Is ford fusion floor mats profitable to sell on Amazon United States?

The niche generates $130K/yr across 55 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -1.3%. Flapen's verdict: Worth a look (51/100).

How competitive is the ford fusion floor mats niche?

37 brands and 58 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 36% of demand.

What do buyers complain about in ford fusion floor mats?

Top complaints mined from reviews: Size-Overall, Smell, Quality-Overall. The return rate is 4.1%.

When does demand for ford fusion floor mats peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the ford fusion floor mats niche?

Listings span $19.51–$158.19; the average listing price is $73.67 (sweet spot $15–$100). The average incumbent carries 3,482 reviews — the moat a new listing must climb.

ford fusion floor mats

Worth a look

Shows no brand lock-in (top 5 brands take 36% of clicks), but soft demand (-1.3% this quarter) keeps it on the watch list.

Brand share

Incredible36%

top-5 brand share — no brand owns this niche

Competition

Great29%

top-5 click share — an open shelf

Avg price

Great$73.67

avg listing price — sweet spot $15–$100

Price range

Good$19.51–$158.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.1%

return rate — above 5% kills the launch gate

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,481.96

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$130K

$130K/yr · 66K searches

Growth

Bad-1.3%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier High Price

According to Flapen's Amazon United States niche tracking, ford fusion floor mats is a $130K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 36% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

ford fusion floor mats market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $111K–$147K; units × avg price
Conversion rate: 2.7%
Avg BSR: #1,230
Page quality: 0%
Prime: 87%
Sponsored: 100%
Out of stock: 10.7%
Avg brand age: 37 months
Avg seller age: 206 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

37 rising

Sellers

Top-5 brand share

36%

Top 20: 84%

Top-5 click share

29%

Top 20: 71%

Open market

60%

G-PLUS9%
Nordstrand9%
CAR PASS7%
Ucarsol6%
Husky Liners5%
HAFIDI5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top ford fusion floor mats search terms

ford fusion floor mats18K/yr -0.2%1.2% conv.
2017 ford fusion floor mats7K/yr -7.4%2.8% conv.
2016 ford fusion floor mats7K/yr -3.6%2.3% conv.
2019 ford fusion floor mats6K/yr +16.4%2.6% conv.
2014 ford fusion floor mats6K/yr -19.5%2.8% conv.
2018 ford fusion floor mats5K/yr +10.0%3.5% conv.
2020 ford fusion floor mats5K/yr +3.0%2.9% conv.
lincoln mkz floor mats4K/yr +13.7%1.2% conv.
2015 ford fusion floor mats4K/yr -9.6%3.4% conv.
2013 ford fusion floor mats4K/yr -5.0%2.5% conv.

All search terms

Top ford fusion floor mats products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Floor Mats for Ford Fusion 2013-2016 - Custom 3D Fit Mats for Ford Fusion 2nd Generation - 1st & 2nd Row - Anti-Slip Backing - 22oz Heavy Duty Carpet Mat - Set of 4 All Weather Car Liner Floormats

Nordstrand$36.653.7★116 rev

Ucarsol Car Floor Mats Custom Fit for Ford Fusion 2017 2018 2019 2020 2021 2022 2023 2024/2017-2024 Lincoln MKZ Odorless Washable Rubber Heavy Duty Anti-Slip All Weather Car Floor Liner Black

Ucarsol$46.194.5★358 rev

G-PLUS TPE Floor Mats Fit Ford Fusion & Lincoln MKZ 2017-2020

G-PLUS$59.434.3★267 rev

All Weather Rubber Car Floor Mats for 2013-2016 Ford Fusion Full Set Includes 1st and 2nd Rows Maximum Coverage Laser Measured Non Slip Easy to Clean

ENZVOIA$68.414.7★227 rev

Husky Liners Weatherbeater Floor Mats | Fits 2017 - 2020 Ford Fusion & Lincoln MKZ | Front & 2nd Row 3-pc Black - 98791

Husky Liners$127.074.8★1,728 rev

Newest

by launch date

Aiqiying Floor Mats Compatible with Ford Fusion 2013-2020 ModelsAll Weather Carpet Liners Waterproof Durable Custom-Fit Front Rear Rows Full Set Protection TPE Accessories

Aiqiying$59.10143 rev

6mo ago

Cartist Floor Mats for Ford Fusion & Lincoln MKZ 2017-2020 All Weather Floor Mats for Fusion Accessories Heavy Duty Car Mats Car Accessories

CARTIST$74.43541 rev

8mo ago

GXARTS Car Velour Carpet Floor Mats Compatible with Ford Fusion 2013 2014 2015 2016 2017 2018 2019 2020 | Front & Rear Set Carpet Floor Liners All-Weather Protection with Anti-Skid Retaining Buckle

GXARTS$40.5266 rev

10mo ago

G-PLUS Floor Mats Compatible with 2017-2020 Ford Fusion Lincoln MKZ 1st & 2nd Row TPE Floor Liners All Weather Protection Black

G-PLUS$60.50151 rev

10mo ago

G-PLUS TPE Floor Mats Fit Ford Fusion & Lincoln MKZ 2017-2020

G-PLUS$59.43267 rev

11mo ago

What buyers say about ford fusion floor mats

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall32%

“Fits like a glove”

Quality-Overall16%

“The quality is solid”

Value For Money13%

“Reasonable price”

Ease Of Cleaning5%

“clean off easily”

Durability4%

“Very durable”

Advertised Vs Actual Product4%

“As advertised”

Material Quality3%

“good strong material heavy”

Assembly/Installation2%

“Easy install”

Thickness2%

“Thickness is good”

Strength2%

“very sturdy”

What buyers complain about

Size-Overall29%

“Do not fit”

Smell11%

“a strange smell”

Quality-Overall11%

“Cheap quality”

Compatibility-Overall5%

“Do not fit”

Thickness5%

“The material itself is pretty thick”

Grip4%

“not staying in place”

Material Quality2%

“material is low quality”

Advertised Vs Actual Product2%

“Misleading product description”

Durability2%

“They aren't very durable”

Value For Money2%

“the cost-performance ratio is not good”

Top return reasons

Size-Overall67%

Compatibility-Overall9%

Material Quality4%

Advertised Vs Actual Product3%

Quality-Overall3%

Value For Money2%

Thin2%

Smell1%

Width1%

Color1%

Common questions

Is ford fusion floor mats profitable to sell on Amazon United States?: The niche generates $130K/yr across 55 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -1.3%. Flapen's verdict: Worth a look (51/100).
How competitive is the ford fusion floor mats niche?: 37 brands and 58 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 36% of demand.
What do buyers complain about in ford fusion floor mats?: Top complaints mined from reviews: Size-Overall, Smell, Quality-Overall. The return rate is 4.1%.
When does demand for ford fusion floor mats peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the ford fusion floor mats niche?: Listings span $19.51–$158.19; the average listing price is $73.67 (sweet spot $15–$100). The average incumbent carries 3,482 reviews — the moat a new listing must climb.