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Ford Edge Floor Mats

Fail

Demand is soft, at -29.7% this quarter, so Ford Edge Floor Mats is a Fail.

Flapen Score
37
37 / 100
Ranks 6,498 of 7,287 Automotive niches · −12 vs the category median of 49
Market size
$49K/yr22K searches / yr
90-day growth
-29.7%search demand this quarter
Competition
53%top-5 click share · 23 brands · 47 sellers

Flapen Score

Ford Edge Floor Mats against its category

The dotted line is the Automotive average. Past it, Ford Edge Floor Mats is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ford Edge Floor Mats market on Amazon at a glance

Shoppers on Amazon United States searched for Ford Edge Floor Mats 22K times last year and spent an estimated $49K. The top 5 brands take 60% of clicks. Demand peaks in Mar–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -29.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
-29.7%
Conversion, latest week
2.8%
Market size, estimated
$49Ka year
Peak month
March1.6× the quietest month
Top search term
ford edge floor mats12K searches a year

02 · Price

A sale here is worth $80.21.

Listings sell for $80.21 on average, from $19.51 to $126.78. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $80.21 that is $0 to $8K a year per listing.

Average price
$80.21inside the $15 to $100 sweet spot
Price range
$19.51–$126.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #673 within Floor Mats & Cargo Liners. It carries 6,051 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
79%
Out of stock, average day
9.0%
Average rank
#673in Floor Mats & Cargo Liners
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
6,051per listing
Listings tracked
24

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top Ford Edge Floor Mats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 flat

Sellers

47

Top-5 brand share

60%

Top 20: 96%

Top-5 click share

53%

Top 20: 94%

Open market

40%

  • Brand 126%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Ford Edge Floor Mats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Dec · busiest ÷ quietest = 1.6×

Search terms

Top Ford Edge Floor Mats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ford edge floor mats12K/yr
  • 2024 ford edge floor mats5K/yr
  • 2022 ford edge floor mats4K/yr

Reviews and returns

What reviews say buyers love and hate about Ford Edge Floor Mats

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Size-Overall”
31%of negative reviews mention “Size-Overall”
4.5%of orders come back
“Do not fit”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Ford Edge Floor Mats questions

Answered from the same tracked data.