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Dura12-5f

Fail

The top 5 brands take 99% of clicks, so Dura12-5f is a Fail.

Flapen Score
40
40 / 100
Ranks 6,010 of 7,287 Automotive niches · −9 vs the category median of 49
Market size
$387K/yr150K searches / yr
90-day growth
-10.8%search demand this quarter
Competition
42%top-5 click share · 7 brands · 47 sellers

Flapen Score

Dura12-5f against its category

The dotted line is the Automotive average. Past it, Dura12-5f is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dura12-5f market on Amazon at a glance

Shoppers on Amazon United States searched for Dura12-5f 150K times last year and spent an estimated $387K. The top 5 brands take 99% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $387K a year.

Searches, last 12 months
150K
Growth, 90 days vs prior 90
-10.8%
Conversion, latest week
1.2%
Market size, estimated
$387Ka year
Top search term
interstate battery57K searches a year

02 · Price

A sale here is worth $212.01.

Listings sell for $212.01 on average, from $17.45 to $454.47. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $212.01 that is $0 to $21K a year per listing.

Average price
$212.01above the $15 to $100 sweet spot
Price range
$17.45–$454.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$21K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #310 within Batteries & Accessories. It carries 1,077 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
89%
Out of stock, average day
3.0%
Average rank
#310in Batteries & Accessories
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
1,077per listing
Listings tracked
45

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Dura12-5f products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

47

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

42%

Top 20: 80%

Open market

1%

  • Brand 185%
  • Brand 25%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 1%)

Demand

Dura12-5f search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.6× · 10 of 12 months tracked

Search terms

Top Dura12-5f search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • interstate battery57K/yr
  • interstate batteries23K/yr
  • interstate marine battery14K/yr
  • interstate car battery18K/yr
  • interstate agm batteries10K/yr
  • interstate battery 12v11K/yr
  • interstate deep cycle battery4K/yr
  • dura12-5f4K/yr
  • interstate marine batteries3K/yr
  • duracell ultra 12v 5ah agm3K/yr

Reviews and returns

What reviews say buyers love and hate about Dura12-5f

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Battery Life”
30%of negative reviews mention “Battery Life”
3.1%of orders come back
“Summary: Battery life is very poor”
A buyer, on “Battery Life”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dura12-5f questions

Answered from the same tracked data.