Is ford f150 air filter profitable to sell on Amazon United States?

The niche generates $264K/yr across 8 tracked products. 90-day search growth is +14.5%. Flapen's verdict: Skip it (48/100).

How competitive is the ford f150 air filter niche?

7 brands and 53 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in ford f150 air filter?

Top complaints mined from reviews: Size-Overall, Filtration, Compatibility-Overall. The return rate is 1.3%.

When does demand for ford f150 air filter peak?

Demand peaks in May–Jun; the busiest month runs 1.8× the quietest.

What does it cost to enter the ford f150 air filter niche?

Listings span $11.94–$57.12; the average listing price is $23.24 (sweet spot $15–$100). The average incumbent carries 1,791 reviews — the moat a new listing must climb.

ford f150 air filter

Skip it

A concentrated shelf (top 5 take 90% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$23.24

avg listing price — sweet spot $15–$100

Conversion

Great11.1%

search→purchase rate — share of searches ending in a sale

Price range

Great$11.94–$57.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Market size

Okay$264K

$264K/yr · 103K searches

Review moat

Okay1,790.75

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+14.5%

90-day search growth — must beat 0% to launch

Brand share

Bad93%

top-5 brand share — brand-locked demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad90%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, ford f150 air filter is a $264K/yr Amazon United States market (103K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in May–Jun. Verdict: Skip it — 48/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

ford f150 air filter market data

Units sold / yr: 10K–13K; avg 1,250–1,500/product
Revenue / yr: $232K–$291K; units × avg price
Conversion rate: 11.1%
Avg BSR: #88
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 0.0%
Avg brand age: 45 months
Avg seller age: 158 days

Competition & brand share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

Motorcraft57%
K&N25%
A-Premium4%
RVgolf4%
Bosch4%
COCOAUTO3%
Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +14.5% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 1.8×

Open Trend

Top ford f150 air filter search terms

f150 air filter17K/yr +7.5%8.5% conv.
motorcraft air filter16K/yr -3.1%2.8% conv.
ford f150 air filter7K/yr +29.6%7.1% conv.
motorcraft fa18834K/yr +19.1%12.4% conv.
ford air filter5K/yr +12.4%1.8% conv.
motorcraft p926d air filter4K/yr +31.6%3.5% conv.
air filter f1506K/yr +6.3%5.3% conv.
f150 air filter 2.7 ecoboost4K/yr +4.4%5.0% conv.
motorcraft fa-18833K/yr +51.4%21.5% conv.
f150 engine air filter4K/yr +0.8%12.2% conv.

All search terms

Top ford f150 air filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Motorcraft Engine Air Filter - FA-1883 (OE Replacement Part for Ford: 07-26 Expedition/09-26 F-150/08-16 Super Duty (F-250/F-350/F-450/F-550) and Lincoln: 09-14 Mark LT/07-26 Navigator Vehicles)

Motorcraft$16.624.8★6,630 rev

K&N Engine Air Filter:Long Life 18 000 Mile Replacement AirFilter:Compatible with 2002-2026 Ford/Lincoln Truck and SUV(F150 F150 Raptor Expedition Navigator F250 F350 F450 F550 F650) KNA-2385

K&N$17.814.8★527 rev

K&N High-Flow Original Lifetime Engine Air Filter: Increase Performance Premium Washable: Compatible with 2007-2026 FORD/LINCOLN: Expedition F150 F250 F350 F450 F550 F560 Navigator 33-2385

K&N$57.124.8★3,379 rev

A-Premium Engine Air Filter Compatible with Ford & Lincoln Models - F-150 (2009-2023) Expedition (2007-2023) F-250 F-350 F-450 F-550 Super Duty (2008-2016) Navigator (2007-2023)

A-Premium$11.944.6★523 rev

RVgolf Engine+Cabin Air Filters Fit for Ford Expedition 2018-2025 2026 F-150 2015-2025 2026 Lincoln Navigator 2018-2026 Engine Air Filter Replacement Cabin Air Filter Accessories# CF12150 CA10262

RVgolf$25.334.5★2,399 rev

Newest

by launch date

RVgolf Engine+Cabin Air Filters Fit for Ford Expedition 2018-2025 2026 F-150 2015-2025 2026 Lincoln Navigator 2018-2026 Engine Air Filter Replacement Cabin Air Filter Accessories# CF12150 CA10262

RVgolf$25.332,399 rev

1y ago

K&N Engine Air Filter:Long Life 18 000 Mile Replacement AirFilter:Compatible with 2002-2026 Ford/Lincoln Truck and SUV(F150 F150 Raptor Expedition Navigator F250 F350 F450 F550 F650) KNA-2385

K&N$17.81527 rev

1y ago

COCOAUTO Cabin Engine Air Filter Kit for Ford F150 (2015-2025 2026) Expedition Navigator (2018-2024) | NOT FOR 5.2L V8 Raptor | Replaces FP79 FA1883

COCOAUTO$30.42198 rev

2y ago

A-Premium Engine Air Filter Compatible with Ford & Lincoln Models - F-150 (2009-2023) Expedition (2007-2023) F-250 F-350 F-450 F-550 Super Duty (2008-2016) Navigator (2007-2023)

A-Premium$11.94523 rev

3y ago

Capume for Engine Air Filter NA7C39 Fits for 2009-2025 2026 F-150 2007-2024 Expedition 2008-2016 F-250 F-350 Super Duty 2007-2026 2027 Navigator Expedition 7C3Z-9601-A FA-1883 CA10262

Capume$13.94564 rev

3y ago

What buyers say about ford f150 air filter

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall27%

“Fit nice”

Filtration23%

“Great filter”

Quality-Overall17%

“Good quality and easy installaiton”

Value For Money12%

“Worth it”

Assembly/Installation6%

“Installed”

Fuel Efficiency2%

“Fuel efficiency”

Ease Of Use2%

“easy to use”

Advertised Vs Actual Product2%

“Accurate description”

Efficiency1%

“more efficient than oem”

Durability1%

“Appears to be very durable”

What buyers complain about

Size-Overall27%

“Wrong fit”

Filtration22%

“The cabin filter is incorrect”

Compatibility-Overall15%

“Does NOT fit 2023 Ford F150 with 3.5 Ecoboost engine”

Value For Money8%

“spendy”

Rubber Quality8%

“rubber gasket was too thick”

Top return reasons

Size-Overall53%

Compatibility-Overall18%

Filtration15%

Advertised Vs Actual Product3%

Value For Money2%

Product Condition2%

Functionality-Overall2%

Defective Material/Parts1%

Shape/Style1%

Assembly/Installation0%

Common questions

Is ford f150 air filter profitable to sell on Amazon United States?: The niche generates $264K/yr across 8 tracked products. 90-day search growth is +14.5%. Flapen's verdict: Skip it (48/100).
How competitive is the ford f150 air filter niche?: 7 brands and 53 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in ford f150 air filter?: Top complaints mined from reviews: Size-Overall, Filtration, Compatibility-Overall. The return rate is 1.3%.
When does demand for ford f150 air filter peak?: Demand peaks in May–Jun; the busiest month runs 1.8× the quietest.
What does it cost to enter the ford f150 air filter niche?: Listings span $11.94–$57.12; the average listing price is $23.24 (sweet spot $15–$100). The average incumbent carries 1,791 reviews — the moat a new listing must climb.