Effax
FailThe top 5 brands take 100% of clicks, so Effax is a Fail.
- Flapen Score
- 43 / 100Ranks 5,360 of 7,287 Automotive niches · −6 vs the category median of 4943
- Market size
- $47K/yr18K searches / yr
- 90-day growth
- +7.5%search demand this quarter
- Competition
- 69%top-5 click share · 4 brands · 63 sellers
Flapen Score
Effax against its category
The dotted line is the Automotive average. Past it, Effax is stronger. Inside it, weaker.
Market
The Effax market on Amazon at a glance
Shoppers on Amazon United States searched for Effax 18K times last year and spent an estimated $47K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 11.4% of those searches ended in a purchase.
Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.
- Searches, last 12 months
- 18K
- Growth, 90 days vs prior 90
- +7.5%
- Conversion, latest week
- 11.4%
- Market size, estimated
- $47Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- effax8K searches a year
02 · Price
A sale here is worth $22.43.
Listings sell for $22.43 on average, from $9.67 to $47.00. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $22.43 that is $2K to $6K a year per listing.
- Average price
- $22.43inside the $15 to $100 sweet spot
- Price range
- $9.67–$47.00
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #299 within Interior Care. It carries 3,481 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 93%
- Out of stock, average day
- 0.0%
- Average rank
- #299in Interior Care
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 3,481per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 87 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 87 months
Products
Top Effax products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 flat
Sellers
63
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- Brand 145%
- Brand 231%
- Brand 322%
- Brand 42%
- Open — no brand owns it (0%)
Demand
Effax search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Search terms
Top Effax search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- effax8K/yr
- effax leather balm6K/yr
- effax leather cleaner5K/yr
Reviews and returns
What reviews say buyers love and hate about Effax
We read the reviews and the return reasons for every product selling here.
“the color had faded a bit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Effax questions
Answered from the same tracked data.









