Engine Block Heater

Shoppers searched for this 340K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -89.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.

Searches, last 12 months

340K

Growth, 90 days vs prior 90

-89.9%

Conversion, latest week

0.5%

Market size, estimated

$110Ka year

Peak month

January23.7× the quietest month

Top search term

engine block heater96K searches a year

Listings sell for $60.94 on average, from $12.86 to $153.79. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $60.94 that is $6K to $15K a year per listing.

Average price

$60.94inside the $15 to $100 sweet spot

Price range

$12.86–$153.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$6K–$15K

Returns

3.4%of orders · Amazon United States median 2.1%

61% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 18.2% of listings are out of stock. The average listing ranks #523 within Engines & Engine Parts. It carries 115 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

61%

Prime listings

92%

Out of stock, average day

18.2%

Average rank

#523in Engines & Engine Parts

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

115per listing

Listings tracked

49

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

0Amazon's first-year sales bar

Average brand age

37 months