Is equinox ev floor mats profitable to sell on Amazon United States?

The niche generates $89K/yr across 13 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.4%. Flapen's verdict: Skip it (40/100).

How competitive is the equinox ev floor mats niche?

12 brands and 14 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in equinox ev floor mats?

Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 5.4% — above our launch gate.

What does it cost to enter the equinox ev floor mats niche?

Listings span $66.10–$177.45; the average listing price is $107.22 (sweet spot $15–$100). The average incumbent carries 861 reviews — the moat a new listing must climb.

equinox ev floor mats

Skip it

Soft demand (-14.4% this quarter) — this niche doesn't clear our bar today.

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Avg price

Good$107.22

avg listing price — sweet spot $15–$100

Review moat

Good861.23

avg incumbent reviews — the moat a new listing must climb

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$66.10–$177.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Returns

Bad5.4%

return rate — above 5% kills the launch gate

Market size

Bad$89K

$89K/yr · 10K searches

Growth

Bad-14.4%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier High Returns High Price

According to Flapen's Amazon United States niche tracking, equinox ev floor mats is a $89K/yr Amazon United States market (10K searches/yr). The top 5 brands hold 66% of demand. Verdict: Skip it — 40/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

equinox ev floor mats market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $27K–$54K; units × avg price
Conversion rate: 8.3%
Avg BSR: #796
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 21.5%
Avg brand age: 20 months
Avg seller age: 284 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

27%

LUMWAY22%
JOULARISE13%
LASFIT12%
3W11%
Powerty9%
KUST7%

Demand

Weekly Amazon search volume, last 36 weeks — -14.4% search growth over the last 90 days.

Open Trend

Top equinox ev floor mats products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LUMWAY Floor Mats for 2026 2025 2024 Chevy Equinox EV (Non Fuel) Trunk Mat with Backrest Mat and Storage Mats Door Sill Protectors All Weather Cargo Liner Back Seat Cover for Equinox EV Accessories

LUMWAY$112.934.4★174 rev

JOULARISE Floor Mats & Cargo Mat with Backrest Mat for 2024-2026 Chevy Equinox EV Door Sill Guards Trunk Lower Mat All Weather TPE Trunk Cargo Liner Car Mat Accessories for Chevrolet Equinox EV

JOULARISE$108.474.4★105 rev

LASFIT Floor Mats & Cargo Liner with Backrest Mat for Chevrolet Chevy Equinox EV (Not Fit Gasoline) 2024 2025 2026 All Weather TPE Custom Fit Floor Mats Car Mats Full Set for Chevy Equinox EV

LASFIT$149.594.7★2,994 rev

Powerty Floor Mats for 2024-2025 2026 Chevrolet Chevy Equinox EV Accessories (Non Fuel) All Weather Protection Anti-Slip and Waterproof Car Floor Liners for Equinox EV 3PCS

Powerty$70.634.6★3 rev

KUST Floor Mats for Chevy/Chevrolet Equinox EV 2024-2025 2026 (Not for Gas) All Weather Floor Liners Front Rear 2 Rows Car Mats for Equinox Accessories TPE Rubber High Edge

KUST$66.104.5★2,730 rev

Newest

by launch date

Bingoliner Floor Mats for 2024-2025 2026 Chevrolet Equinox EV Trunk Mat and Backrest Mat All Weather TPE Protector for Chevy Equinox Accessories

Bingoliner$100.10268 rev

6mo ago

T TGBROS for Chevy Equinox EV Floor Mats 2024 2025 All-Weather Full Set Custom Fit TPE Liners Back Seat Protector Cargo Liner Trunk for Chevrolet Equinox EV Accessories 4PCS

T TGBROS$74.80135 rev

10mo ago

3W Floor Mats & Seat Back Mats & Cargo Liner for Chevrolet Chevy Equinox EV (Not Fit Gasoline) 2024-2025 2026 All Weather TPE Custom Fit Full Set Car Floor Mats Black

3W$177.451,107 rev

11mo ago

3W Floor Mats & Cargo Liner Fit for 2024-2025 2026 Chevrolet Chevy Equinox EV (Non Fuel) TPE All Weather Custom Fit for Chevrolet Equinox EV (Non Fuel) Accessories Full Set Car mats Black

3W$152.101,107 rev

1y ago

KUST Floor Mats for Chevy/Chevrolet Equinox EV 2024-2025 2026 (Not for Gas) All Weather Floor Liners Front Rear 2 Rows Car Mats for Equinox Accessories TPE Rubber High Edge

KUST$66.102,730 rev

1y ago

What buyers say about equinox ev floor mats

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall43%

“Fit is great”

Quality-Overall15%

“Excellent quality”

Value For Money14%

“Worth every penny”

Advertised Vs Actual Product3%

“As advertised”

Durability2%

“feel durable”

Ease Of Cleaning2%

“And they been doing a great job of containing dirt, dust, etc”

Assembly/Installation2%

“Installation was easy”

Locally Manufactured2%

“Made in Buffalo NY”

Thickness1%

“The mats are thick and sturdy”

Material Quality1%

“Nice material”

What buyers complain about

Size-Overall22%

“they are too long”

Material Quality11%

“Cheap material”

Quality-Overall10%

“That said, there was still some construction quality faults that are not going to go away”

Thickness4%

“Little bit thin”

Ease Of Use4%

“for the people that dont understand I guess would be the easiest way to put it”

Compatibility-Overall4%

“The parts on the doors are incompatible with the 2026 model”

Grip3%

“no grip”

Shape/Style3%

“They were a little bent out of shape from shipping”

Value For Money3%

“But $300+ seems a little high”

Thin2%

“thin”

Top return reasons

Size-Overall54%

Compatibility-Overall18%

Material Quality6%

Advertised Vs Actual Product5%

Quality-Overall4%

Flatness3%

Value For Money3%

Strength2%

Product Condition1%

Assembly/Installation1%

Common questions

Is equinox ev floor mats profitable to sell on Amazon United States?: The niche generates $89K/yr across 13 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.4%. Flapen's verdict: Skip it (40/100).
How competitive is the equinox ev floor mats niche?: 12 brands and 14 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in equinox ev floor mats?: Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 5.4% — above our launch gate.
What does it cost to enter the equinox ev floor mats niche?: Listings span $66.10–$177.45; the average listing price is $107.22 (sweet spot $15–$100). The average incumbent carries 861 reviews — the moat a new listing must climb.