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Ford Fusion Floor Mats

Maybe

The top 5 brands take only 36% of clicks. But demand is soft, at -1.3% this quarter, so Ford Fusion Floor Mats is a Maybe.

Flapen Score
51
51 / 100
Top 39% of 7,287 Automotive niches · +2 vs the category median of 49
Market size
$130K/yr66K searches / yr
90-day growth
-1.3%search demand this quarter
Competition
29%top-5 click share · 37 brands · 58 sellers

Flapen Score

Ford Fusion Floor Mats against its category

The dotted line is the Automotive average. Past it, Ford Fusion Floor Mats is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ford Fusion Floor Mats market on Amazon at a glance

Shoppers on Amazon United States searched for Ford Fusion Floor Mats 66K times last year and spent an estimated $130K. The top 5 brands take 36% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $130K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-1.3%
Conversion, latest week
2.7%
Market size, estimated
$130Ka year
Peak month
March1.4× the quietest month
Top search term
ford fusion floor mats18K searches a year

02 · Price

A sale here is worth $73.67.

Listings sell for $73.67 on average, from $19.51 to $158.19. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $73.67 that is $0 to $7K a year per listing.

Average price
$73.67inside the $15 to $100 sweet spot
Price range
$19.51–$158.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #1,230 within Floor Mats & Cargo Liners. It carries 3,482 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
87%
Out of stock, average day
10.7%
Average rank
#1,230in Floor Mats & Cargo Liners
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
3,482per listing
Listings tracked
55

04 · Newcomers

0 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Ford Fusion Floor Mats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

37 rising

Sellers

58

Top-5 brand share

36%

Top 20: 84%

Top-5 click share

29%

Top 20: 71%

Open market

60%

  • Brand 19%
  • Brand 29%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Ford Fusion Floor Mats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Ford Fusion Floor Mats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ford fusion floor mats18K/yr
  • 2017 ford fusion floor mats7K/yr
  • 2016 ford fusion floor mats7K/yr
  • 2019 ford fusion floor mats6K/yr
  • 2014 ford fusion floor mats6K/yr
  • 2018 ford fusion floor mats5K/yr
  • 2020 ford fusion floor mats5K/yr
  • lincoln mkz floor mats4K/yr
  • 2015 ford fusion floor mats4K/yr
  • 2013 ford fusion floor mats4K/yr

Reviews and returns

What reviews say buyers love and hate about Ford Fusion Floor Mats

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Size-Overall”
29%of negative reviews mention “Size-Overall”
4.1%of orders come back
“Do not fit”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Ford Fusion Floor Mats questions

Answered from the same tracked data.