Is fairlead license plate mount profitable to sell on Amazon United States?

The niche generates $44K/yr across 30 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -11.6%. Flapen's verdict: Skip it (48/100).

How competitive is the fairlead license plate mount niche?

22 brands and 64 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in fairlead license plate mount?

Top complaints mined from reviews: Mounting, Compatibility-Overall, Mechanism Issues. The return rate is 5.2% — above our launch gate.

When does demand for fairlead license plate mount peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the fairlead license plate mount niche?

Listings span $15.66–$111.36; the average listing price is $34.53 (sweet spot $15–$100). The average incumbent carries 197 reviews — the moat a new listing must climb.

fairlead license plate mount

Skip it

A small market ($44K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$34.53

avg listing price — sweet spot $15–$100

Review moat

Great197.2

avg incumbent reviews — the moat a new listing must climb

Price range

Great$15.66–$111.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great59%

top-5 brand share — no brand owns this niche

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Bad5.2%

return rate — above 5% kills the launch gate

Growth

Bad-11.6%

90-day search growth — must beat 0% to launch

Market size

Bad$44K

$44K/yr · 25K searches

Signals High Returns

According to Flapen's Amazon United States niche tracking, fairlead license plate mount is a $44K/yr Amazon United States market (25K searches/yr). The top 5 brands hold 59% of demand. Verdict: Skip it — 48/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

fairlead license plate mount market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $35K–$43K; units × avg price
Conversion rate: 5.1%
Avg BSR: #2,093
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 8.5%
Avg brand age: 50 months
Avg seller age: 196 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 rising

Sellers

Top-5 brand share

59%

Top 20: 98%

Top-5 click share

46%

Top 20: 87%

Open market

36%

JOYTUTUS21%
Rough Country14%
HOZHEM10%
ZORASEN7%
Generic6%
YZONA5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top fairlead license plate mount search terms

winch license plate mount11K/yr -8.6%4.0% conv.
fairlead license plate mount8K/yr -15.0%4.5% conv.
hawse fairlead license plate mount3K/yr -3.0%5.8% conv.
winch license plate holder3K/yr -21.2%2.9% conv.

All search terms

Top fairlead license plate mount products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

JOYTUTUS Universal Flip-Up License Plate Mount for 10 Hawse Fairlead License Plate Holder Compatible with Pickup Truck Off-Road Car RV Bumper Winch Hawse Fairlead Front License Plate Bracket

JOYTUTUS$27.074.6★371 rev

Flip-Up Front License Plate Mount for 10 Hawse Fairlead Heavy-Duty Winch Plate Bracket Compatible with Jeep Wrangler Pickup Trucks Suvs & Off-Road VehiclesNot Fit with Roller and 2024+ Wrangler

HOZHEM$26.134.7★30 rev

Rough Country Winch Fairlead License Plate Mount| Roller Fairlead - RS139 Black

Rough Country$19.734.6★84 rev

Rough Country Winch Fairlead License Plate Mount| Hawse Fairlead - RS138 Black

Rough Country$19.694.5★237 rev

ZORASEN License Plate Mount Bracket for Winch Roller Fairlead

ZORASEN$40.984.5★40 rev

Newest

by launch date

Trainexalign FILP-Up License Plate Holder Off-Road License Plate Frame Mount No Drill Heavy Duty Steel for Winch

TraiNexalign$19.5510 rev

2mo ago

Flip-Up Front License Plate Mount for 10 Hawse Fairlead Heavy-Duty Winch Plate Bracket Compatible with Jeep Wrangler Pickup Trucks Suvs & Off-Road VehiclesNot Fit with Roller and 2024+ Wrangler

HOZHEM$26.1330 rev

4mo ago

Flip-Up Front License Plate Mount for 10 Hawse Fairlead Heavy-Duty Winch Plate Bracket Compatible with Pickup Trucks SUVs RVs & Off-Road Vehicles

ZCCHESONG$26.1510 rev

7mo ago

IRENPORU Universal Flip-Up License Plate Mount for 10 Hawse Fairlead Front License Plate Mount Bracket Compatible with Pickup Truck Off-Road Car RV Bumper Fairlead Winch License Plate Mount

IRENPORU$20.8919 rev

8mo ago

PRYNTO Hawse Fairlead License Plate Mount 10 Inch Winch Mounting Bracket Black Aluminum

PRYNTO$35.7934 rev

1y ago

What buyers say about fairlead license plate mount

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Great build quality”

Assembly/Installation16%

“Literally took only 10 minutes to install”

Size-Overall12%

“Fit good”

Mounting10%

“Mount goes on easily and looks nice”

Value For Money8%

“value for its price”

Efficiency5%

“The flip up feature works smoothly”

Design-Overall5%

“The design itself is clever”

Ease Of Use4%

“Easy peasy”

Strength3%

“good solid build”

Advertised Vs Actual Product3%

“Works as advertised”

What buyers complain about

Mounting18%

“License plate mount that can't mount a plate is pretty much useless”

Compatibility-Overall10%

“Doesn't fit 2024 Wrangler factory winch”

Mechanism Issues6%

“The bolt to lift the license plate sometimes comes loose”

Strength6%

“the metal was so fragile that it just ripped”

Size-Overall5%

“Did Not fit my jeep winch at all”

Durability4%

“It broke”

Functionality-Overall4%

“Didn't work right”

Flexibility4%

“Flush doesnt bend nice”

Ease Of Use4%

“Won't stay in upright position if tighten real tight can't get it to open”

Rusts/Corrodes4%

“it's so rusty that it needs replaced”

Top return reasons

Size-Overall29%

Mounting28%

Compatibility-Overall17%

Windshield Issues5%

Functionality-Overall3%

Mechanism Issues3%

Defective Material/Parts3%

Assembly/Installation2%

Advertised Vs Actual Product2%

Width1%

Common questions

Is fairlead license plate mount profitable to sell on Amazon United States?: The niche generates $44K/yr across 30 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -11.6%. Flapen's verdict: Skip it (48/100).
How competitive is the fairlead license plate mount niche?: 22 brands and 64 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in fairlead license plate mount?: Top complaints mined from reviews: Mounting, Compatibility-Overall, Mechanism Issues. The return rate is 5.2% — above our launch gate.
When does demand for fairlead license plate mount peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the fairlead license plate mount niche?: Listings span $15.66–$111.36; the average listing price is $34.53 (sweet spot $15–$100). The average incumbent carries 197 reviews — the moat a new listing must climb.