emblems
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible$30.05avg listing price — sweet spot $15–$100
Review moat
Great175.32avg incumbent reviews — the moat a new listing must climb
Price range
Great$5.88–$76.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Returns
Bad6.6%return rate — above 5% kills the launch gate
Market size
Bad$55K$55K/yr · 352K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, emblems is a $55K/yr Amazon United States market (352K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 45/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
emblems market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $90K–$120K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #1,310
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 39%
- Out of stock
- 6.2%
- Avg brand age
- 34 months
- Avg seller age
- 173 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
10 falling
Sellers
60
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
38%
Top 20: 77%
Open market
4%
- Toyota69%
- Generic20%
- Annloysky4%
- HUAPX1%
- KINDZA1%
- FDAIUN1%
- Open — no brand owns it (4 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top emblems search terms
- toyota emblem64K/yr
- toyota steering wheel emblem36K/yr
- emblema de toyota32K/yr
- black toyota emblem28K/yr
- toyota emblem front grill26K/yr
- toyota emblem overlay18K/yr
- toyota steering wheel emblem overlay21K/yr
- toyota logo17K/yr
- toyota black emblem13K/yr
- toyota logo emblem13K/yr
Top emblems products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Genuine Toyota 90975-02063 Emblem
Toyota$26.704.0★223 rev
Genuine Toyota 2025 Camry Hybrid (SE Model Only) Blackout Emblem Overlay - PT948-03252-02
Toyota$72.874.8★250 rev
Toyota Genuine Radiator Grille Or Front Panel Emblem
Toyota$42.154.2★825 rev
Toyota Black Logo Emblem Overlay for 2024+ Tacoma & 2025+ 4Runner 6.5 x 5.9 inch
Toyota$46.114.9★194 rev
Genuine Toyota Accessories 75310-47010 Grille Toyota Logo Emblem
Toyota$41.654.1★617 rev
Newest
by launch date
Emblem Badge Overlay Universal Fit for FTian with Strong Adhesive FXP015 Matte Black 1Pc
Generic$13.966 rev
Emblem Badge Overlay Universal Fit for FTian with Strong Adhesive FXP018 Matte Black 1Pc
Generic$13.920 rev
Emblem Badge Overlay Universal Fit for FTian with Strong Adhesive FXP017 Matte Black 1Pc
Generic$14.030 rev
Emblem Badge Overlay Universal Fit for FTian with Strong Adhesive FXP016 Matte Black 1Pc
Generic$13.981 rev
Steeering Wheeel Emblem Overlay Universal Fit for Toyota Tacoma Tundra 4Runner Camry Rav4 Corolla Highlander 2023 and Earlier Accessories with Strong Adhesive 051319 Matte Black 1Pc
Generic$13.890 rev
Trending
90-day click momentumEmblem Badge Overlay Universal Fit for FTian with Strong Adhesive FXP014 Matte Black 1Pc
Generic$13.750.0★
Emblem Badge Overlay Universal Fit for FTian with Strong Adhesive FXP016 Matte Black 1Pc
Generic$13.981.0★
Emblem Badge Overlay Universal Fit for FTian with Strong Adhesive FXP017 Matte Black 1Pc
Generic$14.030.0★
Annloysky Black Car Keychain Premium Metal Key Ring & Black Leather Anti-Scratch Anti-Drop Compatible with Toyota Tacoma 4Runner Tundra TRD Camry Rav4 with Tri-Color Stripe Emblem
Annloysky$11.964.6★
Emblem Badge Overlay Universal Fit for FTian with Strong Adhesive FXP013 Matte Black 1Pc
Generic$13.913.0★
What buyers say about emblems
What buyers praise and complain about, mined from review topics.What buyers love
“Direct Fit”
“Genuine Toyota quality, perfect fit”
“Easy install”
“Easy Peasy”
“Product as described”
“This is a good product at a very fair price when I purchased”
“Colors”
“Product looks great when brand new”
“Perfect replacement, complete with adhesive tape”
“Stile”
What buyers complain about
“Too big”
“Trash product”
“DOES NOT FIT 6th GENERATION 4RUNNER”
“wasn't expecting it to be solid black”
“adhesive tape is tricky”
“I feel the price is a little steep”
“The nuts that they send does not fit a screw”
“Does not fit Camrys as stated in the Title”
“A bit flimsy”
“cheap plastic”
Top return reasons
Common questions
- Is emblems profitable to sell on Amazon United States?
- The niche generates $55K/yr across 41 tracked products. 1 of 14 products launched in the last 360 days are still selling. 90-day search growth is +3.7%. Flapen's verdict: Skip it (45/100).
- How competitive is the emblems niche?
- 10 brands and 60 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in emblems?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Compatibility-Overall. The return rate is 6.6% — above our launch gate.
- When does demand for emblems peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the emblems niche?
- Listings span $5.88–$76.05; the average listing price is $30.05 (sweet spot $15–$100). The average incumbent carries 175 reviews — the moat a new listing must climb.