Firefighter Lights

Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months

200K

Growth, 90 days vs prior 90

-18.4%

Conversion, latest week

0.6%

Market size, estimated

$60Ka year

Peak month

November1.3× the quietest month

Top search term

red and white emergency lights for vehicles16K searches a year

Listings sell for $49.64 on average, from $9.88 to $265.69. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $49.64 that is $0 to $5K a year per listing.

Average price

$49.64inside the $15 to $100 sweet spot

Price range

$9.88–$265.69

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

3.1%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #435 within Lights, Bulbs & Indicators. It carries 786 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

4.5%

Average rank

#435in Lights, Bulbs & Indicators

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

786per listing

Listings tracked

62

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

47 months