Electric Cooler
MaybeShoppers spend an estimated $3.9M a year here. But buyers convert on only 0.6% of searches, so Electric Cooler is a Maybe.
- Flapen Score
- 58 / 100Top 14% of 7,287 Automotive niches · +9 vs the category median of 4958
- Market size
- $3.9M/yr4.0M searches / yr
- 90-day growth
- +113.1%search demand this quarter
- Competition
- 44%top-5 click share · 24 brands · 65 sellers
Flapen Score
Electric Cooler against its category
The dotted line is the Automotive average. Past it, Electric Cooler is stronger. Inside it, weaker.
Market
The Electric Cooler market on Amazon at a glance
Shoppers on Amazon United States searched for Electric Cooler 4.0M times last year and spent an estimated $3.9M. The top 5 brands take 70% of clicks. Demand peaks in Jun–Jul. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 4.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +113.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.9M a year.
- Searches, last 12 months
- 4.0M
- Growth, 90 days vs prior 90
- +113.1%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $3.9Ma year
- Peak month
- July3.8× the quietest month
- Top search term
- electric cooler686K searches a year
02 · Price
A sale here is worth $168.76.
Listings sell for $168.76 on average, from $23.57 to $588.16. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $168.76 that is $84K to $127K a year per listing.
- Average price
- $168.76above the $15 to $100 sweet spot
- Price range
- $23.57–$588.16
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $84K–$127K
- Returns
- 4.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #36 within Electrical Appliances. It carries 3,372 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 83%
- Out of stock, average day
- 2.1%
- Average rank
- #36in Electrical Appliances
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 3,372per listing
- Listings tracked
- 41
04 · Newcomers
10 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Electric Cooler products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
EUHOMY 12 Volt Refrigerator 19QT(18L) Compressor Electric Cooler APP Control Car Fridge -4~68 Portable Refrigerator 12/24V DC 100-240V AC Portable Freezer for Camping Travel Boat
- Price
- $132.91
- Rating
- 4.5/5
- Reviews
- 1,420
- Age
- 3y ago

BougeRV 12 Volt Refrigerator 12V Car Fridge 23 Quart Portable Freezer Compressor Cooler 12/24V DC 110~240 Volt AC for Truck Van RV Camper SUV Travel Camping Road Trips Tailgating -7~50
- Price
- $159.79
- Rating
- 4.6/5
- Reviews
- 2,898
- Age
- 5y ago

BougeRV 12 Volt Refrigerator 12V Car Fridge 30 Quart Portable Freezer Compressor Cooler Compressor Freezer 12/24V DC 110~240V AC -8~50 for Truck RV SUV (Black)
- Price
- $224.51
- Rating
- 4.6/5
- Reviews
- 282
- Age
- 3y ago

EUHOMY 12 Volt Refrigerator 53QT(50L) Electric Cooler Portable Freezer 12V/24V DC 100-240V AC 12V Fridge -4~68 12V Cooler with Wheels & 2 Baskets for Travel Camping Truck Boat
- Price
- $211.51
- Rating
- 4.4/5
- Reviews
- 1,275
- Age
- 7mo ago

Aeitto 12 Volt Car Refrigerator 20Quart Car Fridge Freezer Electric Cooler Portable Cooler 12V Fridge RV Refrigerator -4-68 Temp Control 12/24V DC & 100-240V AC for Travel Camping RV Road
- Price
- $156.09
- Rating
- 4.9/5
- Reviews
- 90
- Age
- 3mo ago
Trending
estimated 90-day click momentum
VEVOR 12V Car Refrigerator 10 QT Portable Mini Freezer with APP Control -4 to 68 12/24V DC & 110-220V AC Compressor Cooler for Travel Camping Home Road Trip
- Price
- $105.13
- Rating
- 4.5/5
- Reviews
- 401
- Age
- 2mo ago

