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Ford Raptor Grill

Fail

Buyers convert on only 0.2% of searches, so Ford Raptor Grill is a Fail.

Flapen Score
47
47 / 100
Ranks 4,157 of 7,287 Automotive niches · −2 vs the category median of 49
Market size
$60K/yr165K searches / yr
90-day growth
-17.1%search demand this quarter
Competition
37%top-5 click share · 22 brands · 29 sellers

Flapen Score

Ford Raptor Grill against its category

The dotted line is the Automotive average. Past it, Ford Raptor Grill is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ford Raptor Grill market on Amazon at a glance

Shoppers on Amazon United States searched for Ford Raptor Grill 165K times last year and spent an estimated $60K. The top 5 brands take 60% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
165K
Growth, 90 days vs prior 90
-17.1%
Conversion, latest week
0.2%
Market size, estimated
$60Ka year
Peak month
March1.3× the quietest month
Top search term
ford f150 grill13K searches a year

02 · Price

A sale here is worth $158.35.

Listings sell for $158.35 on average, from $22.24 to $381.32. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $158.35 that is $0 to $16K a year per listing.

Average price
$158.35above the $15 to $100 sweet spot
Price range
$22.24–$381.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$16K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 39% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #4,165 within Body & Trim. It carries 46 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
39%
Out of stock, average day
8.6%
Average rank
#4,165in Body & Trim
Average rating
4.26 starsAmazon United States average 4.42 stars
Average reviews
46per listing
Listings tracked
41

04 · Newcomers

2 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Ford Raptor Grill products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

22 falling

Sellers

29

Top-5 brand share

60%

Top 20: 99%

Top-5 click share

37%

Top 20: 81%

Open market

33%

  • Brand 119%
  • Brand 216%
  • Brand 311%
  • Brand 47%
  • Brand 57%
  • Brand 67%

Demand

Ford Raptor Grill search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Ford Raptor Grill search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ford f150 grill13K/yr
  • 2013 f150 grill14K/yr
  • 2013 ford f150 grill13K/yr
  • 2014 f150 grill12K/yr
  • ford f150 grille 2009-20147K/yr
  • 2010 f150 grill10K/yr
  • 2014 ford f150 grill10K/yr
  • 2011 f150 grill11K/yr
  • 2012 ford f150 grill9K/yr
  • 2012 f150 grill9K/yr

Reviews and returns

What reviews say buyers love and hate about Ford Raptor Grill

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Size-Overall”
15%of negative reviews mention “Quality-Overall”
2.6%of orders come back
“Company apparently doesn't have a quality control department or bad pack”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Ford Raptor Grill questions

Answered from the same tracked data.