Is ford edge floor mats profitable to sell on Amazon United States?

The niche generates $49K/yr across 24 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -29.7%. Flapen's verdict: Skip it (37/100).

How competitive is the ford edge floor mats niche?

23 brands and 47 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in ford edge floor mats?

Top complaints mined from reviews: Size-Overall, Smell, Quality-Overall. The return rate is 4.5%.

When does demand for ford edge floor mats peak?

Demand peaks in Mar–Dec; the busiest month runs 1.6× the quietest.

What does it cost to enter the ford edge floor mats niche?

Listings span $19.51–$126.78; the average listing price is $80.21 (sweet spot $15–$100). The average incumbent carries 6,051 reviews — the moat a new listing must climb.

ford edge floor mats

Skip it

Soft demand (-29.7% this quarter) — this niche doesn't clear our bar today.

Avg price

Great$80.21

avg listing price — sweet spot $15–$100

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Price range

Great$19.51–$126.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Returns

Okay4.5%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,050.63

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$49K

$49K/yr · 22K searches

Growth

Bad-29.7%

90-day search growth — must beat 0% to launch

Signals High Price

According to Flapen's Amazon United States niche tracking, ford edge floor mats is a $49K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Mar–Dec. Verdict: Skip it — 37/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

ford edge floor mats market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $40K–$60K; units × avg price
Conversion rate: 2.8%
Avg BSR: #673
Page quality: 0%
Prime: 79%
Sponsored: 100%
Out of stock: 9.0%
Avg brand age: 39 months
Avg seller age: 208 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 flat

Sellers

Top-5 brand share

60%

Top 20: 96%

Top-5 click share

53%

Top 20: 94%

Open market

40%

KARPAL26%
CMVT Auto9%
powoq8%
CAR PASS7%
GALVAGNITE5%
LUMWAY5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -29.7% search growth over the last 90 days.

Peak months: Mar, Dec · busiest ÷ quietest = 1.6×

Open Trend

Top ford edge floor mats search terms

ford edge floor mats12K/yr -20.7%1.9% conv.
2024 ford edge floor mats5K/yr -39.3%3.6% conv.
2022 ford edge floor mats4K/yr -45.2%3.9% conv.

All search terms

Top ford edge floor mats products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KARPAL Floor Mats for 2015-2024 2025 2026 Ford Edge Custom Fit TPE All Weather Ford Edge Accessories 1st & 2nd Row Floor Liner & Trunk Mat

KARPAL$86.374.7★1,281 rev

TPE Automotive Floor Mats & Cargo Liner Custom for 2015-2024 Ford Edge All Weather Cover Protection Waterproof Black Floor Liner Front & Rear Row Full Set Car Mats 4PCS

CMVT Auto$89.604.8★780 rev

powoq Floor Mats Compatible with 2015-2024 Ford Edge Cargo Liner Backrest Mat Trunk Mat TPE (Only Fit 5-Seater) Replacement for 2015-2024 Ford Edge Accessories (Trunk Mat+Backrest Mat+Floor Mats)

powoq$102.654.6★2,139 rev

GALVAGNITE Floor Mats for Ford Edge 2015-2026 All Weather Floor Mats Trunk Cargo Liner with Backrest Protectors and Door Sill Guards Accessories Full Coverage Set

GALVAGNITE$110.884.7★254 rev

Lumway Floor Mats for Ford Edge 2015-2024 2025 2026 TPE All Weather Durable Floor Liners 1st & 2nd Row Door Sill Guards for Ford Edge SE SEL Titanium Sport STLine ST Accessories

LUMWAY$57.804.6★204 rev

Newest

by launch date

Lumway Floor Mats for Ford Edge 2015-2024 2025 2026 TPE All Weather Durable Floor Liners 1st & 2nd Row Door Sill Guards for Ford Edge SE SEL Titanium Sport STLine ST Accessories

LUMWAY$57.80204 rev

3mo ago

TTX LIGHTING Rubber Floor Mats Fit for Ford Edge 2015-2026 Custom Fit 1st & 2nd Row All Weather Waterproof Car Interior Protection Liners (Black)

TTX LIGHTING$49.3110 rev

6mo ago

GALVAGNITE Floor Mats for Ford Edge 2015-2026 All Weather Floor Mats Trunk Cargo Liner with Backrest Protectors and Door Sill Guards Accessories Full Coverage Set

GALVAGNITE$110.88254 rev

8mo ago

Bingoliner Floor Mats for Ford Edge 2015-2025 2026 Trunk Mat and Backrest Mats & Door Sill Guard All Weather TPE Protector for Ford Edge Accessories

Bingoliner$98.13268 rev

9mo ago

Peleus Floor Mats for Ford Edge 2015-2024 2025 2026 TPE All Weather Protection 2 Rows Car Floor Liners with Cargo Liner Backrest Mat for Ford Edge Trunk Mat+Backrest Mats+Floor Mats

Peleus$102.7313 rev

1y ago

What buyers say about ford edge floor mats

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall36%

“Fits like a glove”

Quality-Overall15%

“A very versatile option of very good quality”

Value For Money12%

“Excellent value”

Ease Of Cleaning5%

“Easy to clean”

Advertised Vs Actual Product4%

“As Advertised”

Durability3%

“Very durable”

Material Quality3%

“good strong material heavy”

Assembly/Installation2%

“Easy install”

Strength2%

“They are not flimsy”

Thickness2%

“The mats are good quality, theyre thick and they really do look nice”

What buyers complain about

Size-Overall31%

“Do not fit”

Smell14%

“Bad chemical smell”

Quality-Overall9%

“Cheaply made”

Compatibility-Overall7%

“Do not fit”

Grip3%

“not staying in place”

Thickness2%

“The material itself is pretty thick”

Durability2%

“2-3 months before starting to fall apart”

Flatness2%

“They will not even lay flat”

Material Quality2%

“Not Good Quality Material”

Advertised Vs Actual Product1%

“Misleading product description”

Top return reasons

Size-Overall69%

Compatibility-Overall9%

Material Quality4%

Advertised Vs Actual Product3%

Quality-Overall2%

Value For Money2%

Smell1%

Width1%

Thin1%

Color1%

Common questions

Is ford edge floor mats profitable to sell on Amazon United States?: The niche generates $49K/yr across 24 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -29.7%. Flapen's verdict: Skip it (37/100).
How competitive is the ford edge floor mats niche?: 23 brands and 47 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in ford edge floor mats?: Top complaints mined from reviews: Size-Overall, Smell, Quality-Overall. The return rate is 4.5%.
When does demand for ford edge floor mats peak?: Demand peaks in Mar–Dec; the busiest month runs 1.6× the quietest.
What does it cost to enter the ford edge floor mats niche?: Listings span $19.51–$126.78; the average listing price is $80.21 (sweet spot $15–$100). The average incumbent carries 6,051 reviews — the moat a new listing must climb.