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Ford Escape

Maybe

The top 5 brands take only 31% of clicks. But buyers convert on only 1.0% of searches, so Ford Escape is a Maybe.

Flapen Score
51
51 / 100
Top 39% of 7,287 Automotive niches · +2 vs the category median of 49
Market size
$86K/yr298K searches / yr
90-day growth
-10.3%search demand this quarter
Competition
28%top-5 click share · 58 brands · 75 sellers

Flapen Score

Ford Escape against its category

The dotted line is the Automotive average. Past it, Ford Escape is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ford Escape market on Amazon at a glance

Shoppers on Amazon United States searched for Ford Escape 298K times last year and spent an estimated $86K. The top 5 brands take 31% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 298K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months
298K
Growth, 90 days vs prior 90
-10.3%
Conversion, latest week
1.0%
Market size, estimated
$86Ka year
Peak month
March1.5× the quietest month
Top search term
ford escape38K searches a year

02 · Price

A sale here is worth $28.65.

Listings sell for $28.65 on average, from $4.76 to $140.92. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $28.65 that is $0 to $3K a year per listing.

Average price
$28.65inside the $15 to $100 sweet spot
Price range
$4.76–$140.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #517 within Body & Trim. It carries 5,239 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
99%
Out of stock, average day
5.5%
Average rank
#517in Body & Trim
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
5,239per listing
Listings tracked
75

04 · Newcomers

2 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Ford Escape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

58 falling

Sellers

75

Top-5 brand share

31%

Top 20: 69%

Top-5 click share

28%

Top 20: 55%

Open market

66%

  • Brand 111%
  • Brand 25%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Ford Escape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KBlack Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Ford Escape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ford escape38K/yr
  • 2024 ford edge accessories26K/yr
  • 2012 ford focus accessories22K/yr
  • 2023 ford escape accessories19K/yr
  • 2026 ford escape accessories10K/yr
  • 2025 ford escape accessories30K/yr
  • 2021 ford escape accessories14K/yr
  • 2013 ford focus accessories14K/yr
  • 2010 ford escape accessories15K/yr
  • 2011 ford escape accessories17K/yr

Reviews and returns

What reviews say buyers love and hate about Ford Escape

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Size-Overall”
24%of negative reviews mention “Size-Overall”
2.4%of orders come back
“DOES NOT FIT”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Ford Escape questions

Answered from the same tracked data.