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F150

Maybe

The top 5 brands take only 27% of clicks. But buyers convert on only 0.5% of searches, so F150 is a Maybe.

Flapen Score
58
58 / 100
Top 14% of 7,287 Automotive niches · +9 vs the category median of 49
Market size
$1.0M/yr2.5M searches / yr
90-day growth
-6.4%search demand this quarter
Competition
15%top-5 click share · 127 brands · 224 sellers

Flapen Score

F150 against its category

The dotted line is the Automotive average. Past it, F150 is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The F150 market on Amazon at a glance

Shoppers on Amazon United States searched for F150 2.5M times last year and spent an estimated $1.0M. The top 5 brands take 27% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months
2.5M
Growth, 90 days vs prior 90
-6.4%
Conversion, latest week
0.5%
Market size, estimated
$1.0Ma year
Top search term
2018 ford f150 accessories204K searches a year

02 · Price

A sale here is worth $74.06.

Listings sell for $74.06 on average, from $4.76 to $1063.37. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At $74.06 that is $0 to $7K a year per listing.

Average price
$74.06inside the $15 to $100 sweet spot
Price range
$4.76–$1063.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #658 within Body & Trim. It carries 1,788 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
94%
Out of stock, average day
3.1%
Average rank
#658in Body & Trim
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
1,788per listing
Listings tracked
180

04 · Newcomers

18 of last year's 37 launches cleared the first-year sales bar.

37 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
37
Successful launches
18Amazon's first-year sales bar
Average brand age
35 months

Products

Top F150 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 15% of clicks. An open shelf where new products get seen.

Brands

127 falling

Sellers

224

Top-5 brand share

27%

Top 20: 55%

Top-5 click share

15%

Top 20: 37%

Open market

70%

  • Brand 18%
  • Brand 27%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

F150 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KBlack Friday '25Spike '26NovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4× · 8 of 12 months tracked

Search terms

Top F150 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 2018 ford f150 accessories204K/yr
  • f150222K/yr
  • f250 super duty accessories137K/yr
  • 2019 ford f150 accessories160K/yr
  • 2013 ford f150 accessories162K/yr
  • 2014 ford f150 accessories127K/yr
  • 2023 ford f150 accessories112K/yr
  • ford raptor accessories126K/yr
  • 2015 ford f150 accessories125K/yr
  • 2016 ford f150 accessories115K/yr

Reviews and returns

What reviews say buyers love and hate about F150

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Size-Overall”
17%of negative reviews mention “Size-Overall”
2.5%of orders come back
“Too short”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common F150 questions

Answered from the same tracked data.