Is fender flares profitable to sell on Amazon United States?

The niche generates $637K/yr across 134 tracked products. 7 of 17 products launched in the last 360 days are still selling. 90-day search growth is -14.3%. Flapen's verdict: Worth a look (56/100).

How competitive is the fender flares niche?

55 brands and 99 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 49% of demand.

What do buyers complain about in fender flares?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Assembly/Installation. The return rate is 4.2%.

When does demand for fender flares peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the fender flares niche?

Listings span $8.28–$577.88; the average listing price is $131.97 (sweet spot $15–$100). The average incumbent carries 388 reviews — the moat a new listing must climb.

fender flares

Worth a look

Shows a fragmented shelf (top 5 take 21% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Great21%

top-5 click share — an open shelf

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Brand share

Great49%

top-5 brand share — no brand owns this niche

Review moat

Great388.12

avg incumbent reviews — the moat a new listing must climb

Market size

Good$637K

$637K/yr · 929K searches

Avg price

Good$131.97

avg listing price — sweet spot $15–$100

Returns

Okay4.2%

return rate — above 5% kills the launch gate

Growth

Bad-14.3%

90-day search growth — must beat 0% to launch

Price range

Bad$8.28–$577.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United States niche tracking, fender flares is a $637K/yr Amazon United States market (929K searches/yr). The top 5 brands hold 49% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

fender flares market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $660K–$792K; units × avg price
Conversion rate: 0.5%
Avg BSR: #461
Page quality: 0%
Prime: 63%
Sponsored: 69%
Out of stock: 6.4%
Avg brand age: 47 months
Avg seller age: 175 days

Competition & brand share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

55 rising

Sellers

Top-5 brand share

49%

Top 20: 82%

Top-5 click share

21%

Top 20: 46%

Open market

48%

Tyger Auto23%
G-PLUS9%
EZ Lip8%
HYPER GLORY5%
Rough Country4%
SPEC-D TUNING3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top fender flares search terms

fender flares595K/yr -15.7%0.3% conv.
bushwacker fender flares43K/yr +0.3%0.1% conv.
fender flares for chevy silverado40K/yr -12.0%1.1% conv.
guardabarros para auto59K/yr -51.4%0.1% conv.
fender trim30K/yr -7.8%0.4% conv.
fender flare31K/yr -9.4%0.3% conv.
automotive fender flares17K/yr +20.8%0.2% conv.
wheel well trim14K/yr +12.5%0.5% conv.
truck fender flares15K/yr +12.7%0.4% conv.
guardafangos para carros17K/yr -27.2%0.3% conv.

All search terms

Top fender flares products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tyger Auto Fender Flare Compatible with 2007-2013 Chevy Silverado 1500 2500 3500HD (Not Fit 07 Classic) 6.5 & 8 Bed Fine-Textured Black Paintable Factory Style 4pc | TG-FF6C4288

Tyger Auto$113.934.4★1,066 rev

EZ Flares XL - Fender Flares PRO Original EZ Lip Offroad Universal Flexible Foam Rubber 2-Inch Fender Extension

EZ Lip$62.483.8★1,272 rev

Tyger Auto Fender Flare Compatible with 1999-2006 Chevy Silverado GMC Sierra 1500 2500 3500HD; 2007 Classic Fleetside Fine-Textured Black Paintable Factory Style 4pc | TG-FF6C4218

Tyger Auto$85.484.6★1,648 rev

Tyger Auto TG-FF6C4298 for 2007-2013 Chevy Silverado 1500 5.8 Short Bed (NOT for Sierra) | Excl. 2007 Classic models | Paintable Fine-Textured Matte Black Factory Style Fender Flare Set 4 Piece

Tyger Auto$97.344.4★1,066 rev

EZ Flares - Universal Offroad Flexible Foam Rubber Fender Flares 1-inch Extension

EZ Lip$42.264.0★1,520 rev

Newest

by launch date

HYPER GLORY Universal Fender Flares Unpainted Black PU Polyurethane Fender Flares Protector Mud Guards 4PC

HYPER GLORY$47.832 rev

8mo ago

HYPER GLORY Universal Fender Flares Black Polypropylene Fender Flares Protector Mud Guards 2PCS

HYPER GLORY$35.403 rev

10mo ago

DOTCOM Fender Flares Compatible with 2007-2013 GMC Sierra 1500 All Beds Wheel Arch Cover Trim Black Paintable Matte Pocket Smooth Riveted Style 4PCS

DOTCOM$90.7037 rev

1y ago

33FT Mudguard Flares Rubber Edge Trim EPDM Rubber Seal Strip with Self Adhesive for Car Wheel Wells Universal Rubber Gasket Strip Automotive Weather Stripping for Car Truck

SSNNUU$15.3840 rev

2y ago

G-PLUS Fender Flares Wheel Cover Front and Rear 4pcs Compatible with Ford F150 2009-2014 Styleside 67.0/78.8/97.4 Bed Only (NOT Fit Platinum & Raptor models) Pocket Rivet Style Textured Black

G-PLUS$100.45232 rev

2y ago

What buyers say about fender flares

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall26%

“Excellent fit”

Quality-Overall13%

“This product offers premium quality”

Assembly/Installation13%

“Not too hard to install”

Value For Money8%

“Good for the money”

Advertised Vs Actual Product5%

“Better than expected”

Adhesion/Stickiness4%

“Adhesive is strong”

Ease Of Use4%

“Easy to Use”

Rusts/Corrodes2%

“it is rust resistant”

Material Quality2%

“High quality material”

Durability2%

“They seem durable”

What buyers complain about

Size-Overall24%

“Too short”

Quality-Overall8%

“Bad quality”

Assembly/Installation6%

“Look good/pain to install”

Rusts/Corrodes6%

“Rust”

Adhesion/Stickiness5%

“Poor adhesion”

Compatibility-Overall3%

“Doesn't fit 2000 Chevy trucks”

Advertised Vs Actual Product3%

“Not as shown”

Instructions/User Manual/Troubleshooting3%

“Instructions were somewhat lacking”

Durability2%

“guess what just started falling off for some reason”

Value For Money2%

“Cheap”

Top return reasons

Size-Overall47%

Compatibility-Overall8%

Advertised Vs Actual Product6%

Width5%

Adhesion/Stickiness4%

Defective Material/Parts3%

Functionality-Overall3%

Material Quality3%

Quality-Overall2%

Mounting2%

Common questions

Is fender flares profitable to sell on Amazon United States?: The niche generates $637K/yr across 134 tracked products. 7 of 17 products launched in the last 360 days are still selling. 90-day search growth is -14.3%. Flapen's verdict: Worth a look (56/100).
How competitive is the fender flares niche?: 55 brands and 99 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 49% of demand.
What do buyers complain about in fender flares?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Assembly/Installation. The return rate is 4.2%.
When does demand for fender flares peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the fender flares niche?: Listings span $8.28–$577.88; the average listing price is $131.97 (sweet spot $15–$100). The average incumbent carries 388 reviews — the moat a new listing must climb.