Engine Guard
FailShoppers spend an estimated $39K a year here, so Engine Guard is a Fail.
- Flapen Score
- 45 / 100Ranks 4,788 of 7,287 Automotive niches · −4 vs the category median of 4945
- Market size
- $39K/yr76K searches / yr
- 90-day growth
- -7.4%search demand this quarter
- Competition
- 53%top-5 click share · 27 brands · 87 sellers
Flapen Score
Engine Guard against its category
The dotted line is the Automotive average. Past it, Engine Guard is stronger. Inside it, weaker.
Market
The Engine Guard market on Amazon at a glance
Shoppers on Amazon United States searched for Engine Guard 76K times last year and spent an estimated $39K. The top 5 brands take 58% of clicks. Demand peaks in Aug–Sep. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.
- Searches, last 12 months
- 76K
- Growth, 90 days vs prior 90
- -7.4%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $39Ka year
- Peak month
- August2.0× the quietest month
- Top search term
- engine guard13K searches a year
02 · Price
A sale here is worth $57.08.
Listings sell for $57.08 on average, from $4.93 to $145.06. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $57.08 that is $0 to $6K a year per listing.
- Average price
- $57.08inside the $15 to $100 sweet spot
- Price range
- $4.93–$145.06
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 2.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #531 within Grilles & Grille Guards. It carries 779 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 91%
- Out of stock, average day
- 5.0%
- Average rank
- #531in Grilles & Grille Guards
- Average rating
- 4.32 starsAmazon United States average 4.42 stars
- Average reviews
- 779per listing
- Listings tracked
- 35
04 · Newcomers
5 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 13
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Engine Guard products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
27 falling
Sellers
87
Top-5 brand share
58%
Top 20: 93%
Top-5 click share
53%
Top 20: 86%
Open market
39%
- Brand 117%
- Brand 216%
- Brand 311%
- Brand 47%
- Brand 56%
- Brand 63%
Demand
Engine Guard search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 2.0×
Search terms
Top Engine Guard search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- engine guard13K/yr
- engine case guards11K/yr
- engine cover shield12K/yr
- undercarriage shield9K/yr
- honda splash shield8K/yr
- undercarriage cover7K/yr
- lower engine cover5K/yr
- under engine cover4K/yr
- front splash shield3K/yr
- engine protector3K/yr
Reviews and returns
What reviews say buyers love and hate about Engine Guard
We read the reviews and the return reasons for every product selling here.
“Entirely too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Engine Guard questions
Answered from the same tracked data.









