ford explorer floor mats
Skip itSoft demand (-14.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Good$106.07avg listing price — sweet spot $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Market size
Good$402K$402K/yr · 139K searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Okay$33.75–$189.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Returns
Okay4.8%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,610.71avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, ford explorer floor mats is a $402K/yr Amazon United States market (139K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Mar. Verdict: Skip it — 42/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
ford explorer floor mats market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $318K–$424K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #266
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 100%
- Out of stock
- 1.1%
- Avg brand age
- 31 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
40
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
52%
Top 20: 99%
Open market
34%
- HOUCLEMIC28%
- JOULARISE13%
- CARTIST8%
- LASFIT7%
- Partzer6%
- SANBAN-AXE4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.8% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 1.7×
Top ford explorer floor mats search terms
- ford explorer floor mats28K/yr
- 2026 ford explorer floor mats10K/yr
- 2025 ford explorer floor mats19K/yr
- 2017 ford explorer floor mats11K/yr
- 2018 ford explorer floor mats9K/yr
- 2016 ford explorer floor mats9K/yr
- 2022 ford explorer floor mats8K/yr
- 2023 ford explorer floor mats9K/yr
- 2020 ford explorer floor mats9K/yr
- 2021 ford explorer floor mats6K/yr
Top ford explorer floor mats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Floor Mats for 2020-2025 2026 Ford Explorer Accessories Cargo Mat with Backrest Mat All Weather TPE Waterproof for Ford Explorer 6 Passenger Captain Seat ST Accessories 2025 2024 2023
HOUCLEMIC$134.524.7★388 rev
JOULARISE Floor Mats for 2020-2025 2026 Ford Explorer 6 Seats Captain Chairs Car Mat Accessories All Weather TPE Cargo Mat Backrest Mat Active/ST Line/ST/Platinum
JOULARISE$130.424.7★374 rev
LASFIT Floor Mats & Cargo Liner with Backrest Mat for Ford Explorer 2022-2025 2026 6 Passenger Custom Fit All Weather Protector TPE Easy Clean Floor Liners Car Mats for Explorer Accessories Black
LASFIT$189.044.7★2,506 rev
JOULARISE Floor Mats Cargo Mat Set for 2015-2019 Ford Explorer 7 Seats Extra Sub-Trunk Mat and Door Sill Guards All Weather TPE Floor Liners Cargo Liner Trunk Lower Mat Accessories
JOULARISE$133.004.7★374 rev
Floor Mats for Ford Explorer 2020-2025 2026 Captain Chairs (Only Fit 6 Seats) All Weather Cargo Liner for Explorer Accessories Active/ST Line/ST/Platinum Car Accessories Heavy Duty Car Mats
CARTIST$96.124.5★596 rev
Newest
by launch date
LUMWAY Floor Mats for Ford Explorer 6 Seats 2026 2025 2024 2023 2022 2021 2020 (Not for 7 Seats) TPE All Weather Durable Floor Liners for Ford Explorer ST Tremor Accessories
LUMWAY$69.82204 rev
JOULARISE Floor Mats Cargo Mat Set for 2015-2019 Ford Explorer 7 Seats Extra Sub-Trunk Mat and Door Sill Guards All Weather TPE Floor Liners Cargo Liner Trunk Lower Mat Accessories
JOULARISE$133.00374 rev
Cartist Floor Mats for Ford Explorer (Only for 7 Seats) 2020-2025 2026 All Weather Cargo Liner for Explorer Accessories Heavy Duty Car Mats Car Accessories
CARTIST$96.62596 rev
PARTZER Floor Mats for Ford Explorer 2020-2024 2025 2026 6-Seat (2nd Row Captain Seat) Custom Fit TPE All Weather Floor Liners 1st & 2nd Row & Cargo Mat & Backrest Mat Explorer Accessories
Partzer$91.02246 rev
LASFIT Floor Mats & Cargo Liner with Backrest Mat for Ford Explorer 2022-2025 2026 6 Passenger Custom Fit All Weather Protector TPE Easy Clean Floor Liners Car Mats for Explorer Accessories Black
LASFIT$189.042,506 rev
Trending
90-day click momentumLUMWAY Floor Mats for Ford Explorer 6 Seats 2026 2025 2024 2023 2022 2021 2020 (Not for 7 Seats) TPE All Weather Durable Floor Liners for Ford Explorer ST Tremor Accessories
LUMWAY$69.824.6★
Cartist Floor Mats for Ford Explorer (Only for 7 Seats) 2020-2025 2026 All Weather Cargo Liner for Explorer Accessories Heavy Duty Car Mats Car Accessories
CARTIST$96.624.5★
JOULARISE Floor Mats Cargo Mat Set for 2015-2019 Ford Explorer 7 Seats Extra Sub-Trunk Mat and Door Sill Guards All Weather TPE Floor Liners Cargo Liner Trunk Lower Mat Accessories
JOULARISE$133.004.7★
HOUCLEMIC Floor Mats for 2020-2025 2026 Ford Explorer 7 seat Accessories Cargo Mat with Backrest Mat All Weather TPE Waterproof for Ford Explorer 7 Passenger Bench Seat ST Accessories 2025 2024 2023
HOUCLEMIC$144.454.5★
Rongtaod 6 Seats Floor Mats Compatible with 2020-2025 2026 Ford Explorer Captain Chairs Trunk Liner Cargo Liner Cargo Mat 2024 Explorer Accessories (Floor Mats+Trunk Mat with Backrest Mat)
Rongtaod$127.204.4★
What buyers say about ford explorer floor mats
What buyers praise and complain about, mined from review topics.What buyers love
“fit my car perfectly”
“A very versatile option of very good quality”
“Excellent for the money”
“Easy Install”
“my car is clean”
“They are very durable”
“Fits as description described”
“sturdy material”
“Very sturdy”
“The mats are good quality, theyre thick and they really do look nice”
What buyers complain about
“It is slightly too short”
“Bad chemical smell”
“Do not fit”
“Terrible quality”
“The material itself is pretty thick”
“Buyer beware - material is cheap, dangerous and overall terrible product”
“not staying in place”
“Misleading product description”
“Floor Mats arrived damaged and missing sections”
“Coming Apart”
Top return reasons
Common questions
- Is ford explorer floor mats profitable to sell on Amazon United States?
- The niche generates $402K/yr across 21 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -14.8%. Flapen's verdict: Skip it (42/100).
- How competitive is the ford explorer floor mats niche?
- 18 brands and 40 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in ford explorer floor mats?
- Top complaints mined from reviews: Size-Overall, Smell, Compatibility-Overall. The return rate is 4.8%.
- When does demand for ford explorer floor mats peak?
- Demand peaks in Mar; the busiest month runs 1.7× the quietest.
- What does it cost to enter the ford explorer floor mats niche?
- Listings span $33.75–$189.04; the average listing price is $106.07 (sweet spot $15–$100). The average incumbent carries 6,611 reviews — the moat a new listing must climb.