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Elm327

Fail

The average product has 8,506 reviews to catch up to, so Elm327 is a Fail.

Flapen Score
49
49 / 100
Ranks 3,500 of 7,287 Automotive niches · on the category median
Market size
$255K/yr188K searches / yr
90-day growth
+1.9%search demand this quarter
Competition
60%top-5 click share · 17 brands · 23 sellers

Flapen Score

Elm327 against its category

The dotted line is the Automotive average. Past it, Elm327 is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elm327 market on Amazon at a glance

Shoppers on Amazon United States searched for Elm327 188K times last year and spent an estimated $255K. The top 5 brands take 68% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $255K a year.

Searches, last 12 months
188K
Growth, 90 days vs prior 90
+1.9%
Conversion, latest week
5.0%
Market size, estimated
$255Ka year
Peak month
February1.3× the quietest month
Top search term
elm32781K searches a year

02 · Price

A sale here is worth $27.01.

Listings sell for $27.01 on average, from $5.54 to $136.17. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $27.01 that is $7K to $14K a year per listing.

Average price
$27.01inside the $15 to $100 sweet spot
Price range
$5.54–$136.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$7K–$14K
Returns
5.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #200 within Diagnostic, Test & Measurement Tools. It carries 8,506 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#200in Diagnostic, Test & Measurement Tools
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
8,506per listing
Listings tracked
21

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Elm327 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

23

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

25%

  • Brand 119%
  • Brand 214%
  • Brand 313%
  • Brand 412%
  • Brand 512%
  • Brand 67%

Demand

Elm327 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Elm327 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elm32781K/yr
  • elm327 bluetooth obd223K/yr
  • elm327 bluetooth16K/yr
  • elm 327 obd2 scanner bluetooth18K/yr
  • elm 32716K/yr
  • elm327 obd211K/yr
  • elm327 adapter5K/yr
  • elm327 bluetooth obd2 scanner4K/yr
  • elm obd23K/yr
  • elm 327 bluetooth4K/yr

Reviews and returns

What reviews say buyers love and hate about Elm327

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Ease Of Use”
19%of negative reviews mention “Connectivity-Overall”
5.0%of orders come back
“Won't connect”
A buyer, on “Connectivity-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Elm327 questions

Answered from the same tracked data.