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Duplicolor Primer

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Duplicolor Primer is a Maybe.

Flapen Score
52
52 / 100
Top 35% of 7,287 Automotive niches · +3 vs the category median of 49
Market size
$729K/yr407K searches / yr
90-day growth
+20.8%search demand this quarter
Competition
79%top-5 click share · 5 brands · 35 sellers

Flapen Score

Duplicolor Primer against its category

The dotted line is the Automotive average. Past it, Duplicolor Primer is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Duplicolor Primer market on Amazon at a glance

Shoppers on Amazon United States searched for Duplicolor Primer 407K times last year and spent an estimated $729K. All 5 brands take every click. Demand peaks in Mar–Apr–May. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 407K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $729K a year.

Searches, last 12 months
407K
Growth, 90 days vs prior 90
+20.8%
Conversion, latest week
7.1%
Market size, estimated
$729Ka year
Peak month
May4.3× the quietest month
Top search term
automotive primer92K searches a year

02 · Price

A sale here is worth $25.25.

Listings sell for $25.25 on average, from $4.39 to $102.75. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At $25.25 that is $63K to $76K a year per listing.

Average price
$25.25inside the $15 to $100 sweet spot
Price range
$4.39–$102.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
2,500–3,000
Revenue per listing a year
$63K–$76K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Paint & Paint Supplies. It carries 2,586 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#32in Paint & Paint Supplies
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
2,586per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Duplicolor Primer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

35

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 187%
  • Brand 25%
  • Brand 33%
  • Brand 43%
  • Brand 52%

Demand

Duplicolor Primer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 4.3×

Search terms

Top Duplicolor Primer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • automotive primer92K/yr
  • filler primer68K/yr
  • high build primer31K/yr
  • car primer20K/yr
  • auto primer22K/yr
  • automotive primers15K/yr
  • automotive primer spray paint16K/yr
  • high build primer automotive18K/yr
  • automotive paints & primers14K/yr
  • car paint primer15K/yr

Reviews and returns

What reviews say buyers love and hate about Duplicolor Primer

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Color”
<0.1%of orders come back, a rate Amazon rounds to zero
“Wrong color”
A buyer, on “Color”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Duplicolor Primer questions

Answered from the same tracked data.