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Eld

Fail

The top 5 brands take 96% of clicks, so Eld is a Fail.

Flapen Score
36
36 / 100
Ranks 6,608 of 7,287 Automotive niches · −13 vs the category median of 49
Market size
$274K/yr179K searches / yr
90-day growth
+3.4%search demand this quarter
Competition
76%top-5 click share · 7 brands · 20 sellers

Flapen Score

Eld against its category

The dotted line is the Automotive average. Past it, Eld is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eld market on Amazon at a glance

Shoppers on Amazon United States searched for Eld 179K times last year and spent an estimated $274K. The top 5 brands take 96% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $274K a year.

Searches, last 12 months
179K
Growth, 90 days vs prior 90
+3.4%
Conversion, latest week
0.9%
Market size, estimated
$274Ka year
Peak month
December1.5× the quietest month
Top search term
eld90K searches a year

02 · Price

A sale here is worth $168.42.

Listings sell for $168.42 on average, from $26.43 to $313.81. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $168.42 that is $17K to $42K a year per listing.

Average price
$168.42above the $15 to $100 sweet spot
Price range
$26.43–$313.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$17K–$42K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

21% of listings pay for placement with sponsored ads. 29% ship with Prime. On an average day, 25.1% of listings are out of stock. The average listing ranks #802 within Diagnostic, Test & Measurement Tools. It carries 589 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
21%
Prime listings
29%
Out of stock, average day
25.1%
Average rank
#802in Diagnostic, Test & Measurement Tools
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
589per listing
Listings tracked
14

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
48 months

Products

Top Eld products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.

$0$27K$55K$82K$110K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 rising

Sellers

20

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

76%

Top 20: 100%

Open market

2%

  • Generic40%
  • Garmin34%
  • Konexial16%
  • Rand McNally4%
  • ELD Mandate2%
  • WISDOMHOOD2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Eld search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Eld search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • eld90K/yr
  • eld devices for truckers30K/yr
  • pt30 eld device12K/yr
  • garmin eld11K/yr
  • eld logging devices7K/yr
  • electronic logging device for trucks7K/yr
  • pt304K/yr
  • pt 30 eld device4K/yr
  • garmin elog5K/yr
  • garmin eld elog3K/yr

Reviews and returns

What reviews say buyers love and hate about Eld

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “GPS”
11%of negative reviews mention “Value For Money”
2.9%of orders come back
“It is a little pricey”
A buyer, on “Value For Money”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Eld questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data