ethylene glycol
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$31.88avg listing price — sweet spot $15–$100
Price range
Incredible$19.34–$59.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great152.75avg incumbent reviews — the moat a new listing must climb
Growth
Good+52.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$55K$55K/yr · 12K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, ethylene glycol is a $55K/yr Amazon United States market (12K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
ethylene glycol market data
- Units sold / yr
- 3K–3K
- avg 500–750/product
- Revenue / yr
- $80K–$96K
- units × avg price
- Conversion rate
- 13.8%
- Avg BSR
- #367
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 0%
- Out of stock
- 0.0%
- Avg brand age
- 112 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
29
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- KTM52%
- Motorex42%
- Husqvarna6%
Demand
Weekly Amazon search volume, last 27 weeks — +52.6% search growth over the last 90 days.Top ethylene glycol search terms
- motorex coolant m3.07K/yr
- motorex m3.0 coolant3K/yr
- ktm coolant2K/yr
Top ethylene glycol products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KTM / Motorex Coolant M3.0 Ready to Use (1.0L) - U6920035
KTM$24.754.6★116 rev
Motorex 198463 Ready to Use M3.0 Ethylene Glycol Coolant 1 Liter
Motorex$19.344.7★372 rev
Husqvarna Motorcycles/Motorex Coolant M3.0 Ready to Use (1.0L) - U7020035
Husqvarna$24.145.0★7 rev
KTM / Motorex Coolant M3.0 Ready to Use (1.0L) 3-Pack - U6920035
KTM$59.284.6★116 rev
Newest
by launch dateKTM / Motorex Coolant M3.0 Ready to Use (1.0L) - U6920035
KTM$24.75116 rev
Husqvarna Motorcycles/Motorex Coolant M3.0 Ready to Use (1.0L) - U7020035
Husqvarna$24.147 rev
KTM / Motorex Coolant M3.0 Ready to Use (1.0L) 3-Pack - U6920035
KTM$59.28116 rev
Motorex 198463 Ready to Use M3.0 Ethylene Glycol Coolant 1 Liter
Motorex$19.34372 rev
Trending
90-day click momentumKTM / Motorex Coolant M3.0 Ready to Use (1.0L) 3-Pack - U6920035
KTM$59.284.6★
Husqvarna Motorcycles/Motorex Coolant M3.0 Ready to Use (1.0L) - U7020035
Husqvarna$24.145.0★
KTM / Motorex Coolant M3.0 Ready to Use (1.0L) - U6920035
KTM$24.754.6★
Motorex 198463 Ready to Use M3.0 Ethylene Glycol Coolant 1 Liter
Motorex$19.344.7★
What buyers say about ethylene glycol
What buyers praise and complain about, mined from review topics.What buyers love
“It does what its supposed to do”
“no leaks”
“Great product”
What buyers complain about
“Ok. Works great,though the container was leaking when it arrived”
Top return reasons
Common questions
- Is ethylene glycol profitable to sell on Amazon United States?
- The niche generates $55K/yr across 4 tracked products. 90-day search growth is +52.6%. Flapen's verdict: Skip it (48/100).
- How competitive is the ethylene glycol niche?
- 3 brands and 29 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in ethylene glycol?
- Top complaints mined from reviews: Leak-Proof. The return rate is 0.9%.
- What does it cost to enter the ethylene glycol niche?
- Listings span $19.34–$59.28; the average listing price is $31.88 (sweet spot $15–$100). The average incumbent carries 153 reviews — the moat a new listing must climb.