Is ford expedition floor mats profitable to sell on Amazon United States?

The niche generates $225K/yr across 34 tracked products. 13 of 19 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Skip it (46/100).

How competitive is the ford expedition floor mats niche?

23 brands and 28 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in ford expedition floor mats?

Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Quality-Overall. The return rate is 3.9%.

When does demand for ford expedition floor mats peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the ford expedition floor mats niche?

Listings span $75.29–$223.93; the average listing price is $137.78 (sweet spot $15–$100). The average incumbent carries 654 reviews — the moat a new listing must climb.

ford expedition floor mats

Skip it

Prices mostly outside the sweet spot ($75.29–$223.93) — this niche doesn't clear our bar today.

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Review moat

Good654.41

avg incumbent reviews — the moat a new listing must climb

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$137.78

avg listing price — sweet spot $15–$100

Market size

Okay$225K

$225K/yr · 50K searches

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.9%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-1.4%

90-day search growth — must beat 0% to launch

Price range

Bad$75.29–$223.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

According to Flapen's Amazon United States niche tracking, ford expedition floor mats is a $225K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 62% of demand. Verdict: Skip it — 46/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

ford expedition floor mats market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $172K–$207K; units × avg price
Conversion rate: 3.3%
Avg BSR: #461
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 22.0%
Avg brand age: 29 months
Avg seller age: 199 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 flat

Sellers

Top-5 brand share

62%

Top 20: 97%

Top-5 click share

45%

Top 20: 85%

Open market

34%

LASFIT33%
WAYIDSS9%
JOULARISE7%
MJBYMAT6%
YITAMOTOR6%
WeatherTech5%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -1.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top ford expedition floor mats search terms

ford expedition floor mats14K/yr +5.2%1.1% conv.
2026 ford expedition floor mats4K/yr +113.9%3.2% conv.
2025 ford expedition floor mats10K/yr -25.5%2.9% conv.
2024 ford expedition floor mats5K/yr -10.8%2.0% conv.
2024 ford expedition max floor mats4K/yr -15.2%3.4% conv.
ford expedition max floor mats4K/yr +3.5%2.3% conv.
2025 ford expedition max floor mats4K/yr -11.2%2.9% conv.
2025 expedition floor mats4K/yr -44.9%2.2% conv.

All search terms

Top ford expedition floor mats products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LASFIT Floor Mat&Cargo Backrest Mat for Fit 7 Seats 2025 2026 2027 Ford Expedition Standard Easy Clean 100% TPE All Weather TPE Custom Fit for SUV Car Liners 1st& 2nd& 3rd& Cargo Liner Black 5pcs

LASFIT$205.104.7★2,506 rev

LASFIT Floor Mat&Cargo with Backrest Mat for 7 Seats 2025 2026 2027 Ford Expedition Max(Not for Standard) TPE All Weather TPE Custom Fit for SUV Car Liners 1st&2nd&3rd&Cargo Liner Black 5pcs

LASFIT$197.494.6★932 rev

MJBYMAT Floor Mats for 2025 2026 Ford Expedition 7 Seats 2nd Row Bucket Seats (Not for Max) & Trunk Mat & Backrest Mat TPE All Weather Protection 2nd & 3rd Row Backrest Mats Full Set Accessories

MJBYMAT$148.554.5★61 rev

YITAMOTOR Floor Mats for Ford Expedition 2018-2024 7-Seater (Not for Max Model) Custom Fit All Weather TPE Mat 18-24 Ford Expedition 7 Seats Accessories Floor Liners Full Set Backrest & Cargo Liner

YITAMOTOR$142.834.7★3,431 rev

WAYIDSS Floor Mats for Ford Expedition MAX 2018-2023 2024 (Only Fit Max 8 Seats / 2nd Row Bench Seat) with Cargo Liners TPE All Weather Protection Floor Liners with Trunk Mat Covering The Backrest

WAYIDSS$122.044.6★291 rev

Newest

by launch date

Tongama-Floor Mats for 2025 2026 Ford Expedition 7 Seats with 2nd Row Bucket Seats All Weather TPE Trunk Mat and 2nd & 3rd Backrest Mats Protectors for Ford Expedition Accessories

Tongama$152.221 rev

5mo ago

Naibeve Floor Mats for 2018-2024 Ford Expedition 7 Seats with 2nd Row Bucket Seats-All Weather Floor Mats & Cargo Mat & 2nd&3rd Row Backrest Mats & Door Sill Guards Accessories(Not for MAX)

Naibeve$136.37259 rev

5mo ago

Thinzyou Floor Mats Compatible with 2025 2026 Ford Expedition 7 Seats Captain Chair (NOT Max) Cargo Mat Trunk Mat Cargo Liner Trunk Liner Expedition Accessories (Floor Mats+Trunk Mat+Backrest Mats)

Thinzyou$164.473 rev

6mo ago

JOULARISE Floor Mats Cargo Mat Set for 2018-2024 Ford Expedition Max 8 Seats Bench Seat Extra Sub-Trunk Mat and Door Sill Guards All Weather TPE Cargo Liner Trunk Lower Mat Accessories

JOULARISE$121.99374 rev

6mo ago

YITAMOTOR Floor Mats for Ford Expedition 2018-2024 7-Seater (Not for Max Model) Custom Fit All Weather TPE Mat 18-24 Ford Expedition 7 Seats Accessories Floor Liners Full Set Backrest & Cargo Liner

YITAMOTOR$142.833,431 rev

8mo ago

What buyers say about ford expedition floor mats

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall43%

“Excellent fit”

Quality-Overall13%

“Excellent product”

Value For Money12%

“Good price”

Assembly/Installation5%

“Easy installation”

Material Quality4%

“The TPE material feels durable”

Durability3%

“Very durable”

Ease Of Cleaning3%

“Really easy to clean”

Thickness2%

“Very thick material”

Advertised Vs Actual Product2%

“As expected”

Design-Overall1%

“These look very well in person”

What buyers complain about

Size-Overall18%

“None of these mats fit”

Adhesion/Stickiness10%

“sticks up quite a bit”

Quality-Overall8%

“Ehh cheap”

Advertised Vs Actual Product6%

“since these pictures were misleading”

Thickness5%

“The front ones are very thin”

Compatibility-Overall4%

“Clearly no one checked compatibility before manufacturing”

Rubber Quality3%

“These look like rubber”

Functionality-Overall3%

“Did not work in my expedition”

Flatness2%

“They are pretty flat”

Value For Money2%

“Not worth for the price”

Top return reasons

Size-Overall58%

Compatibility-Overall10%

Material Quality7%

Quality-Overall6%

Advertised Vs Actual Product3%

Defective Material/Parts3%