Is duramax oil filter profitable to sell on Amazon United States?

The niche generates $252K/yr across 25 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +87.0%. Flapen's verdict: Worth a look (59/100).

How competitive is the duramax oil filter niche?

10 brands and 97 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in duramax oil filter?

Top complaints mined from reviews: Filtration, Compatibility-Overall, Size-Overall. The return rate is 1.0%.

What does it cost to enter the duramax oil filter niche?

Listings span $4.46–$105.47; the average listing price is $29.24 (sweet spot $15–$100). The average incumbent carries 863 reviews — the moat a new listing must climb.

duramax oil filter

Worth a look

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$29.24

avg listing price — sweet spot $15–$100

Growth

Great+87.0%

90-day search growth — must beat 0% to launch

Price range

Great$4.46–$105.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good862.6

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$252K

$252K/yr · 373K searches

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Brand share

Bad93%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, duramax oil filter is a $252K/yr Amazon United States market (373K searches/yr). The top 5 brands hold 93% of demand. Verdict: Worth a look — 59/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

duramax oil filter market data

Units sold / yr: 30K–40K; avg 3,000–4,000/product
Revenue / yr: $877K–$1.2M; units × avg price
Conversion rate: 2.3%
Avg BSR: #1,316
Page quality: 0%
Prime: 72%
Sponsored: 48%
Out of stock: 1.9%
Avg brand age: 57 months
Avg seller age: 149 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

64%

Top 20: 95%

Open market

ACDelco74%
Jaxivo7%
Struggling6%
Pacific Performance Engineering3%
Myreko3%
SEGULER2%
Open — no brand owns it (4 brands, 5%)

Demand

Weekly Amazon search volume, last 23 weeks — +87.0% search growth over the last 90 days.

Open Trend

Top duramax oil filter search terms

pf63 acdelco oil filter74K/yr +114.8%2.9% conv.
ac delco pf63 oil filter51K/yr +133.1%2.6% conv.
pf6336K/yr +82.3%2.5% conv.
ac delco oil filter41K/yr +30.8%1.2% conv.
acdelco pf6322K/yr +104.2%3.3% conv.
pf63 oil filter20K/yr +89.2%2.1% conv.
ac delco pf6310K/yr +161.0%2.6% conv.
pf63e acdelco oil filter9K/yr +194.9%2.1% conv.
ppe oil filter duramax 6.622K/yr -10.0%2.8% conv.
acdelco pf63 oil filter8K/yr +264.3%2.8% conv.

All search terms

Top duramax oil filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ACDelco GM Original Equipment PF63 (12735811) Engine Oil Filter

ACDelco$8.334.7★5,075 rev

ACDelco GM Original Equipment PF2232 (12691158) Engine Oil Filter

ACDelco$8.394.7★5,807 rev

ACDelco PF63F Oil Filter

ACDelco$14.394.5★350 rev

ACDelco PF63 Oil Filter GM Original Equipment (6 Pack)

ACDelco$47.594.6★208 rev

ACDelco GM Original Equipment PF63F (12737081) Oil Filter

ACDelco$11.485.0★2 rev

Newest

by launch date

ACDelco Silver PF63A (19363567) Engine Oil Filter

ACDelco$12.662 rev

4mo ago

PF63 Engine Oil Filter Compatiable with Ford F150 Explorer Transit Chevy Silverado Equinox Tahoe Suburban GMC Sierra Yukon Cadillac Escalade Replaces PF63E PF63F (1 PCS)

Kefly$9.2023 rev

9mo ago

3PCS PF63 Premium Engine Oil Filter For Ford 2011-2025 F-150 2014-2015 F-250/F-350/F-450 2011-2024 Mustang;For 2014-2023 Chevy Silverado; For 2022-2023 Chevy Camaro

SEGULER$22.994 rev

10mo ago

Struggling 2pcs PF63 PF63F Engine Oil Filter For Ford F-150 F-250 F-350 F450 V8 V6 Replaces FL500SB12 AA5Z6714A 12707246 12731742 ZZC423802 PSL542 Baldwin B7449

Struggling$14.035 rev

11mo ago

ACDelco GM Original Equipment PF63F (12737081) Oil Filter

ACDelco$11.482 rev

12mo ago

What buyers say about duramax oil filter

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall26%

“Fits fine”

Filtration23%

“A high-quality filter can make a big difference”

Value For Money16%

“fair price”

Quality-Overall12%

“the build quality is exceptional”

Advertised Vs Actual Product9%

“As advertised”

Efficiency3%

“Worked as it should”

Locally Manufactured2%

“O E M product American made”

Assembly/Installation1%

“Installation is easy”

Design-Overall1%

“Nice die cast construction”

Leak-Proof1%

“does not leak”

What buyers complain about

Filtration20%

“wrong filter”

Compatibility-Overall16%

“Does not fit a 8.1 vortech”

Size-Overall14%

“Does not fit”

Leak-Proof8%

“it leaks”

Quality-Overall7%

“Poor quality part due to damage”

Advertised Vs Actual Product6%

“False information”

Add-Ons/Attachments3%

“Gasket is not attached”

Value For Money2%

“Lower cost then dealer”

Magnetic Strength/Adsorption2%

Durability2%

“It fell off THREE TIMES trying to mount the filter to the threads”

Top return reasons

Size-Overall47%

Filtration19%

Compatibility-Overall17%

Advertised Vs Actual Product7%

Defective Material/Parts2%

Value For Money2%

Product Condition1%

Quality-Overall1%

Functionality-Overall1%

Material Quality0%

Common questions

Is duramax oil filter profitable to sell on Amazon United States?: The niche generates $252K/yr across 25 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +87.0%. Flapen's verdict: Worth a look (59/100).
How competitive is the duramax oil filter niche?: 10 brands and 97 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in duramax oil filter?: Top complaints mined from reviews: Filtration, Compatibility-Overall, Size-Overall. The return rate is 1.0%.
What does it cost to enter the duramax oil filter niche?: Listings span $4.46–$105.47; the average listing price is $29.24 (sweet spot $15–$100). The average incumbent carries 863 reviews — the moat a new listing must climb.