Is f150 bed mat profitable to sell on Amazon United States?

The niche generates $330K/yr across 33 tracked products. 10 of 15 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Skip it (49/100).

How competitive is the f150 bed mat niche?

26 brands and 59 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in f150 bed mat?

Top complaints mined from reviews: Size-Overall, Flatness, Quality-Overall. The return rate is 3.8%.

When does demand for f150 bed mat peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the f150 bed mat niche?

Listings span $57.39–$291.58; the average listing price is $110.41 (sweet spot $15–$100). The average incumbent carries 658 reviews — the moat a new listing must climb.

f150 bed mat

Skip it

Prices mostly outside the sweet spot ($57.39–$291.58) — this niche doesn't clear our bar today.

Brand share

Great57%

top-5 brand share — no brand owns this niche

Avg price

Good$110.41

avg listing price — sweet spot $15–$100

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Review moat

Good658.03

avg incumbent reviews — the moat a new listing must climb

Market size

Good$330K

$330K/yr · 106K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-8.8%

90-day search growth — must beat 0% to launch

Price range

Bad$57.39–$291.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

According to Flapen's Amazon United States niche tracking, f150 bed mat is a $330K/yr Amazon United States market (106K searches/yr). The top 5 brands hold 57% of demand. Verdict: Skip it — 49/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

f150 bed mat market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $221K–$276K; units × avg price
Conversion rate: 2.8%
Avg BSR: #87
Page quality: 0%
Prime: 85%
Sponsored: 94%
Out of stock: 9.2%
Avg brand age: 39 months
Avg seller age: 186 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

26 rising

Sellers

Top-5 brand share

57%

Top 20: 95%

Top-5 click share

42%

Top 20: 86%

Open market

38%

LASFIT20%
TripleAliners14%
AAGDD8%
MICHELIN8%
Husky Liners7%
WEIZE5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top f150 bed mat search terms

f150 bed mat34K/yr -8.3%2.1% conv.
ford f150 bed liner10K/yr +18.5%1.0% conv.
f150 bed liner12K/yr +2.1%1.1% conv.
ford f150 bed mat7K/yr -1.8%2.6% conv.
rubber bed mat ford f1503K/yr -2.6%2.5% conv.
drop in bed liner ford f1504K/yr -1.1%0.0% conv.
f150 bed mat 5.5 ft bed4K/yr +2.4%4.0% conv.
2025 f150 bed mat8K/yr -50.7%3.2% conv.
f150 drop in bed liner3K/yr -0.2%0.2% conv.
f150 rubber bed mat4K/yr +8.3%1.8% conv.

All search terms

Top f150 bed mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TripleAliners Truck Mat Compatible with 2024-2026 Ford F150 & Lightning 5.5FT Accessories Truck Bed Mat Heavy Duty Custom Fit All Weather Protection TPE Pickup Liner

TripleAliners$109.904.6★3,143 rev

LASFIT 5.5ft Bed Mat for Ford F-150 | F150 Lightning 2026 2025 2024 67.1 Bed Box All Weather Protector TPE Truck Bed Liner Durable Easy Clean-Not Fit for Drop in Bedlienr

LASFIT$113.844.7★2,482 rev

AAGDD Truck Bed Mat for 2026 2025 2024 Ford F150 | F150 Lightning 5.5FT 67.1 Bed Box All Weather Protection TPE Heavy Duty F150 Accessories Rubber Truck Bed Liner Not Fit for Drop in Bedlienr

AAGDD$94.614.4★113 rev

Husky Liners Custom Bed Liner | Fits 2015-2026 Ford F-150 2022-2026 F-150 Lightning 57 Bed (Will NOT fit w/Drop-in Bed Liners) | Bed Liner 1-pc Black - 16008

Husky Liners$136.714.8★1,680 rev

LASFIT 5.5ft Bed Mat for Ford F-150 2015-2023| F150 Lightning 2022 2023 67.1 Trcuk Bed Box Liner TPE All Weather Protector Durable & Easy Clean-Not Fit for Drop in Bedlienr

LASFIT$115.884.7★2,482 rev

Newest

by launch date

MICHELIN Truck Bed Mat for 2024 2025 2026 Ford F-150/F150 Lightning - 5.5 FT / 67.1 Short Bed (Not Fit for Drop in Bedliner) All-Weather Truck Bed Liner Custom Fit Durable TPE Bedliner Non-Slip

MICHELIN$125.80153 rev

5mo ago

MICHELIN Truck Bed Mat for 2015-2023 Ford F-150 / F150 Lightning 2022 2023-5.5 FT / 67.1 Short Bed All-Weather Truck Bed Liner Custom Fit Durable TPE Bedliner Non-Slip

MICHELIN$123.49153 rev

5mo ago

LASFIT Truck Bed Tailgate Mat for Ford F-150 2024-2026(5.5FT Short Bed Standard Tailgate) TPE F150 Lightning Bed Liner+Tailgate Protector Fits Bare Bed & Spray-in Liner Full Loading Area Protection

LASFIT$184.0327 rev

6mo ago

KARPAL Truck Bed Mat for 2015-2026 Ford F150 & Lightning (5.5FT Bed) TPE All Weather Truck Bed Liner Cargo Trunk Accessories Pickup Liner

KARPAL$57.3941 rev

6mo ago

AAGDD Truck Bed Mat for 2026 2025 2024 Ford F150 | F150 Lightning 5.5FT 67.1 Bed Box All Weather Protection TPE Heavy Duty F150 Accessories Rubber Truck Bed Liner Not Fit for Drop in Bedlienr

AAGDD$94.61113 rev

9mo ago

What buyers say about f150 bed mat

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall46%

“Fit like a glove”

Quality-Overall12%

“Excellent Product”

Value For Money9%

“Great value for the price”

Assembly/Installation5%

“Easy install”

Thickness3%

“Its thick and protects the truck bed well”

Durability2%

“very durable”

Advertised Vs Actual Product2%

“As advertised”

Weight Heavy2%

“This is a nice heavy matt”

Grip2%

“It's also pretty grippy”

Material Quality1%

“The TPE material is durable”

What buyers complain about

Size-Overall13%

“Doesn't fit like described”

Flatness12%

“it seems to lay flat now”

Quality-Overall10%

“Its just ok. Not well made”

Thickness9%

“is pretty thick, and heavy”

Smell8%

“Also the box reeks of cigarette smoke”

Rubber Quality3%

“Not worth the money spend a lil more on a quality rubber mat this one it stiff plastic y tailgate pieces is also the same not worth the money”

Functionality-Overall2%

“does not work”

Windshield Issues2%

“Broke their mirror off in their windshield The guy took off”

Compatibility-Overall2%

“Does not fit 2018 f 150 xlt”

Value For Money2%

“Not worth the money”

Top return reasons

Size-Overall46%

Material Quality9%

Compatibility-Overall8%

Advertised Vs Actual Product4%

Quality-Overall4%

Thin4%

Flatness4%