-1 Scratch Repair With 2 Disposable Micro Applicators and 4 Repair Papers
ViennJeea$10.1252 rev
Oxford White(YZ/Z1/M6887) Touch up Paint Compatible with Ford Premium Car Scratch Remover for Deep Scratches Car Paint Pen Scratch Repair Two-In-One Touch Up Paint
Konexial$13.154 rev
XNA Oxford White(Z1) for Ford Touch Up Paint Car Scratch Remover for Nicks and Chips Repair 2-In-1 Quick & Easy Fix Car Scratch Repair Kit with Exact Color-Matched
XNA$9.85154 rev
Oxford White(YZ/Z1/M6887) Touch Up Paint for Ford -Exact MatchChips and Nicks Car Paint Scratch Repair Kit Automotive Paint Pen for F-150/Mustang/Transit/Explorer/Ranger/Escape/Edge
Artbreath$16.97279 rev
YZ/Z1/M6887 Oxford White Touch Up Paint for Ford Car Paint Pen Scratch Repair Two-In-One Touch Up Paint Premium Car Scratch Remover for Deep Scratches
SNSIR$13.93273 rev
Trending
90-day click momentumOxford White(YZ/Z1/M6887) Touch up Paint Compatible with Ford Premium Car Scratch Remover for Deep Scratches Car Paint Pen Scratch Repair Two-In-One Touch Up Paint
Konexial$13.153.0★
ViennJeea Car Touch Up Paint for Ford (Oxford White(Z1)) 3rd generation Car Paint Scratch Repair Kit Pen tip and brush 2-in-1 Scratch Repair With 2 Disposable Micro Applicators and 4 Repair Papers
ViennJeea$10.124.0★
COSLAKE Car Touch Up Paint(Oxford White(Z1)) for Ford Car Paint Scratch Repair Kit Quick & Easy Solution to Repair 2 in 1 Scratch Remover Pen with 2PCS Disposable Micro Applicators
COSLAKE$13.694.3★
XNA Oxford White(Z1) for Ford Touch Up Paint Car Scratch Remover for Nicks and Chips Repair 2-In-1 Quick & Easy Fix Car Scratch Repair Kit with Exact Color-Matched
XNA$9.854.4★
Oxford White(YZ/Z1/M6887) Touch Up Paint for Ford -Exact MatchChips and Nicks Car Paint Scratch Repair Kit Automotive Paint Pen for F-150/Mustang/Transit/Explorer/Ranger/Escape/Edge
Artbreath$16.974.3★
What buyers say about ford touch up paint
What buyers praise and complain about, mined from review topics.What buyers love
“Color is spot on”
“Good paint match”
“easy to use”
“Matches good”
“works great”
“Product as described”
“Worked on my F150 like a charm”
“Much less expensive than auto parts store”
“Exact Match, 2003 Ranger”
“The use of the touch up pen for scratches is a work in progress”
What buyers complain about
“Color didn't match”
“don't buy this paint it sucks”
“Sprayed thinner out”
“Wasnt the exact match”
“very sticky and hard to work with”
“hard to work with”
“it doesnt match my truck”
“The nozzle top also gets stuck sometimes”
Top return reasons
Common questions
- Is ford touch up paint profitable to sell on Amazon United States?
- The niche generates $66K/yr across 10 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +4.6%. Flapen's verdict: Skip it (49/100).
- How competitive is the ford touch up paint niche?
- 9 brands and 50 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in ford touch up paint?
- Top complaints mined from reviews: Color, Paint Quality, Spray/Flow. The return rate is 0.6%.
- When does demand for ford touch up paint peak?
- Demand peaks in Jul; the busiest month runs 2.0× the quietest.
- What does it cost to enter the ford touch up paint niche?
- Listings span $9.85–$22.31; the average listing price is $14.71 (sweet spot $15–$100). The average incumbent carries 6,790 reviews — the moat a new listing must climb.