ford escape floor mats
Worth a lookShows no brand lock-in (top 5 brands take 32% of clicks), but soft demand (-4.3% this quarter) keeps it on the watch list.
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Avg price
Great$85.56avg listing price — sweet spot $15–$100
Price range
Good$19.51–$172.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$265K$265K/yr · 96K searches
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,547.8avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, ford escape floor mats is a $265K/yr Amazon United States market (96K searches/yr). The top 5 brands hold 32% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
ford escape floor mats market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $257K–$342K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #1,035
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 100%
- Out of stock
- 13.1%
- Avg brand age
- 35 months
- Avg seller age
- 199 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
50 rising
Sellers
74
Top-5 brand share
32%
Top 20: 72%
Top-5 click share
25%
Top 20: 60%
Open market
64%
- LUMWAY9%
- GALVAGNITE6%
- CAR PASS6%
- CMVT Auto5%
- Motor Trend5%
- KARPAL4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.3% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.5×
Top ford escape floor mats search terms
- ford escape floor mats21K/yr
- 2014 ford escape floor mats8K/yr
- 2018 ford escape floor mats9K/yr
- 2017 ford escape floor mats10K/yr
- 2019 ford escape floor mats7K/yr
- 2013 ford escape floor mats6K/yr
- 2020 ford escape floor mats6K/yr
- 2016 ford escape floor mats6K/yr
- 2015 ford escape floor mats5K/yr
- 2024 ford escape floor mats4K/yr
Top ford escape floor mats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LUMWAY Floor Mats for Ford Escape 2013-2019 and C-Max 2013-2018 TPE All Weather Durable Floor Liners Door Sill Guards for Ford Escape Accessories
LUMWAY$62.994.6★204 rev
TPE Automotive Floor Mats & Cargo Liner Custom for Ford Escape 2020-2025 (NOT Fit Hybrid) All Weather Cover Protection Waterproof Black Floor Liner Front & Rear Row Full Set Car Mats 4PCS
CMVT Auto$90.114.8★780 rev
Motor Trend FlexTough Floor Mats for Cars Black Deep Dish All-Weather Car Mats Waterproof Trim-to Fit Automotive Floor Mats for Cars Trucks SUV Universal Floor Liner Car Accessories
Motor Trend$33.754.3★125,528 rev
GALVAGNITE Floor Mats for Ford Escape 2013-2019 All Weather Floor Mats Trunk Cargo Liner with Backrest Protectors and Door Sill Guards Accessories Full Coverage Set
GALVAGNITE$111.054.7★254 rev
KARPAL Floor Mats for 2020-2025 2026 Ford Escape (NOT Fit Hybrid) Custom Fit TPE All Weather Ford Escape Accessories 1st & 2nd Row Floor Liner & Cargo Liner
KARPAL$78.344.7★1,281 rev
Newest
by launch date
Auxko All Weather Floor Mats Cargo Mat for Ford Escape 2013 2014 2015 2016 2017 2018 2019 All Season TPE Accessories Guard Odorless Anti-Slip Floor Liners Trunk Mat
AUXKO$99.40642 rev
LUMWAY Floor Mats for Ford Escape 2013-2019 and C-Max 2013-2018 TPE All Weather Durable Floor Liners Door Sill Guards for Ford Escape Accessories
LUMWAY$62.99204 rev
GALVAGNITE Floor Mats for Ford Escape 2013-2019 All Weather Floor Mats Trunk Cargo Liner with Backrest Protectors and Door Sill Guards Accessories Full Coverage Set
GALVAGNITE$111.05254 rev
LUMWAY Floor Mats for Ford Escape 2026 2025 2024 2023 2022 2021 2020 (NOT for Hybrid) TPE All Weather Durable Floor Liners Door Sill Guards for Ford Escape Accessories
LUMWAY$59.28204 rev
VIWIK Ford Escape Floor Mats - Custom Fit for 2013-2019 Models All Weather Protection Easy to Clean Non-Slip TPE 3D Scanning Design Waterproof Odorless Durable High Edge Full Coverage
VIWIK$61.476,079 rev
Trending
90-day click momentum
OMAC Floor Mats for Ford Escape 2013-2019 Car Mats All Weather 3D Custom Fit Rubber Mat Waterproof Odorless TPE Floor Liners Laser Measured Non-Slip (Black)
OMAC$47.084.2★
LUMWAY Floor Mats for Ford Escape 2026 2025 2024 2023 2022 2021 2020 (NOT for Hybrid) TPE All Weather Durable Floor Liners Door Sill Guards for Ford Escape Accessories
LUMWAY$59.284.6★
GALVAGNITE Floor Mats for Ford Escape 2013-2019 All Weather Floor Mats Trunk Cargo Liner with Backrest Protectors and Door Sill Guards Accessories Full Coverage Set
GALVAGNITE$111.054.7★
LUMWAY Floor Mats for Ford Escape 2013-2019 and C-Max 2013-2018 TPE All Weather Durable Floor Liners Door Sill Guards for Ford Escape Accessories
LUMWAY$62.994.6★
Auxko All Weather Floor Mats Cargo Mat for Ford Escape 2013 2014 2015 2016 2017 2018 2019 All Season TPE Accessories Guard Odorless Anti-Slip Floor Liners Trunk Mat
AUXKO$99.404.7★
What buyers say about ford escape floor mats
What buyers praise and complain about, mined from review topics.What buyers love
“Fit like a glove”
“Mats are of good quality as well”
“Excellent value”
“Easy to remove to clean”
“As advertised”
“Very durable”
“sturdy material”
“Easy install”
“Thickness is good”
“Very sturdy”
What buyers complain about
“Do not fit”
“a strange smell”
“Cheaply made”
“Do not fit”
“The material itself is pretty thick”
“not staying in place”
“Poor material quality”
“Not accurate description”
“They aren't very durable”
“the cost-performance ratio is not good”
Top return reasons
Common questions
- Is ford escape floor mats profitable to sell on Amazon United States?
- The niche generates $265K/yr across 76 tracked products. 6 of 28 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Worth a look (53/100).
- How competitive is the ford escape floor mats niche?
- 50 brands and 74 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 32% of demand.
- What do buyers complain about in ford escape floor mats?
- Top complaints mined from reviews: Size-Overall, Smell, Quality-Overall. The return rate is 4.1%.
- When does demand for ford escape floor mats peak?
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- What does it cost to enter the ford escape floor mats niche?
- Listings span $19.51–$172.38; the average listing price is $85.56 (sweet spot $15–$100). The average incumbent carries 2,548 reviews — the moat a new listing must climb.