Aeitto 12 Volt Car Refrigerator 20Quart Car Fridge Freezer Electric Cooler Portable Cooler 12V Fridge RV Refrigerator -4-68 Temp Control 12/24V DC & 100-240V AC for Travel Camping RV Road
- Price
- $156.09
- Rating
- 4.9/5
- Reviews
- 90
- Age
- 3mo ago

Megiu Car Refrigerator Portable Car Fridge 12V Refrigerator 23 Quart (22 Liter) Freezer Compressor Cooler 12V/24V DC 110240 V AC for Outdoor Camping Travel Home Use -0.4~+59 (Blue)
- Price
- $157.38
- Rating
- 4.2/5
- Reviews
- 253
- Age
- 1y ago

EKOJUCE 12 volt Car Refrigerator 11 Quart (10L) Electric Cooler -4~68 Portable Car Fridge 12/24V DC & 100-240V AC Car Freezer for Outdoor Truck RV Camping
- Price
- $116.13
- Rating
- 4.5/5
- Reviews
- 316
- Age
- 2y ago

Titan by Arctic Zone Zipperless Soft Sided Cooler with HardBody Liner and SmartShelf Insulated Bag with Shoulder Strap for Lunch and Travel 16 Can Capacity Sharkskin Gray
- Price
- $39.14
- Rating
- 4.6/5
- Reviews
- 56,164
- Age
- 4y ago
Newest
by launch date
VEVOR 12V Car Refrigerator 10 QT Portable Mini Freezer with APP Control -4 to 68 12/24V DC & 110-220V AC Compressor Cooler for Travel Camping Home Road Trip
- Price
- $105.13
- Rating
- 4.5/5
- Reviews
- 401
- Age
- 2mo ago

Aeitto 12 Volt Car Refrigerator 20Quart Car Fridge Freezer Electric Cooler Portable Cooler 12V Fridge RV Refrigerator -4-68 Temp Control 12/24V DC & 100-240V AC for Travel Camping RV Road
- Price
- $156.09
- Rating
- 4.9/5
- Reviews
- 90
- Age
- 3mo ago

OLIXIS Portable Car Refrigerator 17QT Single-Zone Electric Cooler for Vehicles -4-68 Freezer Smart Control via Bluetooth with Car Battery Protection Child Lock 12/24V DC & 100-240V AC Powered
- Price
- $98.15
- Rating
- 4.3/5
- Reviews
- 146
- Age
- 7mo ago

EUHOMY 12 Volt Refrigerator 53QT(50L) Electric Cooler Portable Freezer 12V/24V DC 100-240V AC 12V Fridge -4~68 12V Cooler with Wheels & 2 Baskets for Travel Camping Truck Boat
- Price
- $211.51
- Rating
- 4.4/5
- Reviews
- 1,275
- Age
- 7mo ago

Feelfunn 12 Volt Refrigerator Car Fridge - 40QT(38L) Dual Zone Electric Cooler Car Refrigerator -4~68 Portable Refrigerator 12/24V DC 100-240V AC Portable Freezer for Travel Camping RV Home
- Price
- $190.52
- Rating
- 4.4/5
- Reviews
- 237
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 rising
Sellers
65
Est. top-5 brand share
70%
Top 20: 96%
Est. top-5 click share
44%
Top 20: 76%
Open market
26%
- EUHOMY28%
- BougeRV27%
- Megiu6%
- Feelfunn5%
- Aeitto4%
- Ivation3%
Demand
Electric Cooler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 3.8×
Search terms
Top Electric Cooler search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- electric cooler686K/yr
- car refrigerator345K/yr
- car fridge287K/yr
- car cooler273K/yr
- cooler for car243K/yr
- portable freezer210K/yr
- 12v refrigerator201K/yr
- 12v cooler188K/yr
- portable refrigerator212K/yr
- plug in cooler151K/yr
Reviews and returns
What reviews say buyers love and hate about Electric Cooler
We read the reviews and the return reasons for every product selling here.
“Nothing fits”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Electric Cooler questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









