Is engine splash shield profitable to sell on Amazon United States?

The niche generates $180K/yr across 52 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -9.5%. Flapen's verdict: Worth a look (54/100).

How competitive is the engine splash shield niche?

35 brands and 82 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 49% of demand.

What do buyers complain about in engine splash shield?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Mounting. The return rate is 2.7%.

When does demand for engine splash shield peak?

Demand peaks in Jan–Feb–Mar–Oct–Nov; the busiest month runs 2.1× the quietest.

What does it cost to enter the engine splash shield niche?

Listings span $5.89–$156.30; the average listing price is $52.61 (sweet spot $15–$100). The average incumbent carries 553 reviews — the moat a new listing must climb.

engine splash shield

Worth a look

Shows a sweet-spot price point ($52.61 avg), but weak search conversion (1.3%) keeps it on the watch list.

Avg price

Great$52.61

avg listing price — sweet spot $15–$100

Brand share

Great49%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good552.69

avg incumbent reviews — the moat a new listing must climb

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.7%

return rate — above 5% kills the launch gate

Price range

Good$5.89–$156.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$180K

$180K/yr · 259K searches

Growth

Bad-9.5%

90-day search growth — must beat 0% to launch

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand Low Review Barrier High Price

According to Flapen's Amazon United States niche tracking, engine splash shield is a $180K/yr Amazon United States market (259K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jan–Feb–Mar–Oct–Nov. Verdict: Worth a look — 54/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

engine splash shield market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $158K–$210K; units × avg price
Conversion rate: 1.3%
Avg BSR: #330
Page quality: 0%
Prime: 73%
Sponsored: 85%
Out of stock: 3.4%
Avg brand age: 28 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

35 falling

Sellers

Top-5 brand share

49%

Top 20: 85%

Top-5 click share

41%

Top 20: 68%

Open market

47%

Meorain17%
GOOACC12%
Xongjojo9%
Dorman6%
Ryansunoro5%
Aumtoni4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.5% search growth over the last 90 days.

Peak months: Jan, Feb, Mar, Oct, Nov · busiest ÷ quietest = 2.1×

Open Trend

Top engine splash shield search terms

engine splash shield62K/yr +3.8%0.6% conv.
splash shield65K/yr -12.4%0.6% conv.
engine splash shield under cover23K/yr -21.8%0.6% conv.
front engine splash shield11K/yr +5.3%0.7% conv.
engine splash guard17K/yr -16.7%0.5% conv.
splash shield guard under car17K/yr -34.5%0.5% conv.
engine case guards11K/yr -0.1%0.3% conv.
engine cover shield12K/yr -12.3%0.2% conv.
under engine splash shield5K/yr +64.2%0.5% conv.
undercarriage shield9K/yr +28.6%0.4% conv.

All search terms

Top engine splash shield products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

14PCS Engine Splash Shield Hardware Kit Under Engine Cover Bolts & Clips for Skid Plate & Oil Pan Protection Replaces 90105-TBA-A00 90674-TY2-A01

Meorain$9.004.0★69 rev

GOOACC GRC-70 35PCS Engine Under Cover Splash Shield Guard Body Bolts Bumper Fender Liner Push Retainer Fastener Rivet Clips black

GOOACC$9.074.5★22,553 rev

Engine Splash Shield Guard Compatible with 2016-2021 Civic Engine Case Guard Under Car Shield Cover Replacement 74110-TBA-A00 90674-TY2-A01 Engine Splash Guard

Xongjojo$43.314.1★35 rev

Engine Splash Shield fit for Honda Civic 2016 2017 2018 2019 2020 2021 Aluminum Alloy Front Engine Case Guard Under Car Shield Cover Replace OEM 74110-TBA-A00 90674-TY2-A01

Ryansunoro$39.014.6★64 rev

45PCS Engine Under Cover Splash Shield Guard Body Bolts Screws Universal Style Bumper Fender Liner Push Retainer Fastener Rivet Clips with Tool Compatible with Most Brand of Vehicles (Black)

Sixzoo$9.634.1★27 rev

Newest

by launch date

Engine Splash Shield Underbody Guard Compatible with 2016-2021 Honda Civic

Zafusoko$38.475 rev

3mo ago

PHILTOP Front Lower Engine Splash Shield Under Cover Compatible with 2012-2018 Ford Focus 2.0L 2013-2018 Focus 2.0T FO1228121 AV6Z6P013A

PHILTOP$55.48267 rev

6mo ago

45PCS Engine Under Cover Splash Shield Guard Body Bolts Screws Universal Style Bumper Fender Liner Push Retainer Fastener Rivet Clips with Tool Compatible with Most Brand of Vehicles (Black)

Sixzoo$9.6327 rev

7mo ago

ALMULOO Engine Splash Shield Compatible with 2016-2023 Nissan Maxima 3.5L 2016-2018 Nissan Altima 2.5L 3.5L Replacement for 75890-9HS0A NI1228164 Plastic

ALMULOO$50.8823 rev

10mo ago

Jkorkm 74110-TBA-A00 Engine Splash Guard Under Car Shield Cover Compatible with Honda Civic 2016-2021 Replaces 74110tbaa00 Including Screws and Bolts Splash Shield Guard Under car

JkorkM$123.5725 rev

11mo ago

What buyers say about engine splash shield

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall39%

“Fit like a glove”

Quality-Overall16%

“Good quality and arrive in time”

Value For Money7%

“Good Value”

Assembly/Installation7%

“easy to assemble”

Advertised Vs Actual Product5%

“Exactly what I needed”

Material Quality3%

“The material feels durable”

Efficiency2%

“does its job effectively”

Ease Of Use2%

“and easy to use”

Durability2%

“Very durable”

Design-Overall1%

“Fit and design as described”

What buyers complain about

Size-Overall20%

“DOES NOT FIT AS SITE SAYS”

Quality-Overall9%

“Poor Quality”

Mounting8%

“The screws are worthless”

Thickness6%

“thicker material than the original”

Compatibility-Overall5%

“Does not fit 2021 Charger”

Assembly/Installation5%

“which made installation frustrating”

Material Quality4%

“This is made of the same cheap material”

Strength3%

“bit flimsy”

Defective Material/Parts3%

“I had pieces falling off my jeep”

Advertised Vs Actual Product3%

“DOES NOT FIT AS SITE SAYS”

Top return reasons

Size-Overall33%

Compatibility-Overall14%

Advertised Vs Actual Product14%

Defective Material/Parts10%

Windshield Issues7%

Mounting5%

Assembly/Installation3%

Value For Money3%

Material Quality2%

Functionality-Overall2%

Common questions

Is engine splash shield profitable to sell on Amazon United States?: The niche generates $180K/yr across 52 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -9.5%. Flapen's verdict: Worth a look (54/100).
How competitive is the engine splash shield niche?: 35 brands and 82 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 49% of demand.
What do buyers complain about in engine splash shield?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Mounting. The return rate is 2.7%.
When does demand for engine splash shield peak?: Demand peaks in Jan–Feb–Mar–Oct–Nov; the busiest month runs 2.1× the quietest.
What does it cost to enter the engine splash shield niche?: Listings span $5.89–$156.30; the average listing price is $52.61 (sweet spot $15–$100). The average incumbent carries 553 reviews — the moat a new listing must climb.