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Fan Clutch

Maybe

The average product has only 101 reviews. But an estimated 6.0% of orders come back, so Fan Clutch is a Maybe.

Flapen Score
60
60 / 100
Top 9% of 7,287 Automotive niches · +11 vs the category median of 49
Market size
$314K/yr223K searches / yr
90-day growth
+23.8%search demand this quarter
Competition
29%top-5 click share · 31 brands · 66 sellers

Flapen Score

Fan Clutch against its category

The dotted line is the Automotive average. Past it, Fan Clutch is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fan Clutch market on Amazon at a glance

Shoppers on Amazon United States searched for Fan Clutch 223K times last year and spent an estimated $314K. The top 5 brands take 66% of clicks. Demand peaks in Jul–Aug. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $314K a year.

Searches, last 12 months
223K
Growth, 90 days vs prior 90
+23.8%
Conversion, latest week
2.5%
Market size, estimated
$314Ka year
Peak month
July2.1× the quietest month
Top search term
fan clutch166K searches a year

02 · Price

A sale here is worth $55.57.

Listings sell for $55.57 on average, from $29.54 to $194.50. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $55.57 that is $6K to $14K a year per listing.

Average price
$55.57inside the $15 to $100 sweet spot
Price range
$29.54–$194.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$6K–$14K
Returns
6.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #165 within Engine Cooling & Climate Control. It carries 101 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
98%
Out of stock, average day
4.8%
Average rank
#165in Engine Cooling & Climate Control
Average rating
4.20 starsAmazon United States average 4.42 stars
Average reviews
101per listing
Listings tracked
85

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Fan Clutch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

31 rising

Sellers

66

Top-5 brand share

66%

Top 20: 93%

Top-5 click share

29%

Top 20: 55%

Open market

30%

  • Brand 122%
  • Brand 219%
  • Brand 310%
  • Brand 48%
  • Brand 58%
  • Brand 64%

Demand

Fan Clutch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.1×

Search terms

Top Fan Clutch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fan clutch166K/yr
  • clutch fan35K/yr
  • automotive replacement engine fan clutches5K/yr
  • radiator fan clutch6K/yr
  • cooling fan clutch5K/yr
  • fan clutch assembly5K/yr

Reviews and returns

What reviews say buyers love and hate about Fan Clutch

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
26%of negative reviews mention “Noise Level”
6.0%of orders come back
“Too loud”
A buyer, on “Noise Level”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Fan Clutch questions

Answered from the same tracked data.