ducati
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Review moat
Great216.24avg incumbent reviews — the moat a new listing must climb
Competition
Great34%top-5 click share — an open shelf
Avg price
Great$99.53avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.4%return rate — above 5% kills the launch gate
Price range
Okay$10.52–$339.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.0%90-day search growth — must beat 0% to launch
Market size
Bad$89K$89K/yr · 195K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, ducati is a $89K/yr Amazon United States market (195K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Dec. Verdict: Skip it — 38/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
ducati market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $149K–$199K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #19,489
- Page quality
- 0%
- Prime
- 44%
- Sponsored
- 61%
- Out of stock
- 8.4%
- Avg brand age
- 45 months
- Avg seller age
- 170 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
15 falling
Sellers
44
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
34%
Top 20: 64%
Open market
6%
- Ducati87%
- Zyxformis2%
- Nostalgic-Art2%
- Generic1%
- MOWOK1%
- LIFXIZE1%
- Open — no brand owns it (9 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.0% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.1×
Top ducati search terms
- ducati99K/yr
- ducati accessories25K/yr
- ducati jacket14K/yr
- ducati apparel for men31K/yr
- ducati shirt13K/yr
- ducati keychain6K/yr
- ducati motorcycle3K/yr
- ducati keychains3K/yr
Top ducati products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ducatiana 80s T-Shirt 9877010 (Black M)
Ducati$35.454.7★98 rev
Ducati DC Sport Rain Jacket- L
Ducati$128.774.8★13 rev
Ducati Desmo Fabric Gloves- L
Ducati$71.722.9★2 rev
Ducati Company 2.0 Snapback Adjustable Hat (Black)
Ducati$33.444.9★71 rev
Ducatiana 2.0 T-Shirt 9877009 (Black L)
Ducati$34.324.7★174 rev
Newest
by launch date
Ducati City C4 Gloves Black/Red-M
Ducati$148.632 rev
Ducati City C4 Gloves Black/Red-L
Ducati$150.362 rev
Ducati City C4 Gloves Black/Red-XL
Ducati$147.342 rev
Diecast Model Motocycle Compatible with NewRay 1:12 Scale Ducati Panigale V4S Model Bike 58253
Generic$24.6813 rev
Ducati Riding Sweatshirt-M Black
Ducati$339.921 rev
What buyers say about ducati
What buyers praise and complain about, mined from review topics.What buyers love
“Quality seems sturdy enough”
“Sizes are true fit with space as well”
“Worth it”
“Looks well made and durable”
“comfortable”
“The material seems durable”
“Its a nice design”
“Fits great and super warm”
“Bae loves it 2x zips right up”
“Works as intended”
What buyers complain about
“ran a little short in length”
“No quality control”
“Cost affective”
“to assembling the hole of the road was done wrong the head either is down or the hanging part is up”
“Completely Defective Product”
“Liner tab boke taking liner out”
“This hole is on the wrong side not to mention they sent me somebody's returned item”
“Feels very flimsy”
“very cheap material”
“Lighrweight, almost like paper”
Top return reasons
Common questions
- Is ducati profitable to sell on Amazon United States?
- The niche generates $89K/yr across 70 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is +0.0%. Flapen's verdict: Skip it (38/100).
- How competitive is the ducati niche?
- 15 brands and 44 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in ducati?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 4.4%.
- When does demand for ducati peak?
- Demand peaks in Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the ducati niche?
- Listings span $10.52–$339.92; the average listing price is $99.53 (sweet spot $15–$100). The average incumbent carries 216 reviews — the moat a new listing must climb.