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Ford Obd1 Code Reader

Fail

The top 5 products take 88% of clicks, so Ford Obd1 Code Reader is a Fail.

Flapen Score
41
41 / 100
Ranks 5,810 of 7,287 Automotive niches · −8 vs the category median of 49
Market size
$46K/yr21K searches / yr
90-day growth
+9.4%search demand this quarter
Competition
88%top-5 click share · 8 brands · 16 sellers

Flapen Score

Ford Obd1 Code Reader against its category

The dotted line is the Automotive average. Past it, Ford Obd1 Code Reader is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ford Obd1 Code Reader market on Amazon at a glance

Shoppers on Amazon United States searched for Ford Obd1 Code Reader 21K times last year and spent an estimated $46K. The top 5 brands take 92% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
+9.4%
Conversion, latest week
6.6%
Market size, estimated
$46Ka year
Top search term
ford obd1 code reader10K searches a year

02 · Price

A sale here is worth $34.08.

Listings sell for $34.08 on average, from $10.01 to $66.37. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $34.08 that is $3K to $9K a year per listing.

Average price
$34.08inside the $15 to $100 sweet spot
Price range
$10.01–$66.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
$3K–$9K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #497 within Diagnostic, Test & Measurement Tools. It carries 8,055 reviews at 3.91 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#497in Diagnostic, Test & Measurement Tools
Average rating
3.91 starsAmazon United States average 4.42 stars
Average reviews
8,055per listing
Listings tracked
9

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Ford Obd1 Code Reader products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

16

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

5%

  • Brand 144%
  • Brand 224%
  • Brand 316%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (2 brands, 5%)

Demand

Ford Obd1 Code Reader search demand

Weekly searches over the year. Pick a range.

450350Mar '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Ford Obd1 Code Reader search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ford obd1 code reader10K/yr
  • obd1 scanner ford6K/yr
  • ford obd1 scanner4K/yr

Reviews and returns

What reviews say buyers love and hate about Ford Obd1 Code Reader

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Ease Of Use”
22%of negative reviews mention “Functionality-Overall”
4.3%of orders come back
“Didn't work”
A buyer, on “Functionality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Ford Obd1 Code Reader questions

Answered from the same tracked data.