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51

ford key fob

Worth a look

Shows a sweet-spot price point ($21.31 avg), but soft demand (-11.9% this quarter) keeps it on the watch list.

Market size 35Growth 19Conversion 52Competition 65Returns 60Price range 79Avg price 91Brand share 21Review moat 63Quality gap 82

Avg price

Great$21.31

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great$7.38–$44.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Review moat

Good988.67

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.6%

return rate — above 5% kills the launch gate

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Market size

Okay$169K

$169K/yr · 186K searches

Brand share

Bad92%

top-5 brand share — brand-locked demand

Growth

Bad-11.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, ford key fob is a $169K/yr Amazon United States market (186K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

ford key fob market data

Units sold / yr
8K–10K
avg 250–500/product
Revenue / yr
$170K–$213K
units × avg price
Conversion rate
4.3%
Avg BSR
#347
Page quality
0%
Prime
100%
Sponsored
97%
Out of stock
1.1%
Avg brand age
36 months
Avg seller age
174 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

19

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

46%

Top 20: 85%

Open market

6%

  • SUPALAND34%
  • MechanMagic30%
  • Vurkcy15%
  • USARemote6%
  • Keymall6%
  • DLOJOY2%
  • Open — no brand owns it (5 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.9% search growth over the last 90 days.
5K4KHoliday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Top ford key fob search terms

  • ford key fob47K/yr
  • ford key17K/yr
  • ford f150 key fob15K/yr
  • ford explorer key fob15K/yr
  • f150 key fob14K/yr
  • ford f150 key7K/yr
  • ford edge key fob7K/yr
  • 2013 ford f150 key fob8K/yr
  • 2014 f150 key fob5K/yr
  • ford keys6K/yr
All search terms

Top ford key fob products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$7K8%$13K12%$20K16%$27K1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about ford key fob

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money17%

“Can't beat the price”

Quality-Overall16%

“Build quality feels solid”

Ease Of Use14%

“Easy Peasy”

Advertised Vs Actual Product13%

“As Advertised”

Efficiency7%

“it does exactly what I need it to do”

Size-Overall7%

“Fits great”

Assembly/Installation5%

“was easy to assemble”

Instructions/User Manual/Troubleshooting3%

“Great product worked as described with easy to follow instructions”

Touch/Button Controls2%

“All buttons function like they should”

Durability1%

“feels very durable”

What buyers complain about

Functionality-Overall17%

“Do not work good”

Quality-Overall10%

“Poor quality”

Durability10%

“Doesn't last”

Compatibility-Overall9%

“Did not pair”

Touch/Button Controls7%

“Buttons too sensitive”

Instructions/User Manual/Troubleshooting6%

“No programming instruction enclosed”

Software/Application5%

“Can not program”

Value For Money4%

“not a good value, as other listings were half the cost”

Battery Life4%

“The batteries don't last very long”

Size-Overall3%

“the fitment is weird”

Top return reasons

Compatibility-Overall29%
Functionality-Overall22%
Size-Overall12%
Defective Material/Parts6%
Software/Application4%
Connectivity-Overall4%
Touch/Button Controls4%
Advertised Vs Actual Product4%
Assembly/Installation3%
Value For Money2%

Common questions

Is ford key fob profitable to sell on Amazon United States?
The niche generates $169K/yr across 36 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Worth a look (51/100).
How competitive is the ford key fob niche?
11 brands and 19 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in ford key fob?
Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Durability. The return rate is 2.6%.
When does demand for ford key fob peak?
Demand peaks in Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the ford key fob niche?
Listings span $7.38–$44.41; the average listing price is $21.31 (sweet spot $15–$100). The average incumbent carries 989 reviews — the moat a new listing must climb.