f150 floor mats
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Avg price
Good$103.50avg listing price — sweet spot $15–$100
Market size
Good$667K$667K/yr · 235K searches
Brand share
Good75%top-5 brand share — brands hold most of the demand
Returns
Okay3.5%return rate — above 5% kills the launch gate
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Price range
Okay$31.60–$222.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,287.71avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, f150 floor mats is a $667K/yr Amazon United States market (235K searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 41/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
f150 floor mats market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $621K–$828K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #168
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 100%
- Out of stock
- 6.3%
- Avg brand age
- 34 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
46
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
62%
Top 20: 95%
Open market
20%
- Husky Liners25%
- LASFIT19%
- KARPAL12%
- 3W11%
- YITAMOTOR7%
- Smart Choice5%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -1.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top f150 floor mats search terms
- f150 floor mats73K/yr
- ford f150 floor mats37K/yr
- 2026 f150 floor mats5K/yr
- husky liners all-weather floor mats3K/yr
- 2023 f150 floor mats9K/yr
- 2026 ford f150 floor mats4K/yr
- 2025 f150 floor mats17K/yr
- truck floor mats ford f1508K/yr
- f150 floor mats supercrew9K/yr
- 2018 ford f150 floor mats8K/yr
Top f150 floor mats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Husky Liners Weatherbeater Floor Mats | Fits 2015-2026 Ford F-150 2022-2026 Lightning SuperCrew (Crew Cab) w/Carpet & w/Out Fold Flat Storage | Front & 2nd Row 3-pc Black - 94041
Husky Liners$130.344.8★18,675 rev
LASFIT Floor Mats for Ford F-150 2015-2026 | F150 Lightning 2022-2025 SuperCrew (Rear w/o Fold Flat Storage) Carpet Floor All Weather Protector TPE Truck Liners- 1st & 2nd Row 3pcs Black
LASFIT$130.574.7★2,506 rev
KARPAL Floor Mats for 2015-2025 2026 Ford F-150 SuperCrew (Includes 2022-2026 Lightning) Custom Fit TPE All Weather Ford F150 Accessories 1st & 2nd Row Floor Liner
KARPAL$66.414.7★1,281 rev
3W Floor Mats for Ford F-150 2015-2025 2026 & F150 Lightning 2022-2025 SuperCrew (w/o Fold Flat Storage) TPE All Weather Custom Fit Front & Rear 3PCS | Heavy Duty Easy Clean - Black
3W$119.634.8★1,226 rev
YITAMOTOR Floor Mats Fit for Ford F-150 2015-2026 & F150 Lightning 2022-2026 SuperCrew (Rear w/o U-Seat Flat Storage) TPE All Weather Truck mats 1st & 2nd Row
YITAMOTOR$90.394.6★1,900 rev
Newest
by launch date
Smart Choice Car Floor Mats Custom fit for 2015-2026 Ford F-150 - Made in USA - Black - Full Set 1st & 2nd Row
Smart Choice$116.3919 rev
OEDRO Floor Mats Fit for 2015-2026 Ford F150 and 2022-2026 F-150 Lightning SuperCrew Cab w/o Fold Flat Storage TPE Precision Fit F150 Accessories Car Mats All-Weather Protection Liner
OEDRO$118.142,144 rev
OEMats Premium Color TPE Floor Mats for Ford F-150 2015-2026 | Titan Gray Wing Design| F150 Lightning 2022-2025 SuperCrew (Rear w/o Fold Flat Storage) | Heavy Duty Car Carpet All-Weather Protection
OEMATS$131.7354 rev
All Weather Car Floor Mats for Ford F150/F-150 2015-2025 SuperCrew Cab (Includes 22-24 Lightning Models) TPE Rubber Floor Liners Anti-Slip Full Set Automotive Mats for 2025 Ford F-150 Accessories
Aroppca$82.71441 rev
LUMWAY Floor Mats for 2015-2025 2026 Ford F-150 & 2022-2026 F150 Lightning SuperCrew (Rear Without Fold Flat Storage) Carpet Floor TPE All Weather Durable Mats for Ford F150
LUMWAY$64.17204 rev
Trending
90-day click momentumSmart Choice Car Floor Mats Custom fit for 2015-2026 Ford F-150 - Made in USA - Black - Full Set 1st & 2nd Row
Smart Choice$116.395.0★
OEDRO Floor Mats Fit for 2015-2026 Ford F150 and 2022-2026 F-150 Lightning SuperCrew Cab w/o Fold Flat Storage TPE Precision Fit F150 Accessories Car Mats All-Weather Protection Liner
OEDRO$118.144.6★
OEMats Premium Color TPE Floor Mats for Ford F-150 2015-2026 | Titan Gray Wing Design| F150 Lightning 2022-2025 SuperCrew (Rear w/o Fold Flat Storage) | Heavy Duty Car Carpet All-Weather Protection
OEMATS$131.734.8★
Cartist Floor Mats Custom Fit for Ford F150 Supercrew 2015-2026 (Include Lightning)(Only Fit Rear Bench Seat w/Under Seat Storage) Heavy Duty Car Mats for F-150 Accessories
CARTIST$73.574.7★
CAR PASS Heavy Rubber Car Floor Mats Deep Waterproof Car Mats All Weather Universal Trim-to Fit Automotive Floor Mats for Car SUV Truck Van Durable Floor Liners Solid Black
CAR PASS$31.604.3★
What buyers say about f150 floor mats
What buyers praise and complain about, mined from review topics.What buyers love
“Fits exactly as it should”
“These mats are very high quality”
“Can't beat the price”
“The material feels durable”
“are easy to clean up”
“As advertised”
“Easy install”
“The material feels durable”
“I was very pleased with the thickness of the matts”
“nice design”
What buyers complain about
“Wrong fit”
“Not for CRV 2026”
“But not as good as what I expected”
“A little disappointed in the thickness of the mats”
“will not flatten”
“They may be cheap”
“these are flimsy in comparison”
“I did have to lay them out for a couple of days in my garage when I 1st received them because of the new rubber smell”
“Would not fit without taking the scissors to it which I didn't want to do after description saying it would fit”
“These are not heavy, very flimsy and it does not cover much, they do not stay in place either”
Top return reasons
Common questions
- Is f150 floor mats profitable to sell on Amazon United States?
- The niche generates $667K/yr across 24 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.0%. Flapen's verdict: Skip it (41/100).
- How competitive is the f150 floor mats niche?
- 16 brands and 46 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in f150 floor mats?
- Top complaints mined from reviews: Size-Overall, Compatibility-Overall, Quality-Overall. The return rate is 3.5%.
- When does demand for f150 floor mats peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the f150 floor mats niche?
- Listings span $31.60–$222.11; the average listing price is $103.50 (sweet spot $15–$100). The average incumbent carries 3,288 reviews — the moat a new listing must climb.