Floor Mats

Shoppers searched for this 24.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12.3M a year.

Searches, last 12 months

24.0M

Growth, 90 days vs prior 90

-14.6%

Conversion, latest week

1.6%

Market size, estimated

$12.3Ma year

Peak month

December1.8× the quietest month

Top search term

door mat3.1M searches a year

Listings sell for $31.49 on average, from $7.58 to $237.12. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 4,000 to 5,000 of them. At $31.49 that is $126K to $157K a year per listing.

Average price

$31.49inside the $15 to $100 sweet spot

Price range

$7.58–$237.12

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

4,000–5,000

Revenue per listing a year

$126K–$157K

Returns

3.0%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #51 within Floor Mats & Cargo Liners. It carries 9,617 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

99%

Out of stock, average day

0.3%

Average rank

#51in Floor Mats & Cargo Liners

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

9,617per listing

Listings tracked

90

10 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

10Amazon's first-year sales bar

Average brand age

39 months