Is dura12-5f profitable to sell on Amazon United States?

The niche generates $387K/yr across 45 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Skip it (40/100).

How competitive is the dura12-5f niche?

7 brands and 47 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in dura12-5f?

Top complaints mined from reviews: Battery Life, Durability, Charging. The return rate is 3.1%.

What does it cost to enter the dura12-5f niche?

Listings span $17.45–$454.47; the average listing price is $212.01 (sweet spot $15–$100). The average incumbent carries 1,077 reviews — the moat a new listing must climb.

dura12-5f

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,077.11

avg incumbent reviews — the moat a new listing must climb

Market size

Good$387K

$387K/yr · 150K searches

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Avg price

Okay$212.01

avg listing price — sweet spot $15–$100

Growth

Bad-10.8%

90-day search growth — must beat 0% to launch

Price range

Bad$17.45–$454.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Brand share

Bad99%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, dura12-5f is a $387K/yr Amazon United States market (150K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 40/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

dura12-5f market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $318K–$424K; units × avg price
Conversion rate: 1.2%
Avg BSR: #310
Page quality: 0%
Prime: 89%
Sponsored: 98%
Out of stock: 3.0%
Avg brand age: 53 months
Avg seller age: 179 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

42%

Top 20: 80%

Open market

Interstate Batteries85%
Energizer5%
Mighty Max Battery3%
OPTIMA2%
ExpertPower2%
ACDelco2%
Open — no brand owns it (1 brand, 1%)

Demand

Weekly Amazon search volume, last 44 weeks — -10.8% search growth over the last 90 days.

Open Trend

Top dura12-5f search terms

interstate battery57K/yr -9.5%0.4% conv.
interstate batteries23K/yr -15.0%0.2% conv.
interstate marine battery14K/yr +29.3%0.6% conv.
interstate car battery18K/yr -34.1%0.2% conv.
interstate agm batteries10K/yr -21.4%0.2% conv.
interstate battery 12v11K/yr -37.1%1.1% conv.
interstate deep cycle battery4K/yr +27.0%0.3% conv.
dura12-5f4K/yr -9.1%13.0% conv.
interstate marine batteries3K/yr +52.9%0.4% conv.
duracell ultra 12v 5ah agm3K/yr +10.7%6.7% conv.

All search terms

Top dura12-5f products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Interstate Batteries Marine/RV Battery 12V 100Ah 825CCA Dual Purpose Power Pure Lead AGM RV & Marine Starting Replacement Battery (Group Size 31M) Boats RVs (8-31MAGMDC / 31M-AGM-A)

Interstate Batteries$286.154.6★55 rev

Interstate Batteries Marine/RV Battery 12V 70Ah 750CCA (24M-AGM) Dual Purpose Power Pure Lead AGM RV & Marine Starting Replacement Battery (Group Size 24) Boats RVs

Interstate Batteries$256.084.6★36 rev

Interstate Batteries 12V 35AH Sealed Lead Acid (SLA) AGM Deep Cycle Battery (DCM0035) Insert Terminals

Interstate Batteries$106.294.4★1,796 rev

Interstate Batteries Automotive Battery 12V 80Ah (Group Size H7 94R) 850CCA SLI AGM Automobile Replacement Battery for Cars SUVs Sedans Trucks (MTX-94R/H7)

Interstate Batteries$276.184.5★402 rev

Interstate Batteries Automotive Battery 12V 70Ah (Group Size H6 48) 760CCA SLI AGM Automobile Replacement Battery for Cars SUVs Sedans Trucks (MTX-48/H6)

Interstate Batteries$275.654.5★402 rev

Newest

by launch date

Energizer EN5-12 12 Volt 5 Amp Hr Long Lasting Sealed Lead Acid AGM Rechargeable Battery Ideal for Use in Garage Door Alarm Panels Kids Ride On Backup Power and More

Energizer$29.50128 rev

1y ago

Interstate Batteries Automotive Battery 12V 68Ah (Group Size 65) 750CCA SLI AGM Auto Battery Replacement for Cars SUVs Sedans Trucks (MTX-65)

Interstate Batteries$284.18402 rev

2y ago

Interstate Batteries Automotive Battery 12V 80Ah (Group Size H7 94R) 850CCA SLI AGM Automobile Replacement Battery for Cars SUVs Sedans Trucks (MTX-94R/H7)

Interstate Batteries$276.18402 rev

3y ago

Interstate Batteries Automotive Battery 12V 95Ah (Group Size H8 49) 900CCA SLI AGM Automobile Replacement Battery for Cars SUVs Sedans Trucks (MTX-49/H8)

Interstate Batteries$299.36402 rev

3y ago

Interstate Batteries Mega-Tron Automotive Battery 12V 60Ah (Group Size H5 47) 650CCA SLI AGM Automobile Replacement Battery for Cars SUVs Sedans Trucks (MTX-47/H5)

Interstate Batteries$275.71402 rev

3y ago

What buyers say about dura12-5f

What buyers praise and complain about, mined from review topics.

What buyers love

Battery Life35%

“Mighty Max Battery”

Size-Overall15%

“Excellent fit”

Value For Money15%

“worth the money”

Quality-Overall9%

“Excellent product”

Advertised Vs Actual Product5%

“Product was as advertised”

Assembly/Installation4%

“Easy install”

Durability3%

“Strong & Lasting”

Efficiency2%

“Works perfectly”

Charging2%

“Fully charged it up”

Ease Of Use1%

“Easy to buy and use”

What buyers complain about

Battery Life30%

“Summary: Battery life is very poor”

Durability16%

“Did Not Last”

Charging15%

“Will not hold charge”

Size-Overall9%

“When I brought it to my snowmobile it was much larger”

Quality-Overall7%

“Poor quality”

Advertised Vs Actual Product3%

“Inaccurate listing information”

Compatibility-Overall3%

“The only downside — and the reason for the lower rating — is compatibility”

Value For Money3%

“Super expensive these days”

Functionality-Overall2%

“Started zero turn Bad Boy immediately”

Weight Heavy1%

“Way too heavy to carry”

Top return reasons

Size-Overall38%

Compatibility-Overall12%

Battery Life11%

Charging9%

Functionality-Overall7%

Defective Material/Parts4%

Value For Money4%

Advertised Vs Actual Product4%

Product Condition2%

Connectivity-Overall2%

Common questions

Is dura12-5f profitable to sell on Amazon United States?: The niche generates $387K/yr across 45 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Skip it (40/100).
How competitive is the dura12-5f niche?: 7 brands and 47 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in dura12-5f?: Top complaints mined from reviews: Battery Life, Durability, Charging. The return rate is 3.1%.
What does it cost to enter the dura12-5f niche?: Listings span $17.45–$454.47; the average listing price is $212.01 (sweet spot $15–$100). The average incumbent carries 1,077 reviews — the moat a new listing must climb.

dura12-5f

dura12-5f market data

Competition & brand share

Demand

Top dura12-5f search terms

Top dura12-5f products on Amazon

Top sellers

Newest

Trending

What buyers say about dura12-5f

What buyers love

What buyers complain about

Top return reasons

Common questions

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