- Flapen Score
- 40 / 100Ranks 6,010 of 7,287 Automotive niches · −9 vs the category median of 4940
- Market size
- $387K/yr150K searches / yr
- 90-day growth
- -10.8%search demand this quarter
- Competition
- 42%top-5 click share · 7 brands · 47 sellers
Flapen Score
Dura12-5f against its category
The dotted line is the Automotive average. Past it, Dura12-5f is stronger. Inside it, weaker.
Market
The Dura12-5f market on Amazon at a glance
Shoppers on Amazon United States searched for Dura12-5f 150K times last year and spent an estimated $387K. The top 5 brands take 99% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $387K a year.
- Searches, last 12 months
- 150K
- Growth, 90 days vs prior 90
- -10.8%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $387Ka year
- Top search term
- interstate battery57K searches a year
02 · Price
A sale here is worth $212.01.
Listings sell for $212.01 on average, from $17.45 to $454.47. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $212.01 that is $0 to $21K a year per listing.
- Average price
- $212.01above the $15 to $100 sweet spot
- Price range
- $17.45–$454.47
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$21K
- Returns
- 3.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
98% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #310 within Batteries & Accessories. It carries 1,077 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 89%
- Out of stock, average day
- 3.0%
- Average rank
- #310in Batteries & Accessories
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 1,077per listing
- Listings tracked
- 45
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Dura12-5f products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Interstate Batteries Marine/RV Battery 12V 100Ah 825CCA Dual Purpose Power Pure Lead AGM RV & Marine Starting Replacement Battery (Group Size 31M) Boats RVs (8-31MAGMDC / 31M-AGM-A)
- Price
- $286.15
- Rating
- 4.6/5
- Reviews
- 55
- Age
- 3y ago

Interstate Batteries Marine/RV Battery 12V 70Ah 750CCA (24M-AGM) Dual Purpose Power Pure Lead AGM RV & Marine Starting Replacement Battery (Group Size 24) Boats RVs
- Price
- $256.08
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 3y ago

Interstate Batteries 12V 35AH Sealed Lead Acid (SLA) AGM Deep Cycle Battery (DCM0035) Insert Terminals
- Price
- $106.29
- Rating
- 4.4/5
- Reviews
- 1,796
- Age
- 14y ago

Interstate Batteries Automotive Battery 12V 80Ah (Group Size H7 94R) 850CCA SLI AGM Automobile Replacement Battery for Cars SUVs Sedans Trucks (MTX-94R/H7)
- Price
- $276.18
- Rating
- 4.5/5
- Reviews
- 402
- Age
- 3y ago

Interstate Batteries Automotive Battery 12V 70Ah (Group Size H6 48) 760CCA SLI AGM Automobile Replacement Battery for Cars SUVs Sedans Trucks (MTX-48/H6)
- Price
- $275.65
- Rating
- 4.5/5
- Reviews
- 402
- Age
- 11y ago
Trending
estimated 90-day click momentum
Interstate Batteries YTX20H-BS 12V 18Ah Powersports Battery 310CCA High-Performance AGM Rechargeable Replacement for Arctic Cat Harley Motorcycles Bikes ATVs Jet Skis Snowmobiles (CITX20H-BS)
- Price
- $133.71
- Rating
- 4.0/5
- Reviews
- 82
- Age
- 5y ago

Interstate Batteries Marine/RV Battery 12V 100Ah 825CCA Dual Purpose Power Pure Lead AGM RV & Marine Starting Replacement Battery (Group Size 31M) Boats RVs (8-31MAGMDC / 31M-AGM-A)
- Price
- $286.15
- Rating
- 4.6/5
- Reviews
- 55
- Age
- 3y ago

Interstate Batteries Automotive Battery 12V 63Ah (Group 34) 800CCA SLI Pure Lead AGM Automobile Replacement Battery for Cars SUVs Sedans Trucks Vans (MTZ-34)
- Price
- $416.77
- Rating
- 4.0/5
- Reviews
- 147
- Age
- 11y ago

Interstate Batteries 12V 35AH Sealed Lead Acid (SLA) AGM Deep Cycle Battery (DCM0035) Insert Terminals
- Price
- $106.29
- Rating
- 4.4/5
- Reviews
- 1,796
- Age
- 14y ago

Energizer EN5-12 12 Volt 5 Amp Hr Long Lasting Sealed Lead Acid AGM Rechargeable Battery Ideal for Use in Garage Door Alarm Panels Kids Ride On Backup Power and More
- Price
- $29.50
- Rating
- 4.6/5
- Reviews
- 128
- Age
- 1y ago
Newest
by launch date
Energizer EN5-12 12 Volt 5 Amp Hr Long Lasting Sealed Lead Acid AGM Rechargeable Battery Ideal for Use in Garage Door Alarm Panels Kids Ride On Backup Power and More
- Price
- $29.50
- Rating
- 4.6/5
- Reviews
- 128
- Age
- 1y ago

Interstate Batteries Automotive Battery 12V 68Ah (Group Size 65) 750CCA SLI AGM Auto Battery Replacement for Cars SUVs Sedans Trucks (MTX-65)
- Price
- $284.18
- Rating
- 4.5/5
- Reviews
- 402
- Age
- 2y ago

Interstate Batteries Automotive Battery 12V 80Ah (Group Size H7 94R) 850CCA SLI AGM Automobile Replacement Battery for Cars SUVs Sedans Trucks (MTX-94R/H7)
- Price
- $276.18
- Rating
- 4.5/5
- Reviews
- 402
- Age
- 3y ago

Interstate Batteries Automotive Battery 12V 95Ah (Group Size H8 49) 900CCA SLI AGM Automobile Replacement Battery for Cars SUVs Sedans Trucks (MTX-49/H8)
- Price
- $299.36
- Rating
- 4.5/5
- Reviews
- 402
- Age
- 3y ago

Interstate Batteries Mega-Tron Automotive Battery 12V 60Ah (Group Size H5 47) 650CCA SLI AGM Automobile Replacement Battery for Cars SUVs Sedans Trucks (MTX-47/H5)
- Price
- $275.71
- Rating
- 4.5/5
- Reviews
- 402
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
47
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
42%
Top 20: 80%
Open market
1%
- Interstate Batteries85%
- Energizer5%
- Mighty Max Battery3%
- OPTIMA2%
- ExpertPower2%
- ACDelco2%
- Open — no brand owns it (1 brand, 1%)
Demand
Dura12-5f search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.6× · 10 of 12 months tracked
Search terms
Top Dura12-5f search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- interstate battery57K/yr
- interstate batteries23K/yr
- interstate marine battery14K/yr
- interstate car battery18K/yr
- interstate agm batteries10K/yr
- interstate battery 12v11K/yr
- interstate deep cycle battery4K/yr
- dura12-5f4K/yr
- interstate marine batteries3K/yr
- duracell ultra 12v 5ah agm3K/yr
Reviews and returns
What reviews say buyers love and hate about Dura12-5f
We read the reviews and the return reasons for every product selling here.
“Summary: Battery life is very poor”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dura12-5f questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









