fan shroud
Worth a lookShows a thin review moat (55 avg reviews), but weak search conversion (0.8%) keeps it on the watch list.
Review moat
Incredible54.98avg incumbent reviews — the moat a new listing must climb
Avg price
Great$77.22avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.5%return rate — above 5% kills the launch gate
Growth
Okay+13.3%90-day search growth — must beat 0% to launch
Price range
Okay$20.23–$247.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$57K$57K/yr · 97K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, fan shroud is a $57K/yr Amazon United States market (97K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Aug. Verdict: Worth a look — 54/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
fan shroud market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $77K–$97K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #900
- Page quality
- 0%
- Prime
- 45%
- Sponsored
- 51%
- Out of stock
- 6.5%
- Avg brand age
- 63 months
- Avg seller age
- 189 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
25 falling
Sellers
107
Top-5 brand share
57%
Top 20: 98%
Top-5 click share
36%
Top 20: 74%
Open market
37%
- Spectre14%
- HECASA14%
- Speedway Motors11%
- Dorman11%
- Garage-Pro7%
- NewYall6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.3% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.8×
Top fan shroud search terms
- fan shroud49K/yr
- radiator fan shroud18K/yr
- fan shroud radiator13K/yr
- radiator shroud12K/yr
- automotive fan shrouds4K/yr
Top fan shroud products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Spectre Performance 4348 3 Chrome Fan Shroud
Spectre$47.674.3★354 rev
HECASA Fan Shroud Compatible with 1988-1999 Chevy Chevrolet GMC Sierra C/K 1500 2500 3500 Series Replacement for 15739589 GM3110116 15696691 GM3110117 Front Upper & Lower Radiator Fan Shroud Black
HECASA$56.864.3★51 rev
NewYall Radiator Cooling Single Fan Shroud for Jeep Cherokee 1987-2001 Comanche 1986-1992 Wagoneer 1987-1990
NewYall$34.224.5★100 rev
KUAFU Radiator Cooling Fan Shroud Compatible with 1987-2001 Jeep Cherokee Replaces CH3110104 52027501AB 52027501AC Black PP Plastic
KUAFU$20.234.4★230 rev
Dorman 620-986 Engine Cooling Fan Shroud Compatible with Select Dodge/Ram Models
Dorman$125.764.9★26 rev
Newest
by launch date
Fan Shroud - Compatible with 1992-1996 Ford F150 4.9L (with Manual Transmission)
Marketplace Auto Parts$34.229 rev
KUAFU Radiator Cooling Fan Shroud Compatible with 1987-2001 Jeep Cherokee Replaces CH3110104 52027501AB 52027501AC Black PP Plastic
KUAFU$20.23230 rev
HECASA Radiator Cooling Fan Shroud Compatible with 1987-2001 Jeep Cherokee Wagoneer Replacement for CH3110104 52027501AB 52027501AC PP Plastic Black
HECASA$24.4231 rev
HECASA Radiator Cooling Fan Shroud Compatible with 2009-2014 Dodge Ram 1500 2010-2018 Dodge Ram 2500 3500 Replacement for 52126427AB CH3110130 PP Plastic Black
HECASA$96.7836 rev
HECASA Fan Shroud Compatible with 1988-1999 Chevy Chevrolet GMC Sierra C/K 1500 2500 3500 Series Replacement for 15739589 GM3110116 15696691 GM3110117 Front Upper & Lower Radiator Fan Shroud Black
HECASA$56.8651 rev
Trending
90-day click momentum
31 Radiator Universal Aluminum Fan Shroud Kit Adjustable 15-20 Collar Lightweight Aircraft Aluminum 19 x 26 x 2-5/8 Belt-Driven Ready
Speedway Motors$93.804.4★
Speedway Motors Aluminum Fan Shroud Kit Adjustable Collar Accommodates 15-20 Fan Diameters For Muscle Cars and Hotrod Radiators Measures 19.5 x 18.5 Tall and 2-5/8 Thick
Speedway Motors$83.404.3★
Genuine Ford 3C3Z-8146-AJ Radiator Fan Shroud
Ford$247.553.8★
Speedway Motors Universal Black Steel Fan Shroud 3 Inch Depth Flexible Design Fits Most Radiator Mounted Fans Includes Mounting Bolt Kit 20 Inch Diameter
Speedway Motors$39.734.2★
Spectre Performance 4358 5 Chrome Fan Shroud
Spectre$57.684.4★
What buyers say about fan shroud
What buyers praise and complain about, mined from review topics.What buyers love
“Fit like oem lined up properly”
“great quality and parts and hardware supplied were great”
“your setup might function as intended there”
“it works perfect”
“Good value for the money”
“Bolts up good”
“Good plastic fan shroud”
“Cooling fan”
“looks cool and helps keep the temp down a bit”
“Not thin junk”
What buyers complain about
“Didnt fit”
“Garbage extreme, not recommended”
“the method of mounting it I didn't like”
“Didn't work on my 1998 Silverado extended cab as advertised”
“NOT flat will not set against radiator”
“broke in couple of days after installing”
“There is no useful wiring diagram beyond the confusing image on the product page”
“50$ is to much for this item”
“Was alot of work to fabricate”
“Cheap plastic junk”
Top return reasons
Common questions
- Is fan shroud profitable to sell on Amazon United States?
- The niche generates $57K/yr across 55 tracked products. 90-day search growth is +13.3%. Flapen's verdict: Worth a look (54/100).
- How competitive is the fan shroud niche?
- 25 brands and 107 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in fan shroud?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Mounting. The return rate is 2.5%.
- When does demand for fan shroud peak?
- Demand peaks in Aug; the busiest month runs 1.8× the quietest.
- What does it cost to enter the fan shroud niche?
- Listings span $20.23–$247.55; the average listing price is $77.22 (sweet spot $15–$100). The average incumbent carries 55 reviews — the moat a new listing must climb.