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Fass Fuel Filters

Maybe

An estimated 0.6% of orders come back. But demand is soft, at -9.8% this quarter, so Fass Fuel Filters is a Maybe.

Flapen Score
52
52 / 100
Top 35% of 7,287 Automotive niches · +3 vs the category median of 49
Market size
$440K/yr102K searches / yr
90-day growth
-9.8%search demand this quarter
Competition
77%top-5 click share · 9 brands · 42 sellers

Flapen Score

Fass Fuel Filters against its category

The dotted line is the Automotive average. Past it, Fass Fuel Filters is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fass Fuel Filters market on Amazon at a glance

Shoppers on Amazon United States searched for Fass Fuel Filters 102K times last year and spent an estimated $440K. The top 5 brands take 90% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $440K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
-9.8%
Conversion, latest week
8.6%
Market size, estimated
$440Ka year
Peak month
November1.4× the quietest month
Top search term
fass fuel filters68K searches a year

02 · Price

A sale here is worth $49.76.

Listings sell for $49.76 on average, from $17.87 to $99.72. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $49.76 that is $25K to $37K a year per listing.

Average price
$49.76inside the $15 to $100 sweet spot
Price range
$17.87–$99.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$25K–$37K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #824 within Filters. It carries 280 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
57%
Out of stock, average day
12.4%
Average rank
#824in Filters
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
280per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Fass Fuel Filters products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

42

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

6%

  • Brand 163%
  • Brand 210%
  • Brand 310%
  • Brand 44%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (3 brands, 6%)

Demand

Fass Fuel Filters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Fass Fuel Filters search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fass fuel filters68K/yr
  • fass21K/yr
  • fass fuel filters xws3002 pf30019K/yr
  • fass filters5K/yr

Reviews and returns

What reviews say buyers love and hate about Fass Fuel Filters

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Filtration”
32%of negative reviews mention “Filtration”
0.6%of orders come back
“do not buy these filters”
A buyer, on “Filtration”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Fass Fuel Filters questions

Answered from the same tracked data.