Is ez pass holder profitable to sell on Amazon United States?

The niche generates $558K/yr across 22 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +7.5%. Flapen's verdict: Worth a look (52/100).

How competitive is the ez pass holder niche?

14 brands and 20 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in ez pass holder?

Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Suction. The return rate is 1.3%.

When does demand for ez pass holder peak?

Demand peaks in Jul–Aug; the busiest month runs 1.6× the quietest.

What does it cost to enter the ez pass holder niche?

Listings span $4.99–$13.01; the average listing price is $8.72 (sweet spot $15–$100). The average incumbent carries 1,616 reviews — the moat a new listing must climb.

ez pass holder

Worth a look

Shows searches that convert (10.9% search→purchase), but prices mostly outside the sweet spot ($4.99–$13.01) keeps it on the watch list.

Conversion

Great10.9%

search→purchase rate — share of searches ending in a sale

Returns

Great1.3%

return rate — above 5% kills the launch gate

Market size

Good$558K

$558K/yr · 588K searches

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,616.36

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+7.5%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad$8.72

avg listing price — sweet spot $15–$100

Price range

Bad$4.99–$13.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, ez pass holder is a $558K/yr Amazon United States market (588K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 52/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

ez pass holder market data

Units sold / yr: 60K–80K; avg 2,500–3,000/product
Revenue / yr: $523K–$698K; units × avg price
Conversion rate: 10.9%
Avg BSR: #277
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 5.3%
Avg brand age: 36 months
Avg seller age: 179 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

56%

Top 20: 98%

Open market

19%

Zeyitian24%
AUTOBOXCLUB15%
FLLIK15%
LiftRemote11%
IoT Slash8%
Amoner U8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.5% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 1.6×

Open Trend

Top ez pass holder search terms

ez pass holder299K/yr -2.6%10.8% conv.
ezpass holder for windshield93K/yr +15.0%11.3% conv.
ez pass holder for windshield57K/yr +33.5%11.3% conv.
ezpass holder25K/yr +24.2%8.2% conv.
toll pass holder13K/yr +58.8%5.5% conv.
easy pass holder for windshield15K/yr +3.3%11.9% conv.
ezpass holders14K/yr +13.5%7.7% conv.
ez pass holder for car8K/yr +16.6%7.0% conv.
transponder holder5K/yr +119.1%5.8% conv.
easy pass holder7K/yr +27.9%9.0% conv.

All search terms

Top ez pass holder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Zeyitian Ez Pass Holder Clear 1 Pack - Super Strong Suction Cups for Windshield Toll Pass Transponder Holder for EZ Pass/iPass

Zeyitian$8.644.6★2,282 rev

AutoBoxClub EZ Pass Holder for Most US States - UV Protective Easy to Install and Remove Fits All Major Toll Passes

AUTOBOXCLUB$9.904.6★8,436 rev

LiftRemote EZ Pass Holder for Windshield Toll Pass Transponder Holder for EZ Pass/iPass Ezpass Holder with Strong Suction Cups No Adhesive Easy Install and Remove

LiftRemote$8.394.5★575 rev

Amoner U EZ Pass Holder for Windshield for Most States Major Ezpass Holder for Windshield Easy to Install and Remove Ipass Sticker Mount Toll Transponder for Car

Amoner U$7.024.6★195 rev

FLLIK EZ Pass Holder & Cover with Super Strong Suction Cups for Car Windshield Ezpass Mount Holder Toll Pass Transponder iPass Holder All Black

FLLIK$11.124.4★508 rev

Newest

by launch date

EZ Pass Holder EZ Pass Holder for Windshield Transponder Holder for Car with Removable Suction Cups Toll Pass Holder for EZ Pass Mini/iPass Install without Peeling off Velcro (Clear 1Pack)

Zeyitian$5.8490 rev

6mo ago

EZ Pass Holder for Windshield: Toll Pass Tag Transponder Holder for Car Upgraded Alternative to EZPass Mounting Strip Reusable Ipass & EZ Pass Suction Cup Mount Car Travel Road Trip Essentials Gifts

Crivon$6.86120 rev

9mo ago

Amoner U EZ Pass Holder for Windshield for Most States Major Ezpass Holder for Windshield Easy to Install and Remove Ipass Sticker Mount Toll Transponder for Car

Amoner U$7.02195 rev

9mo ago

Scartink Windshield EZ Pass Holder - Super Strong Suction Cup Mount for EZ Pass iPass & Toll Pass Transponders (Clear)

Scartink$6.5049 rev

11mo ago

FLLIK EZ Pass Holder for Windshield Transponder Holder for Car Strong Suction Cups EZ Pass Holder Toll Pass Holder for EZ Pass Mini/iPass UV Protective (Clear 1Pack)

FLLIK$7.92944 rev

1y ago

What buyers say about ez pass holder

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall18%

“Nice compact size”

Quality-Overall10%

“Completely satisfied”

Ease Of Use10%

“EASY TO USE”

Efficiency10%

“It does it job”

Advertised Vs Actual Product9%

“AS ADVERTISED”

Value For Money6%

“Best price”

Adhesion/Stickiness5%

“Strong adhesive”

Assembly/Installation4%

“Easy installation”

Design-Overall4%

“Simple design that works”

Mounting3%

“Easy to mount”

What buyers complain about

Size-Overall17%

“Too small”

Adhesion/Stickiness12%

“Poor adhesive”

Suction11%

“Terrible suction”

Windshield Issues8%

“Constantly falling off the window”

Functionality-Overall8%

“0/10 functionality”

Quality-Overall6%

“Trash”

Strength5%

“Didnt hold well”

Durability3%

“which doesn't last long anyway”

Value For Money3%

“The item doesnt have any value”

Grip3%

“Bad grip quality”

Top return reasons

Size-Overall48%

Compatibility-Overall10%

Suction6%

Mounting5%

Advertised Vs Actual Product5%

Adhesion/Stickiness4%

Value For Money4%

Windshield Issues3%

Functionality-Overall3%

Defective Material/Parts3%

Common questions

Is ez pass holder profitable to sell on Amazon United States?: The niche generates $558K/yr across 22 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +7.5%. Flapen's verdict: Worth a look (52/100).
How competitive is the ez pass holder niche?: 14 brands and 20 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in ez pass holder?: Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Suction. The return rate is 1.3%.
When does demand for ez pass holder peak?: Demand peaks in Jul–Aug; the busiest month runs 1.6× the quietest.
What does it cost to enter the ez pass holder niche?: Listings span $4.99–$13.01; the average listing price is $8.72 (sweet spot $15–$100). The average incumbent carries 1,616 reviews — the moat a new listing must climb.