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Ford Ranger Floor Mats

Fail

Shoppers spend an estimated $47K a year here, so Ford Ranger Floor Mats is a Fail.

Flapen Score
36
36 / 100
Ranks 6,608 of 7,287 Automotive niches · −13 vs the category median of 49
Market size
$47K/yr22K searches / yr
90-day growth
-25.1%search demand this quarter
Competition
49%top-5 click share · 24 brands · 48 sellers

Flapen Score

Ford Ranger Floor Mats against its category

The dotted line is the Automotive average. Past it, Ford Ranger Floor Mats is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ford Ranger Floor Mats market on Amazon at a glance

Shoppers on Amazon United States searched for Ford Ranger Floor Mats 22K times last year and spent an estimated $47K. The top 5 brands take 53% of clicks. Demand peaks in Jan–Feb–Mar–Apr–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
-25.1%
Conversion, latest week
2.3%
Market size, estimated
$47Ka year
Peak month
December2.8× the quietest month
Top search term
ford ranger floor mats13K searches a year

02 · Price

A sale here is worth $93.59.

Listings sell for $93.59 on average, from $28.68 to $202.14. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $93.59 that is $0 to $9K a year per listing.

Average price
$93.59inside the $15 to $100 sweet spot
Price range
$28.68–$202.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #1,073 within Floor Mats & Cargo Liners. It carries 10,051 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
93%
Out of stock, average day
10.4%
Average rank
#1,073in Floor Mats & Cargo Liners
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
10,051per listing
Listings tracked
29

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Ford Ranger Floor Mats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 rising

Sellers

48

Top-5 brand share

53%

Top 20: 98%

Top-5 click share

49%

Top 20: 92%

Open market

40%

  • Brand 113%
  • Brand 211%
  • Brand 311%
  • Brand 49%
  • Brand 59%
  • Brand 67%

Demand

Ford Ranger Floor Mats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '25Black Friday '25MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar, Apr, Nov, Dec · busiest ÷ quietest = 2.8×

Reviews and returns

What reviews say buyers love and hate about Ford Ranger Floor Mats

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Size-Overall”
29%of negative reviews mention “Size-Overall”
5.3%of orders come back
“too big”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Ford Ranger Floor Mats questions

Answered from the same tracked data.