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Ford Escape Floor Mats

Maybe

The top 5 brands take only 32% of clicks. But demand is soft, at -4.3% this quarter, so Ford Escape Floor Mats is a Maybe.

Flapen Score
53
53 / 100
Top 31% of 7,287 Automotive niches · +4 vs the category median of 49
Market size
$265K/yr96K searches / yr
90-day growth
-4.3%search demand this quarter
Competition
25%top-5 click share · 50 brands · 74 sellers

Flapen Score

Ford Escape Floor Mats against its category

The dotted line is the Automotive average. Past it, Ford Escape Floor Mats is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ford Escape Floor Mats market on Amazon at a glance

Shoppers on Amazon United States searched for Ford Escape Floor Mats 96K times last year and spent an estimated $265K. The top 5 brands take 32% of clicks. Demand peaks in Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $265K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
3.2%
Market size, estimated
$265Ka year
Peak month
December1.5× the quietest month
Top search term
ford escape floor mats21K searches a year

02 · Price

A sale here is worth $85.56.

Listings sell for $85.56 on average, from $19.51 to $172.38. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $85.56 that is $0 to $9K a year per listing.

Average price
$85.56inside the $15 to $100 sweet spot
Price range
$19.51–$172.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #1,035 within Floor Mats & Cargo Liners. It carries 2,548 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
88%
Out of stock, average day
13.1%
Average rank
#1,035in Floor Mats & Cargo Liners
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
2,548per listing
Listings tracked
76

04 · Newcomers

6 of last year's 28 launches cleared the first-year sales bar.

28 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
28
Successful launches
6Amazon's first-year sales bar
Average brand age
35 months

Products

Top Ford Escape Floor Mats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

50 rising

Sellers

74

Top-5 brand share

32%

Top 20: 72%

Top-5 click share

25%

Top 20: 60%

Open market

64%

  • Brand 19%
  • Brand 26%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Ford Escape Floor Mats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Ford Escape Floor Mats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ford escape floor mats21K/yr
  • 2014 ford escape floor mats8K/yr
  • 2018 ford escape floor mats9K/yr
  • 2017 ford escape floor mats10K/yr
  • 2019 ford escape floor mats7K/yr
  • 2013 ford escape floor mats6K/yr
  • 2020 ford escape floor mats6K/yr
  • 2016 ford escape floor mats6K/yr
  • 2015 ford escape floor mats5K/yr
  • 2024 ford escape floor mats4K/yr

Reviews and returns

What reviews say buyers love and hate about Ford Escape Floor Mats

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Size-Overall”
30%of negative reviews mention “Size-Overall”
4.1%of orders come back
“Do not fit”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Ford Escape Floor Mats questions

Answered from the same tracked data.