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Engine Paint

Fail

The top 5 brands take 97% of clicks, so Engine Paint is a Fail.

Flapen Score
45
45 / 100
Ranks 4,788 of 7,287 Automotive niches · −4 vs the category median of 49
Market size
$156K/yr176K searches / yr
90-day growth
+4.9%search demand this quarter
Competition
62%top-5 click share · 7 brands · 98 sellers

Flapen Score

Engine Paint against its category

The dotted line is the Automotive average. Past it, Engine Paint is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Engine Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Engine Paint 176K times last year and spent an estimated $156K. The top 5 brands take 97% of clicks. Demand peaks in Mar–Apr. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $156K a year.

Searches, last 12 months
176K
Growth, 90 days vs prior 90
+4.9%
Conversion, latest week
5.8%
Market size, estimated
$156Ka year
Peak month
April2.2× the quietest month
Top search term
engine paint65K searches a year

02 · Price

A sale here is worth $15.40.

Listings sell for $15.40 on average, from $7.21 to $46.66. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $15.40 that is $4K to $8K a year per listing.

Average price
$15.40inside the $15 to $100 sweet spot
Price range
$7.21–$46.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Paint & Paint Supplies. It carries 4,288 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#17in Paint & Paint Supplies
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
4,288per listing
Listings tracked
21

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
87 months

Products

Top Engine Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

98

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

1%

  • Brand 170%
  • Brand 210%
  • Brand 37%
  • Brand 46%
  • Brand 54%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Engine Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26DecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 2.2×

Search terms

Top Engine Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • engine paint65K/yr
  • high heat primer13K/yr
  • high temp engine paint12K/yr
  • engine enamel spray paint10K/yr
  • engine enamel9K/yr
  • engine spray paint7K/yr
  • black engine paint8K/yr
  • engine paint black6K/yr
  • high temp primer6K/yr
  • engine block paint6K/yr

Reviews and returns

What reviews say buyers love and hate about Engine Paint

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Paint Quality”
15%of negative reviews mention “Spray/Flow”
<0.1%of orders come back, a rate Amazon rounds to zero
“Sprayed poorly”
A buyer, on “Spray/Flow”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Engine Paint questions

Answered from the same tracked data.