Ford Explorer Floor Mats

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $402K a year.

Searches, last 12 months

139K

Growth, 90 days vs prior 90

-14.8%

Conversion, latest week

2.7%

Market size, estimated

$402Ka year

Peak month

March1.7× the quietest month

Top search term

ford explorer floor mats28K searches a year

Listings sell for $106.07 on average, from $33.75 to $189.04. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $106.07 that is $11K to $27K a year per listing.

Average price

$106.07above the $15 to $100 sweet spot

Price range

$33.75–$189.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$11K–$27K

Returns

4.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #266 within Floor Mats & Cargo Liners. It carries 6,611 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

76%

Out of stock, average day

1.1%

Average rank

#266in Floor Mats & Cargo Liners

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

6,611per listing

Listings tracked

21

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

31 months