Fog Lights

Shoppers searched for this 3.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -33.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months

3.4M

Growth, 90 days vs prior 90

-33.9%

Conversion, latest week

1.8%

Market size, estimated

$1.5Ma year

Peak month

November1.7× the quietest month

Top search term

fog lights1.3M searches a year

Listings sell for $23.97 on average, from $8.60 to $74.80. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At $23.97 that is $18K to $24K a year per listing.

Average price

$23.97inside the $15 to $100 sweet spot

Price range

$8.60–$74.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

750–1,000

Revenue per listing a year

$18K–$24K

Returns

5.4%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #52 within Lights, Bulbs & Indicators. It carries 9,185 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

0.9%

Average rank

#52in Lights, Bulbs & Indicators

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

9,185per listing

Listings tracked

77

9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

8Amazon's first-year sales bar

Average brand age

46 months